'Marketer' or 'Marketeer'? We finally have the answer!


…well, sort of. I've been working with marketing professionals a long time now, and no-one ever seems too sure which is the correct term. A couple of recent Twitter posts on the topic prompted me to try and get to the bottom of it.



A quick consultation with Oxford Dictionaries tells us that a Marketeer is "A person who sells goods or services in a market"



Oxford Dictionaries also tells us that the term 'marketer' is a derivative of market without its own definition.


So, that should be the end of it. Marketeer it is.

But it's not.

I decided to ask the local marketing community in and around the North West of England what they called themselves, and I received a variety of responses and opinions from a range of marketing professionals, including: 

    " I went with 'Marketeer'. Sounds a bit more active and less like 'door to door'. Also reminds me of 'Musketeer' which isn't a bad thing. "
    -
Marco, Marketing Manager

    " Marketeer rhymes with racketeer, and possibly creates the wrong mental associations... "
    -
Jeff, Online Marketing Assistant

    " Definitely Marketer for me. Though any over the use of 'Guru' "
    -
Stephen, Marketing Manager

    " Marketer! It sounds more professional.... we are not Chartered Marketeers! Although, I do like the creative play on words. "
    -
Louise, CIM Programme Director & Marketing Lecturer

    " Definitely Marketer...Marketeer sounds more like someone who should go to work with an Epee and flouncy hat! "
    -
Michele, Marketing Manager

    " Certainly marketeer, although I am concerned by its close visual similarity to meerkat. "
    - Richard, Head of Marketing

    " I'm shocked, surprised and appalled, and can only assume that some of you must work in marketeering not marketing "
    - René, Agency Business Development Director

Of the votes we received, over 78% said 'marketer' was their prefered title. 

There were lots of references made to being seen as a musketeer type figure in their preference for, or against marketeer.

A quick search on Linkedin gave me over 20,500 people making reference to marketer, with just over 3,700 mentioning marketeer on their profile. That's an even more emphatic 85:15 split in favour of marketer.

So, I guess that makes Marketer the winner.


Do you agree, or do you have a totally different opinion?


Or maybe you're with Deborah, Marketing & Communications Executive:

    " Not sure I have an opinion (or care!) either way. I do sometimes think the problem with marketers / marketeers is a tendency to overthink the insignificant. You can call me whatever tickles your fancy. "

Even more succinctly put by Bev, Head of Marketing:

    " I'm not too bothered about what I am called, more what I deliver and how I am perceived.... "




Comments...

  • It's a UK thing. I've never heard anybody in the US or Australia use the word Marketeer.
    11/06/2015 by Patrick
  • Great blog, and unanimous decision! Now, let's not get started on Designer / Creative / Ideas-Person...
    06/03/2014 by Daisy
  • Great blog, and unanimous decision! Now, let's not get started on Designer / Creative / Ideas-Person...
    06/03/2014 by Daisy
  • Classic thread! Make no mistake about it, "marketeer" is not a real thing.
    15/05/2014 by George
  • Classic thread! Make no mistake about it, "marketeer" is not a real thing.
    15/05/2014 by George
  • Marketer - it's simpler to say and to write. Good marketing communicates ideas simply. So should the name.
    21/10/2014 by Ben
  • Marketer - it's simpler to say and to write. Good marketing communicates ideas simply. So should the name.
    21/10/2014 by Ben
  • I guess it would be better if we use the dictionary correct term and reinforce its implementation on everyone. It's a little bit frustrating to have opinions here. In marketing, the use of words is a crucial evidence of professionalism; if some people (especially those who don't work in marketing industry, but use our services) think that marketer is the correct word and then see on your profile the term "marketeer", they might think that this is a typo or even worst, a vocabulary mistake.
    23/07/2014 by Danny
  • I guess it would be better if we use the dictionary correct term and reinforce its implementation on everyone. It's a little bit frustrating to have opinions here. In marketing, the use of words is a crucial evidence of professionalism; if some people (especially those who don't work in marketing industry, but use our services) think that marketer is the correct word and then see on your profile the term "marketeer", they might think that this is a typo or even worst, a vocabulary mistake.
    23/07/2014 by Danny
  • I can't decide! I'm currently a 'marketer' but know for certain I've previously been a 'marketeer'. To avoid any further uncertainty I may plump for 'senior marketing professional' ...'branding expert'... ' creative genius and all round good egg'. Or maybe not and I'll pour a large glass of wine instead!
    21/05/2015 by Jo
  • It has to be 'marketeer' - sounds more professional. Marketer sounds like a person who calculates marketing results, rather than a marketeer who sounds more passionate about what they are selling. I'd rather buy from someone who passionately believes in their product or services, rather than a money results counter.
    29/05/2015 by Trevor Mealham INEAmls idx
  • Marketer for me. We don't see many bus driveers or farmeers.
    10/03/2014 by Kieron Mayers
  • Marketer for me. We don't see many bus driveers or farmeers.
    10/03/2014 by Kieron Mayers
  • Sometimes I volunteer to drink beer, not ber. I'm a marketeer, not a marketer. 'Marketer' is plain, dull, down-to earth. I believe marketers (from 'telemarketers' to CMOs) are simple people, not too bright. They set KPIs, generate leads, calculate conversion or churn rates, and so on, and in the evening they drink ber with their pers. Merketeers, as the French suffix suggests, are more like marketing artists. :)
    05/11/2014 by PaulM
  • Marketer for me. We don't see many bus driveers or farmeers.
    10/03/2014 by Kieron Mayers
  • Marketer for me. We don't see many bus driveers or farmeers.
    10/03/2014 by Kieron Mayers
  • Great blog, and unanimous decision! Now, let's not get started on Designer / Creative / Ideas-Person...
    06/03/2014 by Daisy
  • Great blog, and unanimous decision! Now, let's not get started on Designer / Creative / Ideas-Person...
    06/03/2014 by Daisy
  • Classic thread! Make no mistake about it, "marketeer" is not a real thing.
    15/05/2014 by George
  • Classic thread! Make no mistake about it, "marketeer" is not a real thing.
    15/05/2014 by George
  • Marketer - it's simpler to say and to write. Good marketing communicates ideas simply. So should the name.
    21/10/2014 by Ben
  • Marketer - it's simpler to say and to write. Good marketing communicates ideas simply. So should the name.
    21/10/2014 by Ben
  • I guess it would be better if we use the dictionary correct term and reinforce its implementation on everyone. It's a little bit frustrating to have opinions here. In marketing, the use of words is a crucial evidence of professionalism; if some people (especially those who don't work in marketing industry, but use our services) think that marketer is the correct word and then see on your profile the term "marketeer", they might think that this is a typo or even worst, a vocabulary mistake.
    23/07/2014 by Danny
  • I guess it would be better if we use the dictionary correct term and reinforce its implementation on everyone. It's a little bit frustrating to have opinions here. In marketing, the use of words is a crucial evidence of professionalism; if some people (especially those who don't work in marketing industry, but use our services) think that marketer is the correct word and then see on your profile the term "marketeer", they might think that this is a typo or even worst, a vocabulary mistake.
    23/07/2014 by Danny
  • Do you know what unanimous means?
    01/11/2016 by kaz

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