Apple memory upgrade costs, How can they justify a 1000% markup?!


I recently upgraded the RAM on a Mac Mini and what I discovered was absolutely shocking!

Everyone knows I love Apple, but recently I found their behaviour just plain flabbergasting.

I was looking to upgrade the RAM on my Mac Mini so I looked on the Apple website for the type of RAM I needed and to get a costing. I was staggered to see an 8GB upgrade costing £320. OK, RAM's expensive you might say but I wasn't sure. So I checked around online and that's when I really caught my breath.

Market rates for the same memory from an independent memory specialist was £33, making Apple's memory an astounding 1000% dearer. I purchased my memory from Mr Memory, a reputable retailer with 17 years experience in Mac memory.

What could possibly justify Apple's position. As an exercise I decided to configure a new Mac just incase Apple were not interested in selling RAM upgrades and I was stunned to see the figure was still £240, even if the RAM was fitted straight in the factory! You can't tell me that Apple buys less RAM than a retailer in the UK.

It's difficult to come up with a commercial justification for this, which leaves me with a rather cynical one. Apple is preying on their own target consumer.

Apple loves to target the early adopters, the techno savvy to bolster their marketing messages, but they sell the vast majority of their product now to people with little or no technical knowledge. In many ways that's the beauty of their proposition, hardware and software combined, it just works. However these people are open to influence. I wonder how many Mac purchasers would know they could upgrade RAM themselves? Indeed with this particular machine it's literally a 2 minute job requiring not even a screwdriver.

Is Apple taking advantage of these purchasers to gain margins over 1000%? Are consumers buying upgrades from Apple at these rates because they simply don't know better? These consumers trust the Apple brand to deliver honestly, they know they are paying premium for their products but they certainly wouldn't be comfortable knowing that Apple was charging them over 10 times the market value for a product.

Apple I still love you, but sometimes you make it really hard to do so.

Mike Carter




Comments...

