It's been a turbulent last 12 months to say the least, and as marketing is never a discipline to stand still, there have, not unexpectedly, been many changes within the North West's company's marketing functions during the year.
Since How-Do published their Top 100 Marketers for 2009, many on the list have moved on from their roles, and there are many new names who have emerged on this year's list as ones to watch. With the nature of marketing and ambitious marketers themselves, some of those on this year's shortlist have already announced they are to leave their posts, including the man claiming the No.1 spot (and one shortlistee seems to have not even been named in the final list)
Top 100 Marketers 2010 - numbers 1 to 201. Patrick Allen, Executive Director of Marketing, Co-operative Group
2. Richard Hayes, Marketing Director, Warburtons
3. Mark Critchley, Head of Group Marketing, SSL
4. Kevin Brennan, UK Marketing Director, Kellogg's
5. Andrew Pumphrey, Marketing and Content Director, LateRooms.com
6. Breffni Walsh, Marketing Director, Pets at Home
7. David Osborne, Director of Marketing, Moneysupermarket.com
8. Neil Brownbill, Marketing Director, Princes Foods
9. John Hinchcliffe, Marketing Director, N Brown Group
10. Julia Phipps, Group Marketing Director, UK CarGroup
11. Amanda Newman, Head of Marketing, M & S Money
12. Ruth Connor, Sales & Marketing Director, Gold Medal Travel Plc
13. Lee Pinnington, Marketing Controller, Matalan
14. Russell Braterman, Marketing Director, Phones4U.
15. Richard Bird, Brand Director, Focus (DIY)
16. Emily Frazer, International Marketing Manager, Bench
17. Phil Jones, UK Head of Sales and Marketing, Brother
18. Nick Canning, Marketing Director, Iceland
19. Stephen Rawlinson, Head of Marketing, Enterprise plc
20. Bill Doherty, Marketing Director, Hill Dickinson
The remaining shorlist in alphabetical order:
- Jennifer Atkinson, Chief Operating Officer, ITC Classics, Chester
- Morwenna Angove, Sales and Marketing Director, Alton Towers
- Richard Arnold, Commercial Director, MUFC
- Ian Ayre, Commercial Director, Liverpool FC
- Neil Baker, head of e-Gaming & Marketing at totesport
- Michelle Begley, Head of Marketing, TJ Hughes
- Julia Berkin, Marketing Communications Manager, Pilkington Building Products
- (Sir) Edwin Booth, Chairman, Booths
- Sally Booth, Sales and Marketing Director, Seasons in Style
- Michael Bourne, Group Marketing Director, National Tyres and Autocare.
- Nick Bowyer, Marketing Director, Swinton Insurance
- Eddie Bredenhann, Marketing Manager, Pochins plc. Cheshire
- Simon Brooksbank, Director of Marketing, Honeywell Consumer Products Group
- Trevor Cairns, Chief Marketing Officer, Umbro
- Melanie Cheung-Turner, Marketing Director, Johnsons the Cleaners
- Audrey Clark, Head of Marketing, Cannon Hygiene
- Richard Clark, Marketing Controller, Halewood International
- Matthew Cody, Head of Marketing, NES
- Mark Collier, Group Marketing Director, Homeform Group
- Sarah Cottrell, Marketing Director, Trinity Mirror North West and North Wales
- Dave Crocker, Head of Marketing, First Transpennine Express
- Tim Dewey, Marketing Director, G & J Greenall
- Helen Dickinson, Group Marketing Manager, GMG Radio
- Rebecca Donohue, Head of Marketing, Carole Nash
- Roger Fairhurst, Head of Multi-Channel Marketing, Beaverbrooks
- David Findlay, Director of Marketing and Communications, Isle of Man Steam Packet Co.
- David Fish, Marketing Manager, Crown Decorating Centres
- Karen Gee, General Manager, Journeys of Distinction
- Neil Gibson, Head of Marketing, Vimto Soft Drinks
- Terry Gilbert, Director of Marketing, Amec Nuclear
- Peter Gordon, Group Marketing Director, Lookers plc
- Catherine Gort, Head of Marketing, Bauer Radio's Big City Network
- Paul Harris, Marketing Director, UKFast
- Kate Harrison, Marketing Director, Bruntwood
- Jo Hawkins, Head of Marketing and Brand, Regatta
- Michelle Helme, Head of Online Marketing, dabs.com
- Liz Hickson, Marketing Director, Crown Paints
- Winston Higham, Managing Director, DW Sports Fitness
- Donna Hill, Marketing Manager, Gola
- Andy Hoe, Head of Marketing, Russell Jones & Walker
- Maria Inkila, Business Development Manager, Huppe
- Emma James, Marketing Manager, Morris Homes
- Tim Jeans, Managing Director, Monarch Airlines
- Amanda Jones, Marketing Director, Silentnight Group
- Lindsay Jones, Senior Marketing Manager, McBride
- Richard Jones, Marketing Manager, Mornflakes Oats
- Sarah Keedy, Marketing Director, 2ergo
- Alan Kemp, Head of Brand Marketing, Graham & Brown
- Shelley Kemp, Head of Marketing, Speedy Hire
- Richard Lee, Head of European sales and marketing, Styropack
- Steve MacDonald, Marketing Director, Hoover Candy
- Laurence Marlor, Sales and Marketing Director, TravelJigsaw
- Stuart McCullough, International Sales and Marketing director, Bentley Motors
- Jan McKee, Marketing Director, Frozen at Dr. Oetker UK
- Nathan Milnes, Head of Marketing, NCC plc
- Paul Moogan, Marketing Director, Morson
- Carl Morris, Sales and Marketing Director, Inventive Leisure
- Emily Morris, Marketing Director, Rathbone Brothers plc
- Robert Owen, Head of Marketing and PR, Blackpool Pleasure Beach
- Robin Parry, Deputy Managing Director, HolidayBreak plc
- Mark Pearson, Head of Media and Sponsorship, BetFred
- David Pullan, Brand and Marketing Officer, Manchester City FC
- Chris Plumb, Online Marketing Manager, Plumbs
- Julian Rayner, Marketing Director, Lakeland
- Greg Reed, Chief Marketing Officer, MBNA / Bank of America Europe Card Services
- Shaun Rhodes, Head of Marketing, McArthur Glen
- Andrew Saunders, Head of Product Management and Marketing, Zen Internet
- Alison Scott, Commercial Director, Elegant Resorts
- Jon Sheehy, Marketing Director, Littlewoods Football Pools
- Ian Tench, Marketing Director, Tetrosyl
- Chris Thompson, Marketing Director, PZ Cussons
- Adrian Troy, Head of Marketing AG Barr
- Jonathan Wall, eCommerce and Product Management Director, Shop Direct Group
- Matt Walmsley, Commercial Manager, BOC
- Stephen White, Group Marketing Director, JD Sports
- David Whitlow, Marketing Director, Ellis Brigham Mountain Sports
- Simon Williams, Marketing Manager, Bensons for Beds
- Simon Williams, Head of Commercial and Marketing, Blackburn Rovers
- Chris Wilson, Marketing and Communications Manager, BASF UK
All the full details on those listed in the How-Do Top 100 Marketers 2010 can be found on the How-Do.co.uk website, along with information on the judges and their selection criteria.
Is there anyone you think should have been included in this year's shortlist who hasn't been? Maybe they, or you, were the missing 1 that would complete this list and make the complete 100!
Let us know what you think.