'T-commerce' - Buy David Beckham's clothes straight from your TV
06/01/2014



The American SuperBowl has always been the holy grail of television ad spots, worth 30 seconds of screen time costing an average of $4 million dollars. Converting that air-time into real sales has always been fruitful, but now for the select few in America with a Samsung Smart TV, that conversion just got a lot easier for retailers to map. 

As part of the next SuperBowl on the 2nd February, viewers with a Samsung Smart TV will not only be able to watch the latest H&M advert, starring our own David Beckham, but thanks to a a small pop-up menu they'll also be able to use their remote control to buy the products advertised in just a few clicks.

The new 't-commerce' approach completely bypasses the process of online shopping known as e-commerce, (done on a home computer or mobile) and proves real-time conversions for retailers, - at least for the ones who can afford it. 

I'd love to know your thoughts on this new technology.

Could you decide in 30 seconds if you were ready to make a transaction?

Do you own a Smart TV?

Is it something you'll eventually own?

Let me know in the comments below.



Laura Knowles




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