Guest Blog - Mark McGee - Digital Killed the Analogue Star


Digital this, digital that. Build a website, make sure you've got SEO covered, optimise it for mobile, back it up with email marketing, and compliment it with social marketing. Surely everything should be digital now?

Well, not necessarily. Before you begin just sit back and think. Think about who you are trying to reach and why. Are they all receptive to the same medium? What about those who like to read physical magazines or go into a real shop? If you’ve got existing customers have you actually talked to them? Discover who your customers are and how they prefer to consume your message or product before you do anything else.

And before you start pushing pixels around, don’t forget the importance of the mighty combo: pen and paper! Want to have a quick wireframe? Draw it on some paper. Want to mind-map a potential strategy or segment your customers? Get a notepad and some felt-tip pens. Want to do some quick usability testing? Draw up some paper prototypes and get people to use them as if they were on-screen. Want to see if your personas will actually work in real-life situations? Draw some storyboards. Want to make sure your carefully thought out integrated marketing strategy puts across a consistent message to enhance your brand reputation? You guessed it: mock up your brand identity across all your channels using nothing more complex than sticks of graphite and some pulped wood.

It’s not rocket science, in fact it used to be common practice – am I the only one who still values this creative process? I hope not.

Mark McGee

Mark is a Digital Marketing Strategist, MSc Candidate and Sci-Fi modeller based in the UK. He has worked in print and digital for over 20 years and is currently Vice-President of Communications for a not-for-profit trade association.

@Mark_McGee

http://www.infojuice.co.uk

Do you agree with Mark? Do you feel differently? Leave a comment below and have your say.






Comments...

  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • Digital Revolution Conference 2017

    Digital Revolution is Manchester Digital's annual conference, which shines a light on the ...

    05/05/2017 | Manchester City Centre - venue TBC

    Digital Revolution is Manchester Digital's annual conference, which shines a light on the most innovative and interesting of our region's great digital and technology businesses. Digital Revolution is now back for it's ...

  • Google Analytics Training

    With our Google Analytics training, expect to reduce your customer acquisition costs and spend ...

    10/05/2017 | Rise Manchester, 231 Deansgate, Manchester, M3 4EN

    With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.

  • Build your first website with WordPress

    ?This is a two-day course, starting Thursday 25th to Friday 26th of May. Course starts at ...

    25/05/2017 | MadLab, 36-40 Edge Street, Manchester, M4 1HN

    ?This is a two-day course, starting Thursday 25th to Friday 26th of May. Course starts at 10:00am and finishes at 4:30pm both days.

  • Bid Writing

    Aiming to raise funds for projects or operations? Whether you’re new to the bid writing process ...

    13/06/2017 | MadLab, 36-40 Edge Street, Manchester, M4 1HN

    Aiming to raise funds for projects or operations? Whether you’re new to the bid writing process or want to scale up your applications, this course will equip you to win.

look at all events Go to our calendarlink

Things we tweet about

  • orchardjobs - 35 minutes ago

    Marketing Manager in #Bradford, up to £30k. - @Orchard_benwild #marketingjobs https://t.co/j6txFXPGLv

  • orchardtweets - 16 hours ago

    Balenciaga made a $2,145 version of Ikea's iconic blue bag... but how did they respond? https://t.co/pHveAgwquf https://t.co/EdiPS3Rq3U

  • orchard_andy - 17 hours ago

    SEO Executive in #Manchester, up to £25k. - @Orchard_Andy #marketingjobs https://t.co/kWLMZJATlq

  • orchard_aj - 19 hours ago

    RT @RossCrombie: She has no idea where she is. Literally https://t.co/m4EN3CN5F0

  • orchard_helen - 1 day ago

    Just setting up my Twitter. #myfirstTweet

  • orchard_tommy - 1 day ago

    Web Developer (Agency) in #Manchestser, up to £32k. - @Orchard_Tommy #digitaljobs https://t.co/fxsS0lQ27L

  • orchard_mike - 2 days ago

    Fancy a byte to eat? How restaurants are pioneering digital customer experience: https://t.co/Gwg8B2c8dn https://t.co/DyDrXquUnF

  • orchard_davido - 2 days ago

    Fancy a byte to eat? How restaurants are pioneering digital customer experience: https://t.co/cDdhUGIFLV https://t.co/vo9SKpkENl

  • orchard_lucy - 2 days ago

    With more women studying design, where are all the female creative directors? https://t.co/iNYCbdsk4K https://t.co/DcCPy4Emx8

  • orchard_rich - 9 days ago

    Microsoft is designing an interface for people who have never used computers: https://t.co/niNa5j8IX6 https://t.co/RK3N2HboH3