I want to be famous! How to promote your music online


Music marketing is a rapidly evolving challenge in a saturated industry; so how can you successfully promote your music online?

The current musical landscape is very different to how it looked fifteen years ago. Think back to the late 90s; to make it as a band, you had to rely on traditional methods of mass media. You had to get the attention of music journalists, radio play and critically, a performance on Top of The Pops. But nowadays, in what ways is it possible for anybody to quickly and easily promote your music and reach a global audience?

Whilst being in a start-up band myself, this is something I’ve researched and will pursue over the next few weeks. Hopefully, this blog will provide a humble guide for other new aspiring Bands or Artists to showcase and promote their music and go global… potentially.

Web

A Band/Artist website can be a great way of communicating the image, identity and sound of the band. But it’s not necessary to hire a team of developers and fill it with bells, whistles and widgets; you can easily create something fun and unique using ready-made templates or a free framework such as Wordpress.

The key here is to update the site regularly. You can increase the loyalty of your fans by informing them of upcoming gigs and recent news, including an interesting bio and offering access to downloads. Keeping an up-to-date website is also a great way of providing a patrolling promoter or industry representative with important contact details and music samples.

There are also sophisticated ways of increasing the visibility of your website on search engines by thinking carefully about SEO (Search Engine Optimisation). By including frequently used keywords, updating your site regularly with audiovisual content and cross-linking your pages with other sites, you can attract more traffic to your page and potentially new fans!

Social Networks

Social networking sites such as MySpace and Facebook provide an essential one-stop band advert. You can use these simple digital tools to present photos, songs, videos, info and calendars.

The relevance of this social networking cannot be underestimated; a whole plethora of world-famous bands once had their start on these sites. In 2004, the supporters of a small Sheffield band, called the Arctic Monkeys, launched a page on Myspace which quickly generated a major underground following. The efforts of their Myspace fans quickly brought the Arctic Monkeys to the attention of record labels and propelled them into global stardom with the fastest selling album in UK history.



Think outside the box: You could host a competition to increase your Facebook likes or Twitter followers by offering exclusive prizes. It’s often simple ideas that win. Humour is always a winner and people love freebies, so be clever and use your resources.

Youtube

Youtube is used by millions of people every day and has become the best and easiest way of distributing amateur, as well as commercial, content online. Videos are easily searchable, inter-linked with other relevant content and supplemented by user comments.

The significance of Youtube is clear from the huge amount of overnight phenomena and trends that began on the site. In the space of a week, the unknown South Korean singer, PSY, went from total obscurity to a chart-topping pop sensation thanks to ‘Gangnam Style,’ the dance craze he first broadcast on Youtube.

To get the best results from Youtube, create and customise your own unique channel, get uploading all of your videos (thinking carefully about your titles and tagging) and finally, start networking with fellow users to gain views and subscribers.


Conclusion

This guide may not provide you with all the answers to becoming a global success or video sensation, but hopefully it has highlighted some of the huge numbers of ways to expose your music on the web. The Internet and its enormous potential for self-promotion has broken down the traditional patterns of music marketing. All that’s left is for the music industry to adjust to these dramatic changes….But we’ll save that debate for another time!

Written by Tom Giles



Comments...

