Guest Blog - Mark McGee - Digital Killed the Analogue Star
19/11/2010

Well, not necessarily. Before you begin just sit back and think. Think about who you are trying to reach and why. Are they all receptive to the same medium? What about those who like to read physical magazines or go into a real shop? If you’ve got existing customers have you actually talked to them? Discover who your customers are and how they prefer to consume your message or product before you do anything else.

And before you start pushing pixels around, don’t forget the importance of the mighty combo: pen and paper! Want to have a quick wireframe? Draw it on some paper. Want to mind-map a potential strategy or segment your customers? Get a notepad and some felt-tip pens. Want to do some quick usability testing? Draw up some paper prototypes and get people to use them as if they were on-screen. Want to see if your personas will actually work in real-life situations? Draw some storyboards. Want to make sure your carefully thought out integrated marketing strategy puts across a consistent message to enhance your brand reputation? You guessed it: mock up your brand identity across all your channels using nothing more complex than sticks of graphite and some pulped wood.

It’s not rocket science, in fact it used to be common practice – am I the only one who still values this creative process? I hope not.

Mark McGee

Mark is a Digital Marketing Strategist, MSc Candidate and Sci-Fi modeller based in the UK. He has worked in print and digital for over 20 years and is currently Vice-President of Communications for a not-for-profit trade association.

@Mark_McGee

http://www.infojuice.co.uk

Do you agree with Mark? Do you feel differently? Leave a comment below and have your say.





Job Search

Digital Designer
14/12/2017 | £21-30k | Manchester

Are you an experienced digital designer? Im working with an established studio based in Manchester seeking multiple creative and technically minded digital designers.The offices are based in a great location, with lots of ...

Freelance Digital Artworker
14/12/2017 | £16-22ph | Yorkshire

We are currently on the lookout for freelance digital artworkers with at least 4 years industry experience to work with a number of clients across Leeds and Yorkshire. Key skills - Highly skilled in Photoshop - Strong ...

Freelance Artworker
14/12/2017 | £14-20/HOUR | Yorkshire

We are currently looking for experienced and talented Creative artworkers to work in house for freelance bookings across the Northwest and Yorkshire Successful candidates will have at least 4 years industry experience, ...

Freelance Magento Developer
14/12/2017 | £+200/day | North West

We are currently looking for talented Magento developers to cover freelance roles across the Northwest and Yorkshire. Successful candidates will have at least 4 years industry experience with the ability to work in fast ...

Freelance Presentation Designer
14/12/2017 | £18-28/hour | Yorkshire

We are always on the lookout for experienced Presentation designers with 3+ years industry experience for various freelance roles over the Northwest and Yorkshire If you meet the requirements below and are interested ...

Freelance Web Designer/ Front End Developer
14/12/2017 | £23-32.50/hour | Yorkshire

We are currently on the lookout for experienced freelance front end developers with strong web design skills for both short and long term bookings with a variety of high profile clients across the Northwest and Yorkshire. The ...

Freelance HTML Email Builder/Designer
14/12/2017 | £18-25/hour | Yorkshire

We are currently on the lookout for talented freelance HTML Email Builders/Designers with at least 4 years industry experience for a various bookings across the Northwest and Yorkshire. Successful candidates will have ...

Freelance IOS Developer
14/12/2017 | £150-300/day | Yorkshire

Are you a freelance IOS developer on the lookout for your next booking? Then could be the perfect opportunity for you. We are always on the lookout for talented IOS developers to fill various freelance roles across the ...

Freelance Designer
14/12/2017 | £16-27/hour | Yorkshire

We are currently on the lookout for fantastic freelance designers with at least 4 years industry experience to fill a variety of roles across the Northwest and Yorkshire. Successful candidates will be able to show a distinctive ...

Freelance Android Developer
14/12/2017 | £200-250/day | Yorkshire

We are always looking for talented, experienced Android Developers for freelance roles across the Northwest and Yorkshire. Successful candidates will have flexibility with availability and will be happy to work in house. If ...

12345>>

Results: 58