  • If you buy a Mac Mini - adding the 8Gb memory only costs £144 - at the point of purchase. Perhaps £320 is a disincentive to purchase
    25/04/2012 by DEB
  • If you buy a Mac Mini - adding the 8Gb memory only costs £144 - at the point of purchase. Perhaps £320 is a disincentive to purchase
    25/04/2012 by DEB
  • Come on Mike, be fair, all those grinning nitwits on the Genius Bar have to be paid for somehow. Now stop complaining and assume the position like a good fanboy.
    25/04/2012 by Nigel
  • Come on Mike, be fair, all those grinning nitwits on the Genius Bar have to be paid for somehow. Now stop complaining and assume the position like a good fanboy.
    25/04/2012 by Nigel
  • Ooooh, reading that was like watching a child find out Santa doesn't exist. Heart broken fan boy, I feel for you :)
    25/04/2012 by Chris Jones
  • Ooooh, reading that was like watching a child find out Santa doesn't exist. Heart broken fan boy, I feel for you :)
    25/04/2012 by Chris Jones
  • Apple just doesn't update their prices. Believe it or not, when DDR3 was released Apples prices were inline with Crucial. Whats even worse is that once at Curry's I was offered a printer cable for £30. I ended up buying one from the post office for 99p. Thats a 3000% markup! Steve
    30/04/2012 by Steve Dunnington
  • Apple just doesn't update their prices. Believe it or not, when DDR3 was released Apples prices were inline with Crucial. Whats even worse is that once at Curry's I was offered a printer cable for £30. I ended up buying one from the post office for 99p. Thats a 3000% markup! Steve
    30/04/2012 by Steve Dunnington
  • Any long-time Mac user knows to avoid buying RAM from Apple. The Mac magazines will recommend Crucial or others and warn new users away from upgrading memory via Apple. Part of me wonders if Apple just want to avoid becoming a memory dealer. As the price fluctuates like stocks and shares it is just a hassle to keep on top of memory trading. It seems as if the attitude is - if you really want it from us then you'll have to pay. They don't discourage third party RAM and I believe the hassle-factor is a big reason why.
    02/06/2012 by Pete
  • Any long-time Mac user knows to avoid buying RAM from Apple. The Mac magazines will recommend Crucial or others and warn new users away from upgrading memory via Apple. Part of me wonders if Apple just want to avoid becoming a memory dealer. As the price fluctuates like stocks and shares it is just a hassle to keep on top of memory trading. It seems as if the attitude is - if you really want it from us then you'll have to pay. They don't discourage third party RAM and I believe the hassle-factor is a big reason why.
    02/06/2012 by Pete
  • anyone daft enough to buy memory from apple are clearly not tech savvy at all!!! most things apple are way over priced, we buy it as it's 'cool' despite it being twice if not three times the price of a windows machine with the same spec. you pay for style at the end of the day and tip of my hat to them, the nailed a market and cleaned up creating one of the wealthiest companies on the planet! muchos respect! too many people out there that want everything for nothing! if every product in the world was cheap, there would be no economic system and the world would collapse, we need expensive products and mark ups for business and economy to survive.
    15/05/2012 by steve
  • anyone daft enough to buy memory from apple are clearly not tech savvy at all!!! most things apple are way over priced, we buy it as it's 'cool' despite it being twice if not three times the price of a windows machine with the same spec. you pay for style at the end of the day and tip of my hat to them, the nailed a market and cleaned up creating one of the wealthiest companies on the planet! muchos respect! too many people out there that want everything for nothing! if every product in the world was cheap, there would be no economic system and the world would collapse, we need expensive products and mark ups for business and economy to survive.
    15/05/2012 by steve
  • If you buy a Mac Mini - adding the 8Gb memory only costs £144 - at the point of purchase. Perhaps £320 is a disincentive to purchase
    25/04/2012 by DEB
  • If you buy a Mac Mini - adding the 8Gb memory only costs £144 - at the point of purchase. Perhaps £320 is a disincentive to purchase
    25/04/2012 by DEB
  • Come on Mike, be fair, all those grinning nitwits on the Genius Bar have to be paid for somehow. Now stop complaining and assume the position like a good fanboy.
    25/04/2012 by Nigel
  • Come on Mike, be fair, all those grinning nitwits on the Genius Bar have to be paid for somehow. Now stop complaining and assume the position like a good fanboy.
    25/04/2012 by Nigel
  • Ooooh, reading that was like watching a child find out Santa doesn't exist. Heart broken fan boy, I feel for you :)
    25/04/2012 by Chris Jones
  • Ooooh, reading that was like watching a child find out Santa doesn't exist. Heart broken fan boy, I feel for you :)
    25/04/2012 by Chris Jones
  • Apple just doesn't update their prices. Believe it or not, when DDR3 was released Apples prices were inline with Crucial. Whats even worse is that once at Curry's I was offered a printer cable for £30. I ended up buying one from the post office for 99p. Thats a 3000% markup! Steve
    30/04/2012 by Steve Dunnington
  • Apple just doesn't update their prices. Believe it or not, when DDR3 was released Apples prices were inline with Crucial. Whats even worse is that once at Curry's I was offered a printer cable for £30. I ended up buying one from the post office for 99p. Thats a 3000% markup! Steve
    30/04/2012 by Steve Dunnington
  • Any long-time Mac user knows to avoid buying RAM from Apple. The Mac magazines will recommend Crucial or others and warn new users away from upgrading memory via Apple. Part of me wonders if Apple just want to avoid becoming a memory dealer. As the price fluctuates like stocks and shares it is just a hassle to keep on top of memory trading. It seems as if the attitude is - if you really want it from us then you'll have to pay. They don't discourage third party RAM and I believe the hassle-factor is a big reason why.
    02/06/2012 by Pete
  • Any long-time Mac user knows to avoid buying RAM from Apple. The Mac magazines will recommend Crucial or others and warn new users away from upgrading memory via Apple. Part of me wonders if Apple just want to avoid becoming a memory dealer. As the price fluctuates like stocks and shares it is just a hassle to keep on top of memory trading. It seems as if the attitude is - if you really want it from us then you'll have to pay. They don't discourage third party RAM and I believe the hassle-factor is a big reason why.
    02/06/2012 by Pete
  • anyone daft enough to buy memory from apple are clearly not tech savvy at all!!! most things apple are way over priced, we buy it as it's 'cool' despite it being twice if not three times the price of a windows machine with the same spec. you pay for style at the end of the day and tip of my hat to them, the nailed a market and cleaned up creating one of the wealthiest companies on the planet! muchos respect! too many people out there that want everything for nothing! if every product in the world was cheap, there would be no economic system and the world would collapse, we need expensive products and mark ups for business and economy to survive.
    15/05/2012 by steve
  • anyone daft enough to buy memory from apple are clearly not tech savvy at all!!! most things apple are way over priced, we buy it as it's 'cool' despite it being twice if not three times the price of a windows machine with the same spec. you pay for style at the end of the day and tip of my hat to them, the nailed a market and cleaned up creating one of the wealthiest companies on the planet! muchos respect! too many people out there that want everything for nothing! if every product in the world was cheap, there would be no economic system and the world would collapse, we need expensive products and mark ups for business and economy to survive.
    15/05/2012 by steve

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • McrFRED 42 - What Comes Next Is The Future Screening

    Happy to announce that for the next McrFRED we’ll be screening the exciting new documentary ...

