Mobile Web Markeitng and the Iphone


Mobile Web is on most peoples lips but these stats recently published in Digital Ministry by Gloria Tiphereth make really interesting reading.

Mobile Web

AdMob metrics from April 2009 gives us the perspective of how much iPhone punches above its weight. AdMob report shows iPhone OS had 8% of smartphone market share globally, but generated 43% of mobile web requests and 65% of HTML usage. That's 8% of iPhones generating 65% of mobile web traffic. Nielsen says 88% of iPhone users in the US are regular users of the web (making them 4x as likely as the typical subscriber)
Mobile advertising

Ogilvy blogs reported that iPhone users are 23% more likely to respond to mobile advertising. Looking at the stats for mobile web traffic, it makes sense given the amount of mobile web traffic generated from iPhone OS. Its a pretty compelling story of how iPhone OS feeds users and content to major social media and social networking sites, and helps keep users connected, anywhere 3G access is available.

from the same article on Iphone and Social Media

So how does iPhone shape social media?

Let's look at popular iPhone apps and stats on content generation.

Twitter

Back in May 2008, I felt Twitter combined with GPS was going to explode on iPhone. It was scarily accurate, and my Twitter use increased thousandfold after getting iPhone Twitter apps and enjoying the experience of social on the go. It seems I'm not the only one posting mobile status updates, looking at Mashable and TechCrunch lists of the most popular Twitter apps: Mashable has Tweetie, Twitteriffic and Twitterfon (all iPhone Twitter clients) in the top 10 TechCrunch has Tweetie as number 5 and Twitterfon as number 13 in the top 21

Facebook

The iPhone Facebook app was the number one free app downloaded in 2008 on the iTunes store. There are currently more than 8.6 million active monthly users of the iPhone Facebook application worldwide. That's quite a lot of mobile status updating, sure its not huge compared to the hundreds of millions of Facbook users, but my guess is the Facebook iPhone app users are probably an actively updating bunch.

Flickr

Flickr has a mobile version of its site that looks great on iphone. But the most compelling story is in content creation. Just look at this chart of the most popular cameraphones by Flickr members. What's even more significant, out of all the cameras on Flickr, the iPhone is the second most popular after a"real" digital SLR cameras Canon EOS Digital Rebel XTi. It's outstripped 3 other popular digital SLRs since its launch. Read: pro-sumer digital SLR photographers and iPhone users are the most prolific sharers on Flickr. iPhone the most popular to take Flickr photos[/caption]

YouTube

It's really hard to find usage stats on iPhone YouTube access, probably because its built into the iPhone OS. From early 2008, the figures were iPhone users were 30 times more likely to access YouTube compared to regular mobile web users. From 2009, it jumps to 37% of iPhone users watched online video, but the rest of mobile world has caught up, (iPhone users 6x more likely to watch video compared to regular mobile users) My next prediction is going to be the explosion of YouTube videos being filmed edited and uploaded from new iPhone 3G S

MySpace

The MySpace iPhone app is number 5 of the social networking free apps on the Australian iTunes store. No readily available data on how many active users are accessing from the iPhone, but given its download popularity, it would be high.





Comments...

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • Motion North Showcase 18 with Cubic Motion

    Motion North Showcases are a chance to see speakers from the world of VFX, Motion, and Film ...

    16/09/2015 | Manchester - 2022NQ

    Motion North Showcases are a chance to see speakers from the world of VFX, Motion, and Film talk about and showcase what they do.

  • XConf 2015

    A one-day conference showcasing the latest thinking from ThoughtWorks and guests on a broad ...

    25/09/2015 | Manchester - The Studio

    A one-day conference showcasing the latest thinking from ThoughtWorks and guests on a broad range of technology topics.

  • TwitFaced 12 - American Pie

    The event for Mancunian allsorts, adopted or otherwise, to take the tweet to a meet.

    02/10/2015 | Manchester - Pie and Ale

    The event for Mancunian allsorts, adopted or otherwise, to take the tweet to a meet.

  • Fresh PR Awards 2015

    Fresh is an independent organisation that strives to showcase great creativity and innovation ...

    08/10/2015 | Manchester - Mecure Piccadilly Hotel

    Fresh is an independent organisation that strives to showcase great creativity and innovation in the Creative, Media, Digital and Public Relations industries.

look at all events Go to our calendarlink

Things we tweet about

  • orchard_laura - 1 minute ago

    RT @Orchard_Charley: Excited to try @CosyManchester tonight with @Orchard_Helen @Orchard_Lucy @Orchard_Laura #welovefood

  • orchardjobs - 1 minute ago

    Account Manager in #Stockport, up to £28k. - @Orchard_Chris #agencyjobs https://t.co/JcOQxvKcc6

  • orchardtweets - 1 hour ago

    Want to be first to hear about our very latest opportunities? Follow @orchardjobs to hear about our freshest jobs. http://t.co/5T4VDwSIsn

  • orchard_chris - 3 hours ago

    That Friday feeling #Krka #Croatia http://t.co/vkzYnf5yBP

  • orchard_helen - 18 hours ago

    @NickToye send them my way - get them to email me :)

  • orchard_luke - 1 day ago

    Please RT:) Looking for a #GraphicDesigner for a 2 week booking starting 07/09/15 for a well known Leeds agency. Get in touch!

  • orchard_rick - 1 day ago

    @KingScooty I bought it too thinking that most things would be in the cloud so it wouldn't matter. I am an idiot.

  • orchard_mike - 2 days ago

    @groovegenerator oh hello!

  • orchard_andy - 8 days ago

    RT @Orchard_Laura: Any #Freelance #FrontEndDevelopers with experience of Adobe Edge please get in touch ASAP, 2wk project in Manchester. Pl…

  • orchard_daniel - 17 days ago

    RT @Orchard_Laura: Looking for a conceptual and quirky #copywriter to work on an exciting project starting tomorrow for around 2 weeks - pl…

  • orchard_tommy - 22 days ago

    RT @insidernwest: Manchester voted most liveable city in the North http://t.co/zdMBWUaa1q #Manchester http://t.co/2Zw5cBJnw6

  • orchard_april - 28 days ago

    RT @Orchardtweets: Are you a Social Media Exec who'd like to take control of this Twitter account? Let's hear from you: http://t.co/Zw3PkP…