Guest Blog - Mark McGee - Digital Killed the Analogue Star


Digital this, digital that. Build a website, make sure you've got SEO covered, optimise it for mobile, back it up with email marketing, and compliment it with social marketing. Surely everything should be digital now?

Well, not necessarily. Before you begin just sit back and think. Think about who you are trying to reach and why. Are they all receptive to the same medium? What about those who like to read physical magazines or go into a real shop? If you’ve got existing customers have you actually talked to them? Discover who your customers are and how they prefer to consume your message or product before you do anything else.

And before you start pushing pixels around, don’t forget the importance of the mighty combo: pen and paper! Want to have a quick wireframe? Draw it on some paper. Want to mind-map a potential strategy or segment your customers? Get a notepad and some felt-tip pens. Want to do some quick usability testing? Draw up some paper prototypes and get people to use them as if they were on-screen. Want to see if your personas will actually work in real-life situations? Draw some storyboards. Want to make sure your carefully thought out integrated marketing strategy puts across a consistent message to enhance your brand reputation? You guessed it: mock up your brand identity across all your channels using nothing more complex than sticks of graphite and some pulped wood.

It’s not rocket science, in fact it used to be common practice – am I the only one who still values this creative process? I hope not.

Mark McGee

Mark is a Digital Marketing Strategist, MSc Candidate and Sci-Fi modeller based in the UK. He has worked in print and digital for over 20 years and is currently Vice-President of Communications for a not-for-profit trade association.

@Mark_McGee

http://www.infojuice.co.uk

Do you agree with Mark? Do you feel differently? Leave a comment below and have your say.






Comments...

  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Thanks Nigel, we'll have to compare notepads one day ... lol
    22/06/2011 by Mark McGee
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean
  • Nice one Mark - getting my Sharpie pen out this very minute..power to the pen!
    01/06/2011 by Nigel Dean

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • Motion North Showcase 27

    A double header for the last Motion North of 2017!

    18/10/2017 | Federation House, Federation Street, Manchester, M4 2AH

    A double header for the last Motion North of 2017!

  • MPA Awards 2017

    The awards ceremony for MPA's much coveted 'Inspiration Awards' will once again take place ...

    19/10/2017 | The Midland Hotel, 16 Peter St, Manchester, M60 2DS

    The awards ceremony for MPA's much coveted 'Inspiration Awards' will once again take place at The Midland Hotel on 19th October 2017 and tables/tickets are now on sale.

  • Design City Weekender - Design Manchester 2017

    Design Manchester presents the Design City Weekender: a celebration of creatives, makers and ...

    20/10/2017 | Upper Campfield Market Hall Barton St Manchester M3 4NN

    Design Manchester presents the Design City Weekender: a celebration of creatives, makers and print in collaboration with G . F Smith and The Manchester Print Fair.

  • Tech for Good: At the BBC

    The BBC have invited Tech for Good to their Media City office so we can see what sort of Tech ...

    25/10/2017 | Quay House, Salford Quays, Salford, M50 2QH

    The BBC have invited Tech for Good to their Media City office so we can see what sort of Tech for Good they're up to.

look at all events Go to our calendarlink

Things we tweet about

  • orchardjobs - 10 hours ago

    Content Coordinator (2-3 month contract) in #Manchester, up to £20k pro-rata. - @Orchard_Andy #marketingjobs https://t.co/Ovx90LQT7g

  • orchardtweets - 15 hours ago

    Can Graphic Design Save Your Life? https://t.co/XS1NXmFFB4 https://t.co/WMyuQcsRIz

  • orchard_laura - 3 days ago

    Excited to be at the @designmcr conference 2017 ready to catch the afternoon talks! https://t.co/Rm5BCtL7d2

  • orchard_mike - 3 days ago

    White city @KFC_UKI what a complete disaster! 40 mins to get our food. A restaurant full of staff with one person making up meals. #fail

  • orchard_lucy - 3 days ago

    RT @orchard_mike: Next up at #designmcr is the BBC’s Head of UC @mewroh great line up today

  • orchard_tommy - 3 days ago

    Looking forward to @designmcr conference later today!! Awesome venue and awesome speakers! 👌🏼#designmcr

  • orchard_davido - 3 days ago

    @designmcr looking forward to the show! #designmcr

  • orchard_andy - 11 days ago

    RT @Orchardjobs: Digital Marketing Manager in #Leeds, up to £65k. - @Orchard_Andy #marketingjobs https://t.co/xadeHCG2mE

  • orchard_deke - 67 days ago

    https://t.co/DPzrv1myDY