  • Pretty sure this is how I promoted my music, it's all a bit hazy... but certainly good advice. All the best man.
    26/04/2013 by Mr O Osbourne
  • Pretty sure this is how I promoted my music, it's all a bit hazy... but certainly good advice. All the best man.
    26/04/2013 by Mr O Osbourne
  • Me and Terry Wogan practically invented IndieGoGo at the 1996 Eurovision Song Contest. It's a great way for up & coming bands to raise funds. I think the internet's going to be pretty big. Gina x
    26/04/2013 by Gina G
  • Don't forget the tutorials section of Youtube, I don't know what I would have done without them.
    26/04/2013 by Eric Clapton
  • KNOW WHAT I'M SAYIN TOMMY?!
    26/04/2013 by MC RIDE
  • Thanks for sending me a link to this blog Alvin Stardust, sure is interesting!! Good work Tommy.
    26/04/2013 by David Bowie
  • Wish these kind of things were around when I was getting started. Would have been a big help in getting the word out about my working men's club gigs. I remember Elvis once saying to me, at a pool party in LA, 'Tom, you've come a long way from the Welsh valleys, but imagine if there was some mass communications platform other than TV and radio'. That man was a legend.
    26/04/2013 by Tom Jones
  • Have you considered a few other alternatives to MySpace and YouTube? You should check out BandCamp, SoundCloud and Tumblr, to name a few, much more fan friendly and accessible for bands and fans alike. Looking forward to the tunes!
    26/04/2013 by Craig David
  • I was recently speaking to Bon Jovi and he told me about pledgemusic, a website where artists can raise money to record an album and in return the backers get a copy of the album and extra goodies. Groovy Right!?
    26/04/2013 by (The Artist Formally Know as) Prince
  • Hi dude You got to try everything man, but nothing replaces good honest American Hard Work and most importantly Belief!!! Never lose that Tommy boy. Dont let the man drag you down and next time we are in the UK hit us up!
    26/04/2013 by David Coverdale from WhiteSnake Fame
  • G'day guys, don't forget that Twitter now has it's own music sharing service. https://music.twitter.com/ It's a great place for up and coming artists (who aren't lucky enough to land a lead role in a movie musical) to get their material heard. Have you considered calling your band Xanadu?
    26/04/2013 by Olivia Newton John
  • It's not all good, there are some really negative non-beliebers out there, just spreading bad vibes.
    26/04/2013 by Justin Bieber
  • It's not all good, there are some really negative non-beliebers out there, just spreading bad vibes.
    26/04/2013 by Justin Bieber
  • Thanks for sending me a link to this blog Alvin Stardust, sure is interesting!! Good work Tommy.
    26/04/2013 by David Bowie
  • Wish these kind of things were around when I was getting started. Would have been a big help in getting the word out about my working men's club gigs. I remember Elvis once saying to me, at a pool party in LA, 'Tom, you've come a long way from the Welsh valleys, but imagine if there was some mass communications platform other than TV and radio'. That man was a legend.
    26/04/2013 by Tom Jones
  • Have you considered a few other alternatives to MySpace and YouTube? You should check out BandCamp, SoundCloud and Tumblr, to name a few, much more fan friendly and accessible for bands and fans alike. Looking forward to the tunes!
    26/04/2013 by Craig David
  • I was recently speaking to Bon Jovi and he told me about pledgemusic, a website where artists can raise money to record an album and in return the backers get a copy of the album and extra goodies. Groovy Right!?
    26/04/2013 by (The Artist Formally Know as) Prince
  • Hi dude You got to try everything man, but nothing replaces good honest American Hard Work and most importantly Belief!!! Never lose that Tommy boy. Dont let the man drag you down and next time we are in the UK hit us up!
    26/04/2013 by David Coverdale from WhiteSnake Fame
  • G'day guys, don't forget that Twitter now has it's own music sharing service. https://music.twitter.com/ It's a great place for up and coming artists (who aren't lucky enough to land a lead role in a movie musical) to get their material heard. Have you considered calling your band Xanadu?
    26/04/2013 by Olivia Newton John
  • Pretty sure this is how I promoted my music, it's all a bit hazy... but certainly good advice. All the best man.
    26/04/2013 by Mr O Osbourne
  • Pretty sure this is how I promoted my music, it's all a bit hazy... but certainly good advice. All the best man.
    26/04/2013 by Mr O Osbourne
  • Me and Terry Wogan practically invented IndieGoGo at the 1996 Eurovision Song Contest. It's a great way for up & coming bands to raise funds. I think the internet's going to be pretty big. Gina x
    26/04/2013 by Gina G
  • Just remember when you're finding promoting yourself hard that you gotta get through this and although you may bruise easily and you don't know what the future brings, as long as the words are you own, from your heart flow, you'll make it through.
    26/04/2013 by Danny and Tasha Bedingfield
  • Just remember when you're finding promoting yourself hard that you gotta get through this and although you may bruise easily and you don't know what the future brings, as long as the words are you own, from your heart flow, you'll make it through.
    26/04/2013 by Danny and Tasha Bedingfield
  • The radio was always good to me, especially in South Africa. Things picked up after i left Garfunkl. What a pleb.
    26/04/2013 by Paul Simon
  • The radio was always good to me, especially in South Africa. Things picked up after i left Garfunkl. What a pleb.
    26/04/2013 by Paul Simon
  • Just tell all those bullies to STEP OOFFFFFFFF if they ain't diggin' your tunes!
    26/04/2013 by Jack Black
  • Just tell all those bullies to STEP OOFFFFFFFF if they ain't diggin' your tunes!
    26/04/2013 by Jack Black
  • Be careful what you wish for, remember celebrity damages private life.
    26/04/2013 by Sir Tim Berners-Lee
  • Don't forget the tutorials section of Youtube, I don't know what I would have done without them.
    26/04/2013 by Eric Clapton
  • KNOW WHAT I'M SAYIN TOMMY?!
    26/04/2013 by MC RIDE
  • It's not all good, there are some really negative non-beliebers out there, just spreading bad vibes.
    26/04/2013 by Justin Bieber
  • It's not all good, there are some really negative non-beliebers out there, just spreading bad vibes.
    26/04/2013 by Justin Bieber
  • Just remember when you're finding promoting yourself hard that you gotta get through this and although you may bruise easily and you don't know what the future brings, as long as the words are you own, from your heart flow, you'll make it through.
    26/04/2013 by Danny and Tasha Bedingfield
  • Just remember when you're finding promoting yourself hard that you gotta get through this and although you may bruise easily and you don't know what the future brings, as long as the words are you own, from your heart flow, you'll make it through.
    26/04/2013 by Danny and Tasha Bedingfield
  • The radio was always good to me, especially in South Africa. Things picked up after i left Garfunkl. What a pleb.
    26/04/2013 by Paul Simon
  • The radio was always good to me, especially in South Africa. Things picked up after i left Garfunkl. What a pleb.
    26/04/2013 by Paul Simon
  • Just tell all those bullies to STEP OOFFFFFFFF if they ain't diggin' your tunes!
    26/04/2013 by Jack Black
  • Just tell all those bullies to STEP OOFFFFFFFF if they ain't diggin' your tunes!
    26/04/2013 by Jack Black
  • Be careful what you wish for, remember celebrity damages private life.
    26/04/2013 by Sir Tim Berners-Lee

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