It's that time of year again when How-Do pull together their who's who in the world of marketing within the North West. Always good for a debate, what do you think?
How-Do have recently published their Top 100 Marketers 2009 including those their judges ranked from 1 to 20. They are:
1. Richard Hayes - Warburtons, Marketing Director
2. David Inglis - (Littlewoods) Shop Direct Group, Director of Trading
3. Kevin Brennan - Kellogg’s, Marketing Director
4. Mark Critchley - SSL, UK Marketing Director
5. Patrick Allen - Co-op, Group Director of Marketing.
6. John Hinchcliffe - N Brown Group, Marketing Director
7. Phil Jones - Brother, UK Sales and Marketing Director
8. Nick Bowyer - Swinton, Marketing Director
9. Morwenna Angove - Alton Towers, Sales and Marketing Director
10. Jan McKee - Dr. Oetker (formerly Schwan's), European Innovations & UK Marketing Director, Schwan's Consumer Brands
11. Julian Rayner - Lakeland, Marketing Director
12. Greg Reed - Bank of America (formerly MBNA), UK President
13. Jon Sheehy - Littlewoods Football Pools, Director of Marketing
14. Alan MacLean - Shearings, Commercial Director
15. Edwin Booth - Booths, Chairman
16. Ian Ayre - Liverpool FC, Commercial Director.
17. Tim Jeans - Monarch, Managing Director
18. Cindy Simmons - Transform, Marketing Director
19. Stephen Rawlinson - Enterprise, Head of Marketing.
20. John O’Connor - betfred. (Ex) Head of Marketing
Nathan Milnes - NCC plc, Head of Marketing
Peter Harrison - Kellogg’s, Cereal Brands Controller.
Karen Gee - Journeys of Distinction, General Manager
Dick Parkhouse - Co-op, Managing Director, Retail Financial Services
Terry Gilbert - Amec, Director of Business Development
Frank Robotham - Peel Ports, Group Marketing Director
Heather England - Hoover Candy, Marketing Manager, Built-in Appliances
David Osborne - Moneysupermarket.com, Director of Marketing.
Sally Hopson MBE - Pets at Home, Customer, People and Marketing Director
Lee Pinnington - Matalan, Marketing Controller
Nicola Travis - Cotton Traders, Marketing Manager.
Paul Coulter - Belvedere, Managing Director.
Stuart McCullough - Bentley Motors, International Sales and Marketing Director.
Chris Plumb - Plumbs, Online Marketing Manager
Emma James - Morris Homes, Marketing Manager
Nicola Harper - Chess Telecom, Marketing Director
Paul Moogan - Morson International, Marketing Director
Andrew Saunders - Zen Internet, Head of Product Development and Marketing
Richard Bird - Focus (DIY), Brand and Marketing Director
David Hales - Honeywell Consumer Products (formerly Holt Lloyd International), Marketing Director, Global Car Care
Robin Parry - Holidaybreak, Deputy Managing Director, Camping Division
Matt Walmsley - BOC, Marketing Manager
Russell Braterman - Phones4U, Marketing Director.
Sarah Keedy - Speedy Hire, Marketing Director
Lyndsay Jones - McBride, Senior Marketing Manager
Mark Collier - Homeform Group, Group Marketing Director
Bill Doherty - Hill Dickinson, Director of Business Development and Marketing
Paul Beacall - Eden Collection, Managing director
Melanie Cheung-Turner - Johnsons The Cleaners, Marketing Director
Liz Hickson - Crown Paints, Marketing Director
Richard Clark - Halewood International, Marketing Controller
Eddie Bredenhann - Pochins plc, Marketing Manager
Emily Morris - Rathbone Brothers plc, Marketing Director
Sarah Cottrell - Trinity Mirror North West & North Wales, Marketing Director.
Loic Chauteau - SSL International, Group Marketing Category Head Scholl Footwear
Martin Sharp - Tetrosyl, Group Commercial and Marketing Director
Renee Caley - Isle of Man Steam Packet Co., Head of Marketing and Online Manager
David Fish - Crown Decorating Centres, Marketing Manager
Jonathan Mylward - Griffiths & Armour, Head of Marketing and Communications
Simon Scott - Bruntwood, Head of Marketing and Communications
Audrey Clark - OCS/Cannon Hygiene, Head of Marketing.
Andy Hoe - Russell Jones & Walker and Claims Direct, Marketing Director
Richard Lee - Styropack, Director of European Marketing
Rudolf Heaf - Nationwide Building Society, Head of Regional Brands and Marketing /Cheshire Building Society
Matthew Cody - NES Recruitment. Head of Marketing.
