Guest Blog - Mark McGee - Digital Killed the Analogue Star


Digital this, digital that. Build a website, make sure you've got SEO covered, optimise it for mobile, back it up with email marketing, and compliment it with social marketing. Surely everything should be digital now?

Well, not necessarily. Before you begin just sit back and think. Think about who you are trying to reach and why. Are they all receptive to the same medium? What about those who like to read physical magazines or go into a real shop? If you’ve got existing customers have you actually talked to them? Discover who your customers are and how they prefer to consume your message or product before you do anything else.

And before you start pushing pixels around, don’t forget the importance of the mighty combo: pen and paper! Want to have a quick wireframe? Draw it on some paper. Want to mind-map a potential strategy or segment your customers? Get a notepad and some felt-tip pens. Want to do some quick usability testing? Draw up some paper prototypes and get people to use them as if they were on-screen. Want to see if your personas will actually work in real-life situations? Draw some storyboards. Want to make sure your carefully thought out integrated marketing strategy puts across a consistent message to enhance your brand reputation? You guessed it: mock up your brand identity across all your channels using nothing more complex than sticks of graphite and some pulped wood.

It’s not rocket science, in fact it used to be common practice – am I the only one who still values this creative process? I hope not.

Mark McGee

Mark is a Digital Marketing Strategist, MSc Candidate and Sci-Fi modeller based in the UK. He has worked in print and digital for over 20 years and is currently Vice-President of Communications for a not-for-profit trade association.

@Mark_McGee

http://www.infojuice.co.uk

Do you agree with Mark? Do you feel differently? Leave a comment below and have your say.






Comments...

  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • Digi Go-Karting

    A night of Go-Karting for digital professionals in the North

    26/05/2015 | Wigan - Three Sisters Race Circuit

    A night of Go-Karting for digital professionals in the North

  • McrFRED - 26 CodePen Special

    McrFRED is a monthly Manchester based meetup for everything Front End Development.

    28/05/2015 | Manchester - SpacePort X

    McrFRED is a monthly Manchester based meetup for everything Front End Development.

  • NUX Leeds

    Bi-monthly meetings in Manchester and Leeds for anyone interested or in the UX / UI industry.

    28/05/2015 | Leeds | SimpleUsability

    Bi-monthly meetings in Manchester and Leeds for anyone interested or in the UX / UI industry.

  • CPD Workshop: HTML/CSS for Marketers and Comms Professionals

    A highly practical one day workshop provides a thorough introduction to core HTML and CSS ...

    29/05/2015 | Manchester - MMU Business School

    A highly practical one day workshop provides a thorough introduction to core HTML and CSS skills.

look at all events Go to our calendarlink

Things we tweet about

  • orchardjobs - 1 minute ago

    PHP Developer in #Manchester, up to £34K. Contact @Orchard_AJ https://t.co/GQjYLWnjhm #phpdev #php

  • orchardtweets - 57 minutes ago

    RT @Orchardjobs: Senior Designer (Agency) in #Manchester, up to £32K. Contact @Orchard_Helen https://t.co/xymLShA9aS #designjobs

  • orchard_helen - 13 hours ago

    RT @designtaxi: Playful surreal photographs that toy with perception and reality http://t.co/IREfnwG9da http://t.co/XmdrSGcKPx

  • orchard_al - 14 hours ago

    How do I vote for these guys!!! #Eurovision2015

  • orchard_chris - 1 day ago

    RT @orchard_AJ: Art Director/Senior Designer role. Agency. South Manchester £30k wide variety of clients, B2C, no templates..all about #cre…

  • orchard_daniel - 1 day ago

    RT @Orchard_Helen: Please RT: I'm looking for a Head of Design £40-60k, apply here > http://t.co/QxY3fELvZ5 #job #design #manchester #hirin…

  • orchard_ross - 1 day ago

    RT @Orchard_Helen: Please RT: I'm looking for a Head of Design £40-60k, apply here > http://t.co/QxY3fELvZ5 #job #design #manchester #hirin…

  • orchard_rick - 2 days ago

    @jonathan626537 A cat turd in pastry would be a fantastic way to troll a chubby enemy.

  • orchard_april - 2 days ago

    RT @Orchardtweets: Download today: Orchard's Salary Survey & Career Insight 2015 http://t.co/Xhr7ctb2XL http://t.co/W6dIPSEPxH

  • orchard_luke - 2 days ago

    RT @Orchardtweets: Download today: Orchard's Salary Survey & Career Insight 2015 http://t.co/Xhr7ctb2XL http://t.co/W6dIPSEPxH

  • orchard_laura - 3 days ago

    RT @guardian: Mail Online growth fails to offset print decline http://t.co/L3QjzByb5U

  • orchard_tommy - 3 days ago

    RT @Orchardtweets: Download today: Orchard's Salary Survey & Career Insight 2015 http://t.co/Xhr7ctb2XL http://t.co/W6dIPSEPxH

  • orchard_andy - 3 days ago

    RT @Orchardtweets: Download today: Orchard's Salary Survey & Career Insight 2015 http://t.co/Xhr7ctb2XL http://t.co/W6dIPSEPxH

  • orchard_mike - 3 days ago

    RT @Orchardtweets: Download today: Orchard's Salary Survey & Career Insight 2015 http://t.co/Xhr7ctb2XL http://t.co/W6dIPSEPxH