How-Do announces their Top 100 Marketers in the North West for 2009


It's that time of year again when How-Do pull together their who's who in the world of marketing within the North West. Always good for a debate, what do you think?



How-Do have recently published their Top 100 Marketers 2009 including those their judges ranked from 1 to 20. They are:

1. Richard Hayes - Warburtons, Marketing Director

2. David Inglis - (Littlewoods) Shop Direct Group, Director of Trading

3. Kevin Brennan - Kellogg’s, Marketing Director

4. Mark Critchley - SSL,  UK Marketing Director

5. Patrick Allen - Co-op, Group Director of Marketing.

6. John Hinchcliffe - N Brown Group, Marketing Director

7. Phil Jones - Brother, UK Sales and Marketing Director

8. Nick Bowyer - Swinton, Marketing Director

9. Morwenna Angove - Alton Towers, Sales and Marketing Director

10. Jan McKee - Dr. Oetker (formerly Schwan's), European Innovations & UK Marketing Director, Schwan's Consumer Brands

11. Julian Rayner - Lakeland, Marketing Director

12. Greg Reed - Bank of America (formerly MBNA), UK President

13. Jon Sheehy - Littlewoods Football Pools, Director of Marketing

14. Alan MacLean - Shearings, Commercial Director

15. Edwin Booth - Booths, Chairman

16. Ian Ayre - Liverpool FC, Commercial Director.

17. Tim Jeans - Monarch, Managing Director

18. Cindy Simmons - Transform, Marketing Director

19. Stephen Rawlinson - Enterprise, Head of Marketing.

20. John O’Connor - betfred. (Ex) Head of Marketing

Nathan Milnes - NCC plc, Head of Marketing

Peter Harrison - Kellogg’s, Cereal Brands Controller.

Karen Gee - Journeys of Distinction, General Manager

Dick Parkhouse - Co-op, Managing Director, Retail Financial Services

Terry Gilbert - Amec, Director of Business Development

Frank Robotham - Peel Ports, Group Marketing Director

Heather England - Hoover Candy, Marketing Manager, Built-in Appliances

David Osborne - Moneysupermarket.com, Director of Marketing.

Sally Hopson MBE - Pets at Home, Customer, People and Marketing Director

Lee Pinnington - Matalan, Marketing Controller

Nicola Travis - Cotton Traders, Marketing Manager.

Paul Coulter - Belvedere, Managing Director.

Stuart McCullough - Bentley Motors, International Sales and Marketing Director.  

Chris Plumb - Plumbs, Online Marketing Manager

Emma James - Morris Homes, Marketing Manager

Nicola Harper - Chess Telecom, Marketing Director

Paul Moogan - Morson International, Marketing Director

Andrew Saunders - Zen Internet, Head of Product Development and Marketing

Richard Bird - Focus (DIY), Brand and Marketing Director

David Hales - Honeywell Consumer Products (formerly Holt Lloyd International), Marketing Director, Global Car Care

Robin Parry - Holidaybreak, Deputy Managing Director, Camping Division

Matt Walmsley - BOC, Marketing Manager

Russell Braterman - Phones4U, Marketing Director.

Sarah Keedy - Speedy Hire, Marketing Director

Lyndsay Jones - McBride, Senior Marketing Manager

Mark Collier - Homeform Group, Group Marketing Director

Bill Doherty - Hill Dickinson, Director of Business Development and Marketing

Paul Beacall - Eden Collection, Managing director

Melanie Cheung-Turner - Johnsons The Cleaners, Marketing Director

Liz Hickson - Crown Paints, Marketing Director

Richard Clark - Halewood International, Marketing Controller

Eddie Bredenhann - Pochins plc, Marketing Manager

Emily Morris - Rathbone Brothers plc, Marketing Director

Sarah Cottrell - Trinity Mirror North West & North Wales, Marketing Director.

Loic Chauteau - SSL International, Group Marketing Category Head Scholl Footwear

Martin Sharp - Tetrosyl, Group Commercial and Marketing Director

Renee Caley - Isle of Man Steam Packet Co., Head of Marketing and Online Manager

David Fish - Crown Decorating Centres, Marketing Manager

Jonathan Mylward - Griffiths & Armour, Head of Marketing and Communications

Simon Scott - Bruntwood, Head of Marketing and Communications

Audrey Clark - OCS/Cannon Hygiene, Head of Marketing.

Andy Hoe - Russell Jones & Walker and Claims Direct, Marketing Director

Richard Lee - Styropack, Director of European Marketing

Rudolf Heaf - Nationwide Building Society, Head of Regional Brands and Marketing /Cheshire Building Society

Matthew Cody - NES Recruitment. Head of Marketing.  

