Google gets a serious competitor


Microsoft and Yahoo! combine forces in an attempt to shake the mighty Google, is the mighty one actually under threat?

For some time now Google has enjoyed a dominance in the U.S and more so in the U.K. in terms of commercial search engine queries.  Over 90% of us Brits use at least Google to search for a product or service before purchasing on or offline.  But some of us are agnostic about Search Engines and are prepared to try all 3 of the big ones before making a decision.
Well that choice is soon to become 2 as Microsoft and Yahoo! announced earlier this week that they are to join forces in the Search market with Bing’s platform top power Yahoo’s search results.  That effectively means that you will get the same result on Bing or Yahoo like you do with Google and Ask’s sponsored links.

Stock markets reacted as expected with Yahoo!’s price falling and Microsoft’s lifting ever so gently on the news of the deal, which sees Yahoo! retain a sliding scale of share of search revenues over a ten year period which will effectively see the end of Yahoo! as a search engine.
It feels a bit strange.  Yahoo! was after all a pioneer of search and has been around almost since the beginning.  Their purchase of Overture in 2004 for around US$1.5 billion saw them adopt what was effectively a network arrangement to sell their listing on publishers’ websites and their brand has gone from strength to strength.  They would surely be a giant in Search if it wasn’t for those meddling Google kids!

And if you are feeling a little bit sorry for Yahoo! Search and its impending demise, spare a thought for the ex-CEO of Excite, George Bell who turned down an offer to buy Google for US$1million back in the day.  Oh dear.

What does this mean for the Search industry?
Well Google gets to play in the park with someone closer to their size.  In the U.S a combined Microsoft/Yahoo audience could equate to 30% of the market, still leaving 70% for Google.  And if you consider that the lowest yet market share of a firm considered dominant in the EU was 39.7%, I doubt Google will be worried about losing a grip on what is undoubtedly a massive monopolistic majority.

Martin Cozens, Banc Media
Banc Media provides SEO and PPC services in Manchester and nationwide.

About the author:
Martin Cozens represents Banc Media, an SEO and PPC agency based in Manchester and serving the UK.  Clients include The Edward de Bono Foundation, Orchard Group and Berg Legal.  Previously he was at Latitude Group where he occupied senior roles within client delivery and led the Partnership team in business development.  He has a breadth of experience in search engine marketing and was instrumental in establishing brand name protection in the search engine landscape for FTSE 100 companies such as Alliance & Leicester.
Email:    martin@bancmedia.com
Profile:    www.linkedin.com/in/martincozens
Tweet:    www.twitter.com/bancmedia





Comments...

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • Manchester Tech Nights #16

    ?Manchester Tech Nights is a meetup aimed at Manchester's technology community.

    28/02/2017 | SpacePortX, 24/26 Lever Street, Northern Quarter, Manchester.

    ?Manchester Tech Nights is a meetup aimed at Manchester's technology community.

  • Game Dev 101

    Want to make your own video games, but have no idea where to start?

    04/03/2017 | MadLab, 36-40 Edge Street, Manchester, M4 1HN

    Want to make your own video games, but have no idea where to start?

  • Google Analytics Training

    With our Google Analytics training, expect to reduce your customer acquisition costs and spend ...

    09/03/2017 | Rise Manchester, 231 Deansgate, Manchester, M3 4EN

    With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.

  • Hands On Hacking

    ?It’s time to put on your finest roller blades, grab a cold jolt cola, then come and learn ...

    09/03/2017 | MadLab, 36-40 Edge Street, Manchester, M4 1HN

    ?It’s time to put on your finest roller blades, grab a cold jolt cola, then come and learn some practical skills to hack the planet.

look at all events Go to our calendarlink

Things we tweet about

  • orchard_chris - 2 hours ago

    The UK Spaceflight Bill: Commercial space flights from UK by 2020 #science #tech https://t.co/2RfkEBAZfU https://t.co/4bqJi1U6rv

  • orchardjobs - 2 hours ago

    Product Marketing Manager in #Manchester, up to £35k. - @Orchard_Davidh #marketingroles https://t.co/OwtmsOQV1Z

  • orchardtweets - 5 hours ago

    Junior Creative Artworker in #West Yorkshire, up to £18k. - @Orchard_Rich #designjobs https://t.co/vRKKmR7NqI

  • orchard_davidh - 11 hours ago

    Looking forward to starting this new @NetflixUK series this week. #TheArtOfDesign #Creativity #MondayMotivation https://t.co/3krkXTOOQX

  • orchard_rich - 11 hours ago

    Are you a Jnr C Artworker with 6 months + comm exp? Gr8 opportunity in central W #yorkshire £16-18k. #artworkjobs… https://t.co/l7Eo7OLuMt

  • orchard_mike - 2 days ago

    One hour wait in the freezing cold despite pre booking a ticket, no Guy fawkes and no room of mirrors @YorkDungeon very disappointing. 👎🏻

  • orchard_davido - 3 days ago

    RT @LASTEXITshirts: For #RandomActsOfKindnessDay we're giving away 2 of our film inspired T-shirts. Simply RT to enter the competition. htt…

  • orchard_helen - 4 days ago

    RT @Buffalo7: Great first day @ProlificLive. See you all tomorrow. Stand 24. Catch @lyndonnicholson's #Keynote here: https://t.co/RkhXRQLXN…

  • orchard_aj - 5 days ago

    I want an Amazon Echo Dot because if my fiancée doesn't turn up on the big wedding day, Alexa will be there for me #OrchardLive

  • orchard_andy - 5 days ago

    Come see us on Stand 77 - we’ve got our famous mobile phone #ChargeStation along with some Amazon Echo Dots to WIN.… https://t.co/AQPtJfbdHF

  • orchard_lucy - 18 days ago

    The information regarding our brand new team of Freelance Content Specialists can be found here:… https://t.co/EgfwLOYXIG

  • orchard_tommy - 19 days ago

    Good afternoon! New #Photography role - #Liverpool / National Brand / £20-22k. If you've got 2+ years exp. please g… https://t.co/BegQQEtC8r