    29/09/2016 | SpacePortX, 1st Floor, 24 Lever Street, M1 1DZ, Manchester

    Happy to announce that for the next McrFRED we’ll be screening the exciting new documentary “What Comes Next Is the Future”.

  • FrontEndNorth 2016

    FrontEndNorth is an event for front-end developers, designers and people who make things for ...

    30/09/2016 | Sheffield City Hall

    FrontEndNorth is an event for front-end developers, designers and people who make things for the web taking place on September 30th, 2016 at Sheffield City Hall.

  • The 9th Annual PHPNW conference

    The 9th Annual PHPNW conference will be held on Friday 30th September, Saturday 1st October ...

    30/09/2016 | Manchester Conference Centre.

    The 9th Annual PHPNW conference will be held on Friday 30th September, Saturday 1st October and Sunday 2nd October, at the Manchester Conference Centre.

  • Wordpress SEO Training – Manchester

    Search Engine Optimisation (SEO) is a practice of improving website both onpage and off page ...

    03/10/2016 | Rise Manchester, 231 Deansgate, Manchester, M3 4EN

    Search Engine Optimisation (SEO) is a practice of improving website both onpage and off page to increase traffic. Optimising your wordpress site for search engines requires special skills as it demands so many elements to ...

look at all events Go to our calendarlink

Things we tweet about

  • orchardtweets - 23 minutes ago

    Here's everything you need to know about the Snapchat Spectacles. https://t.co/UShIr0epLX https://t.co/nvpBvsKWmc

  • orchard_aj - 23 minutes ago

    Anybody been using the FIFA17 Web App prior to launch of the game tomorrow? Beautiful interface and one hell of a feature to engross players

  • orchardjobs - 24 minutes ago

    B2B PR Account Executive in #Manchester, up to £25k. - @Orchard_Chris #agencyjobs https://t.co/tU73HPnHuD

  • orchard_andy - 3 hours ago

    #NUX5 is being held at the Royal Northern College of Music on the 7th October, we'll be there on the day.… https://t.co/2GUMhW5FeD

  • orchard_helen - 21 hours ago

    RT @Orchardjobs: Associate Creative Director in #Manchester, up to £45k. - @Orchard_Helen #creativejobs https://t.co/Rkz9viKtPz

  • orchard_rich - 23 hours ago

    Full Stack Developer req’d for progressive #Leeds agency expanding with success. £30-32k #digitaljobs… https://t.co/7GtCpGq1tT

  • orchard_davido - 1 day ago

    RT @FutureIsNext: Manchester, UK, don't miss the screening of @futureisnext this Thursday @Mcr_FRED ! https://t.co/TYhDoGltnZ

  • orchard_rebecca - 2 days ago

    @emdubzlloyd https://t.co/F7unHu0snr I have a feeling this may be one repeat for you for a while now :)

  • orchard_chris - 2 days ago

    "Consumers in the 21st century make buying decisions around the perception of the brand, rather than the reality of the product." ~ Haig

  • orchard_davidh - 4 days ago

    Struggling for a Friday night movie? Plenty of advice in the latest Orchard Guide. https://t.co/5QvrK4QfnB https://t.co/1RtlImGmd5

  • orchard_mike - 5 days ago

    Need some Thursday evening film inspiration? Check out our guide here: https://t.co/WzQhp1MDUf https://t.co/BsS2VyaCUB

  • orchard_tommy - 5 days ago

    Here's the Orchard Guide to what you need to be streaming this week. https://t.co/GQNbT7c7Bm https://t.co/qopWMmyMyk

  • orchard_lucy - 19 days ago

    RT @Orchardtweets: Looking for a freelance #Umbraco #Developer for a #Manchester based #freelance opportunity - get in touch for details. #…