Jennifer Atkinson - ITC Classics. Chief Operating Officer

Winston Higham - DW Sports Fitness. Marketing Director

Tom Hill - Manchester United FC, Head of Global Sponsorship

Amanda Newman - M&S Money, Head of Marketing

Nathan Philpot - Elegant Resorts, Managing Director

Deborah Ascott-Jones - Brabners Chaffe Street, Head of Business Development and Marketing

Carl Morris - Inventive Leisure, Head of Sales & Marketing

Michael Harper - PZ Cussons, Brand Manager

Dave Crocker - First Transpennine Express, Head of Marketing.

Sally Booth - Seasons in Style, Sales and Marketing Director

Sanjay Panchal - Kellogg’s, Head of Snack Division Marketing

Steven Falk - Manchester United FC, Director of Commercial Services and Marketing

Debbie Robinson - Co-operative Group, Director of Food Retail Marketing

Helen Dickinson - GMG Radio, Group Marketing Manager

Neil Brownbill - Princes Foods, Marketing Director

Gill Mathison - Blackpool Pleasure Beach, Head of Marketing and PR

Shaun Rhodes - McArthur Glen, Marketing Manager, Chester Oaks

Donna Hill - Gola, Marketing Manager

Julia Phipps - UK Car Group, Group Marketing Director
 
Graham Rickard - Regatta. Marketing and Design Director

Simon Williams - Blackburn Rovers, Director of Commercial and Marketing

Louise Ross - Carrier, Marketing Director

Neil Pakey - Liverpool John Lennon Airport, Managing Director

Peter Gordon - Lookers, Group Marketing Director

Emma Blackman - ACC Liverpool, Head of Marketing

Paul Sullivan - Turtle Wax, Managing Director

Chris Wilson - BASF, Marketing and Communications Manager

Peter Baxendell - Pataks, Marketing and Business Development Director

Catherine Gort - Bauer Radio, Head of Marketing and Communications, Big City Network

Steve Sayer - Manchester City FC, Head of Commercial and Operations

Ann Heayns - Halliwells, Business Development Director

Donna Howitt - Liverpool One, Marketing Director

Paul Harris - UKFast, Marketing Director


Why How-Do decided to publish their Top 100?

The North West is home to a substantial number of quality marketers working for outstanding companies and organisations.  Such compilations of top marketers are regularly compiled in the national marketing trade press but in common with most such UK initiatives, the focus always ends up on those individuals based in London and the South East. How-Do’s Top 100 marketers shine a welcome light on those individuals who are making outstanding contributions regionally, nationally and internationally.

And just for good measure, almost one third of this year’s Top 100 are new names to the compilation.

For the record, their judging panel met at the beginning of June and three of the Top 100 have subsequently announced they have left or are leaving their current employ....rather than include new names at the last minute, we have decided to stick with the compilation as determined with our judges on 2nd June 2009.

This year’s Top 100 Marketers was produced with the support of Brazen PR, Manchester Metropolitan University Business School and One Alfred Place.

The judging panel comprised of:
 - Professor Steve Baron, Professor of Marketing Studies at the University of Liverpool
 - Chris Broadbent, Managing Director, Brilliant Media Manchester
 - Stuart Brown, Managing Director, Northern Units, Ten Alps Communications
 - Diane Earles, Northern Regional Director CIM – Chartered Institute of Marketing
 - Ben O’Brien, Assistant Director for Social Marketing NHS North West
 - Andrew Stothert, Director, Brand Vista
 - Nina Webb, Owner, Brazen

A number of criteria were considered when it came to finalising and ranking the list. These criteria include the size and market presence / position of the marketers’ companies, budget, past record / experience, current demonstrable achievements, regional involvement and ability to innovate.

The 2009 list – a little context…
 
Almost one third of this year’s entrants are new to the compilation. A number of last year’s 100 have retired, been sacked, changed jobs or some cases worse still. In addition, we received more nominations this year than last year’s inaugural listing and more names simply appeared in the frame.

Some of those who have exited the list include big hitters such as Gillian Buttree (Pets at Home), Sean Thweny (Moneysupermarket.com) , Adrian Steele (MBNA/Bank of America), Anne Somers (Cheshire Building Society) and Jenny Scott (BoS)  - all of whom just one year ago were enjoying the fruits of success and senior management positions.

Collectively these marketers have clout. The official media spend identified by Brilliant Media and its sources suggests the 100 have circa £254m of marketing expenditure at their disposal.
 
In reality, the figure is likely to be twice as much or even more as many of the brands handled out of the region involve significant levels of below the line, digital and other media expenditure not picked up by the auditing bodies. This top line figure of £500m+ keeps thousands gainfully employed and is substantial enough to ensure that several centres of marketing excellence can be found across the region.

And finally, in addition to noting how many of the entrants are women, it is also pleasing to note that the majority of the entrants have national responsibilities and in many cases, international responsibilities.

Long may their marketing nous flourish!

All the full details on those listed in the How-Do Top 100 Marketers 2009 can be found on the How-Do.co.uk website.

What, if any, glaring omissions are there from this year's list? Who do you think is an up-and-coming name in the North West marketing world who may feature in a future list?


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