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The next NUX Manchester event is Monday 1st August at our home in the office of Rentalcars.com, ...
The next NUX Manchester event is Monday 1st August at our home in the office of Rentalcars.com, at 35 Fountain Street, just behind Primark in Manchester City Centre.
This time Kev Murray & David Draper from Valtech will demonstrate the Lean UX technique of "Assumption Mapping" with a workshop session that will have you taking a new product idea and exploring it from the perspective of identifying and prioritising assumptions.
Lean UX introduced a technique called Assumption Mapping as an approach to identifying areas of uncertainty and hence drive prototyping. We’ve found that this method can be tailored to provide a framework that brings together stakeholders from all disciplines.
In development of a new product or service, this approach can reduce costly mistakes by enabling prioritisation of a range of activities from data analysis and technical exploration through to user research and prototyping.
In this workshop session you will take a new product idea and explore it from the perspective of identifying and prioritising assumptions. We will also share some examples of where this has driven rapid delivery of MVPs as well as supporting avoidance of costly mistakes.
Please note that this event will be an interactive workshop.
About Kev Murray and David Draper
Kev Murray is a Delivery Director at Valtech with over 20 years experience in the industry. Especially passionate about Agile in the Public Sector, Kev manages and oversees the successful digital transformation of GDS exemplars for the Department of Work and Pensions, including the phenomenally successful Carer’s Allowance digital service. He is also highly regarded as an expert on the subject of Agile in the Public Sector. Kev has helped in shaping Valtech’s approaches to integrating our proven software engineering and agile delivery capabilities with increasing user centricity, user informed development and creative practices.
David Draper started his Agile Journey with Agile North in 2003. Since then he’s worked as developer, manager and agile coach for organisations as diverse as New York Stock Exchange, Thales Underwater Systems and numerous departments of Her Majesties Government. As Head of Professional Services at Valtech, David is responsible for working with our teams to support development of tools and approaches that enable us to deliver better outcomes for our customers. David is particularly focused creating projects that are outcome focused and hence able to make choices leading to earlier delivery of benefits.
Tickets will be released on Monday 25th July at 10am ? Set your reminders for just before 10am Monday 25th July to avoid disappointment.
Come and join us for early morning networking in Cloud 23 overlooking the City of Manchester.
Our guest speaker for August will be Richard Lawrence, the former Operations Officer officer of Task Force Helmand in Afghanistan. He is now the Operations Officer of CounterStrike, a company that helps business increase turnover and improve the performance of teams and key individuals.
Richard will speak to us on "Combat Lessons for Business". As the intensity of modern combat operations teaches us hard-won lessons about how to succeed in rapidly changing situations, the principles of how to deal with crisis in warfare also hold for the modern business environment. Understanding these principles gives the business leader an edge in challenging times.
Make sure you down't miss this thought provoking opportunity!
There will be the usual great opportunities to network, plus the chance for ten companies to give a 60-second pitch on the day.
This event is kindly sponsored by TotalJobs.
Members can attend the event free of charge (one place) with additional places available at £10 plus VAT. Non-members are also welcome to attend for £15.00 plus VAT. *Please note that an administration fee of £10pp will be charged in the event of non attendance.
Registration & Breakfast: 7:30am
Start of meeting: 8am
Close of meeting: 9:30am
WHO IS THIS SUITABLE FOR?
Any businesses - come along and see what Chamber networking can do for your business.
Standard: £15.00 + VAT
Informative talk about the current state and ongoing community of UX.
Michael Crooper (Founder & MD at Contrado Digital Ltd) will talk about the UX of building and developing www.tendojobs.com
Michael will also discuss how UX improvements increased the onboarding process and engagement levels.
This jargon free Ad-words course shows you how to create successful search campaigns.
Google Ad-words are a great way to increase the visibility of your website in Google – and drive targeted traffic and customers to it. The Ad-words market is becoming increasingly competitive and you need to create an effective strategy – otherwise you will be spending your money and not getting enough return.
This jargon free Ad-words course shows you how to create successful search campaigns, explore best practice tools and techniques and learn how you can get the most out of Google Ad-words. This workshop is tailored to suit your individual business, so expect to go away with a Google Adwords implementation plan for your business.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
This workshop covers:
- How Adwords Pay per Click (PPC) works
- Understanding Quality Score, how improving quality can lower your PPC & ROI
- Dynamic Search Ads
- Adwords Retargeting
- Setting appropriate objectives and goals for your Adwords Campaigns
- Set Key Performance Indicators will measure performance
- How to Identify the profitable keyword phrases
- Tools available to for your research
- How to increase click-through rates (CTRs) and lower costs
- How to take advantage of Long Tail Keywords
- How relevant landing pages can boost conversion rates
- Exploring bid strategy & selecting the right bidding strategy for your campaign
- How to integrate your PPC activity in with Google Analytics or other analytics solutions
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