Guest Blog - Mark McGee - Digital Killed the Analogue Star


Digital this, digital that. Build a website, make sure you've got SEO covered, optimise it for mobile, back it up with email marketing, and compliment it with social marketing. Surely everything should be digital now?

Well, not necessarily. Before you begin just sit back and think. Think about who you are trying to reach and why. Are they all receptive to the same medium? What about those who like to read physical magazines or go into a real shop? If you’ve got existing customers have you actually talked to them? Discover who your customers are and how they prefer to consume your message or product before you do anything else.

And before you start pushing pixels around, don’t forget the importance of the mighty combo: pen and paper! Want to have a quick wireframe? Draw it on some paper. Want to mind-map a potential strategy or segment your customers? Get a notepad and some felt-tip pens. Want to do some quick usability testing? Draw up some paper prototypes and get people to use them as if they were on-screen. Want to see if your personas will actually work in real-life situations? Draw some storyboards. Want to make sure your carefully thought out integrated marketing strategy puts across a consistent message to enhance your brand reputation? You guessed it: mock up your brand identity across all your channels using nothing more complex than sticks of graphite and some pulped wood.

It’s not rocket science, in fact it used to be common practice – am I the only one who still values this creative process? I hope not.

Mark McGee

Mark is a Digital Marketing Strategist, MSc Candidate and Sci-Fi modeller based in the UK. He has worked in print and digital for over 20 years and is currently Vice-President of Communications for a not-for-profit trade association.

@Mark_McGee

http://www.infojuice.co.uk

Do you agree with Mark? Do you feel differently? Leave a comment below and have your say.






Comments...

  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • Game Dev 101: Level 02

    Can you write a little code but want to use your new-found powers to make awesome videogames? ...

    25/03/2017 | MadLab, 36-40 Edge Street, Manchester, M4 1HN

    Can you write a little code but want to use your new-found powers to make awesome videogames?

  • Email Marketing Training

    In recent years social media has added a diverse number of marketing opportunities for businesses ...

    27/03/2017 | Rise, 231 Deansgate, M3 4EN, Manchester

    In recent years social media has added a diverse number of marketing opportunities for businesses to cover.

  • Bid Writing

    ?Aiming to raise funds for projects or operations? Whether you’re new to the bid writing process ...

    27/03/2017 | MadLab, 36-40 Edge Street, Manchester, M4 1HN

    ?Aiming to raise funds for projects or operations? Whether you’re new to the bid writing process or want to scale up your applications, this course will equip you to win.

  • Code Mobile

    CodeMobile has been created by developers who love developing in the mobile space.

    17/04/2017 | University of Chester, Parkgate Road, Chester, CH1 4BJ

    CodeMobile has been created by developers who love developing in the mobile space.

look at all events Go to our calendarlink

Things we tweet about

  • orchardjobs - 47 minutes ago

    Senior Web Designer in #Manchester, up to £35k. - @Orchard_Tommy #digitaljobs https://t.co/EGKBp4oF0E

  • orchard_helen - 9 hours ago

    So proud to be British this week 🇬🇧

  • orchard_mike - 14 hours ago

    Sweden Vs Silicon Valley, we compare two vastly different working days https://t.co/vi6tbm9uhc https://t.co/ujHxzqG0YO

  • orchardtweets - 15 hours ago

    A great panel debate on the Future of Agencies at AdWeek - https://t.co/lAC8vRJg7i https://t.co/qOxo5fmDI7

  • orchard_aj - 15 hours ago

    RT @Orchardtweets: We finally got to eat our own egg! https://t.co/zcm8XDSE7l

  • orchard_lucy - 16 hours ago

    RT @orchard_davido: ***Freelance Front End Dev/Digital Designer wanted*** 3-4 week booking in April based in Sheffield, get in touch for de…

  • orchard_davido - 17 hours ago

    ***Freelance Front End Dev/Digital Designer wanted*** 3-4 week booking in April based in Sheffield, get in touch fo… https://t.co/YBPXVyFsXt

  • orchard_andy - 17 hours ago

    Thanks Mike! https://t.co/kizxLqqHaN

  • orchard_chris - 19 hours ago

    Applications are open! £5m banking technology challenge arrives in Manchester #fintech https://t.co/tSpPAlSLGA via @ProlificNorth

  • orchard_tommy - 3 days ago

    Love this, but I was always told that you can burn a consistent image into a TV screen? https://t.co/Lkwm9K9PGW https://t.co/bfwqambfq1

  • orchard_davidh - 4 days ago

    Shoppable Advertising, we take a closer look into this popular Ecommerce technique. https://t.co/6juJrmcLEF https://t.co/SFtUHpnS3g

  • orchard_rich - 7 days ago

    There coming... https://t.co/jDg47nuHAn