Guest Blog - Mark McGee - Digital Killed the Analogue Star


Digital this, digital that. Build a website, make sure you've got SEO covered, optimise it for mobile, back it up with email marketing, and compliment it with social marketing. Surely everything should be digital now?

Well, not necessarily. Before you begin just sit back and think. Think about who you are trying to reach and why. Are they all receptive to the same medium? What about those who like to read physical magazines or go into a real shop? If you’ve got existing customers have you actually talked to them? Discover who your customers are and how they prefer to consume your message or product before you do anything else.

And before you start pushing pixels around, don’t forget the importance of the mighty combo: pen and paper! Want to have a quick wireframe? Draw it on some paper. Want to mind-map a potential strategy or segment your customers? Get a notepad and some felt-tip pens. Want to do some quick usability testing? Draw up some paper prototypes and get people to use them as if they were on-screen. Want to see if your personas will actually work in real-life situations? Draw some storyboards. Want to make sure your carefully thought out integrated marketing strategy puts across a consistent message to enhance your brand reputation? You guessed it: mock up your brand identity across all your channels using nothing more complex than sticks of graphite and some pulped wood.

It’s not rocket science, in fact it used to be common practice – am I the only one who still values this creative process? I hope not.

Mark McGee

Mark is a Digital Marketing Strategist, MSc Candidate and Sci-Fi modeller based in the UK. He has worked in print and digital for over 20 years and is currently Vice-President of Communications for a not-for-profit trade association.

@Mark_McGee

http://www.infojuice.co.uk

Do you agree with Mark? Do you feel differently? Leave a comment below and have your say.






Comments...

  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • Leeds Indie Filmmakers - WorkShed #6: Editing for Film

    Number 6 of our WorkShed series. This time our focus is on Post-Production, specifically editing ...

    07/05/2016 | Macaulay Street

    Number 6 of our WorkShed series. This time our focus is on Post-Production, specifically editing for film.

  • 3D Printer UserGroup

    3DPUG is a club for owners and operators of hobbyist 3D printers to help and advise each other ...

    09/05/2016 | Pollard Street East, Manchester

    3DPUG is a club for owners and operators of hobbyist 3D printers to help and advise each other about all aspects of building, using, and maintaining a 3D printer.

  • Start Up Stories - Perfecting your pitch

    We'll be giving tips and helpful advice to the audience about how best to present yourself ...

    13/05/2016 | Rise, 231 Deansgate, M3 4EN

    We'll be giving tips and helpful advice to the audience about how best to present yourself as a company; both in pitches to potential investors and to your audience / customer base.

  • Leeds Hackspace - Open Night

    Leeds Hackspace is a community / social group for hackers, makers and doers with the intention ...

    17/05/2016 | 37 Mabgate Green

    Leeds Hackspace is a community / social group for hackers, makers and doers with the intention of socialising, creating, and potentially make amazing things in a space/workshop with access to tools that you may otherwise ...

look at all events Go to our calendarlink

Things we tweet about

  • orchard_rick - 49 minutes ago

    @lauren_in_nyc I love the Sofitel in terminal 5, one of my favourite hotels anywhere. And I LOVE hotels

  • orchardjobs - 5 hours ago

    Middleweight Designer in #Manchester, up to £25k. - @Orchard_Tommy #designjobs https://t.co/WSSBb6vnTx

  • orchard_helen - 7 hours ago

    WHAT A WEEK!! 🏃🏻....... 🖥

  • orchard_mike - 8 hours ago

    @drbexl Jens shoes?

  • orchard_aj - 8 hours ago

    @Hacky_XII you were too busy taking photos outside with your camera, whistle and scarf mate! Tourist!

  • orchardtweets - 9 hours ago

    Here's 10 paid iPhone apps that are currently free. Get them downloaded ASAP. https://t.co/OXJTRuIZM2 https://t.co/SVyHgAdKSg

  • orchard_andy - 15 hours ago

    Massive thanks to all at Orchard Towers. Looking forward to collecting puddles in my handsome new slippers. https://t.co/zh3FNL3wC3

  • orchard_chris - 15 hours ago

    @Orchard_Andy @Orchard_Helen ....nice scooter dude 😎

  • orchard_davidh - 1 day ago

    And of course, thank you to all of the @Orchardtweets team. Legends.

  • orchard_rebecca - 8 days ago

    Best of luck to @irishalan tonight at the #prolificnorthawards #PNA16 https://t.co/kN4kA9Y9qm

  • orchard_davido - 9 days ago

    Looking for a Unity 3D Developer available for freelance work for a Manchester based Agency to start ASAP! Contact Dave on 0161 455 0055

  • orchard_rich - 14 days ago

    RT @AlanBiggs1: If the authorities can't face up to & reply to injustice on that magnitude it is scandalous. #swfc #PGMOL https://t.co/f5Q…

  • orchard_daniel - 15 days ago

    'Brand personality is simply applying human characteristics to brands' #CIMNorthernConf

  • orchard_tommy - 16 days ago

    :: New Role :: Creative packaging #Designer in #Manchester city centre - £25k+ Please DM me your CV & work :) #job https://t.co/YG0pMs5JDF

  • orchard_lucy - 28 days ago

    Looking for a #Freelance #Magento developer for a project based in #Lancashire next week. Please get in touch for details