Jennifer Atkinson - ITC Classics. Chief Operating Officer
Winston Higham - DW Sports Fitness. Marketing Director
Tom Hill - Manchester United FC, Head of Global Sponsorship
Amanda Newman - M&S Money, Head of Marketing
Nathan Philpot - Elegant Resorts, Managing Director
Deborah Ascott-Jones - Brabners Chaffe Street, Head of Business Development and Marketing
Carl Morris - Inventive Leisure, Head of Sales & Marketing
Michael Harper - PZ Cussons, Brand Manager
Dave Crocker - First Transpennine Express, Head of Marketing.
Sally Booth - Seasons in Style, Sales and Marketing Director
Sanjay Panchal - Kellogg’s, Head of Snack Division Marketing
Steven Falk - Manchester United FC, Director of Commercial Services and Marketing
Debbie Robinson - Co-operative Group, Director of Food Retail Marketing
Helen Dickinson - GMG Radio, Group Marketing Manager
Neil Brownbill - Princes Foods, Marketing Director
Gill Mathison - Blackpool Pleasure Beach, Head of Marketing and PR
Shaun Rhodes - McArthur Glen, Marketing Manager, Chester Oaks
Donna Hill - Gola, Marketing Manager
Julia Phipps - UK Car Group, Group Marketing Director
Graham Rickard - Regatta. Marketing and Design Director
Simon Williams - Blackburn Rovers, Director of Commercial and Marketing
Louise Ross - Carrier, Marketing Director
Neil Pakey - Liverpool John Lennon Airport, Managing Director
Peter Gordon - Lookers, Group Marketing Director
Emma Blackman - ACC Liverpool, Head of Marketing
Paul Sullivan - Turtle Wax, Managing Director
Chris Wilson - BASF, Marketing and Communications Manager
Peter Baxendell - Pataks, Marketing and Business Development Director
Catherine Gort - Bauer Radio, Head of Marketing and Communications, Big City Network
Steve Sayer - Manchester City FC, Head of Commercial and Operations
Ann Heayns - Halliwells, Business Development Director
Donna Howitt - Liverpool One, Marketing Director
Paul Harris - UKFast, Marketing Director
Why How-Do decided to publish their Top 100?
The North West is home to a substantial number of quality marketers working for outstanding companies and organisations. Such compilations of top marketers are regularly compiled in the national marketing trade press but in common with most such UK initiatives, the focus always ends up on those individuals based in London and the South East. How-Do’s Top 100 marketers shine a welcome light on those individuals who are making outstanding contributions regionally, nationally and internationally.
And just for good measure, almost one third of this year’s Top 100 are new names to the compilation.
For the record, their judging panel met at the beginning of June and three of the Top 100 have subsequently announced they have left or are leaving their current employ....rather than include new names at the last minute, we have decided to stick with the compilation as determined with our judges on 2nd June 2009.
This year’s Top 100 Marketers was produced with the support of Brazen PR, Manchester Metropolitan University Business School and One Alfred Place.
The judging panel comprised of:
- Professor Steve Baron, Professor of Marketing Studies at the University of Liverpool
- Chris Broadbent, Managing Director, Brilliant Media Manchester
- Stuart Brown, Managing Director, Northern Units, Ten Alps Communications
- Diane Earles, Northern Regional Director CIM – Chartered Institute of Marketing
- Ben O’Brien, Assistant Director for Social Marketing NHS North West
- Andrew Stothert, Director, Brand Vista
- Nina Webb, Owner, Brazen
A number of criteria were considered when it came to finalising and ranking the list. These criteria include the size and market presence / position of the marketers’ companies, budget, past record / experience, current demonstrable achievements, regional involvement and ability to innovate.
The 2009 list – a little context…
Almost one third of this year’s entrants are new to the compilation. A number of last year’s 100 have retired, been sacked, changed jobs or some cases worse still. In addition, we received more nominations this year than last year’s inaugural listing and more names simply appeared in the frame.
Some of those who have exited the list include big hitters such as Gillian Buttree (Pets at Home), Sean Thweny (Moneysupermarket.com) , Adrian Steele (MBNA/Bank of America), Anne Somers (Cheshire Building Society) and Jenny Scott (BoS) - all of whom just one year ago were enjoying the fruits of success and senior management positions.
Collectively these marketers have clout. The official media spend identified by Brilliant Media and its sources suggests the 100 have circa £254m of marketing expenditure at their disposal.
In reality, the figure is likely to be twice as much or even more as many of the brands handled out of the region involve significant levels of below the line, digital and other media expenditure not picked up by the auditing bodies. This top line figure of £500m+ keeps thousands gainfully employed and is substantial enough to ensure that several centres of marketing excellence can be found across the region.
And finally, in addition to noting how many of the entrants are women, it is also pleasing to note that the majority of the entrants have national responsibilities and in many cases, international responsibilities.
Long may their marketing nous flourish!
All the full details on those listed in the How-Do Top 100 Marketers 2009 can be found on the How-Do.co.uk website.
What, if any, glaring omissions are there from this year's list? Who do you think is an up-and-coming name in the North West marketing world who may feature in a future list?