'T-commerce' - Buy David Beckham's clothes straight from your TV


Leaving computers behind, the new age of eCommerce might happen through your TV.



The American SuperBowl has always been the holy grail of television ad spots, worth 30 seconds of screen time costing an average of $4 million dollars. Converting that air-time into real sales has always been fruitful, but now for the select few in America with a Samsung Smart TV, that conversion just got a lot easier for retailers to map. 

As part of the next SuperBowl on the 2nd February, viewers with a Samsung Smart TV will not only be able to watch the latest H&M advert, starring our own David Beckham, but thanks to a a small pop-up menu they'll also be able to use their remote control to buy the products advertised in just a few clicks.

The new 't-commerce' approach completely bypasses the process of online shopping known as e-commerce, (done on a home computer or mobile) and proves real-time conversions for retailers, - at least for the ones who can afford it. 

I'd love to know your thoughts on this new technology.

Could you decide in 30 seconds if you were ready to make a transaction?

Do you own a Smart TV?

Is it something you'll eventually own?

Let me know in the comments below.



Laura Knowles





Comments...

  • I can't imagine buying anything off the TV that quickly without it getting in the way of the show I'm watching! I'd rather keep buying off the internet.
    06/01/2014 by Adam
  • I can't imagine buying anything off the TV that quickly without it getting in the way of the show I'm watching! I'd rather keep buying off the internet.
    06/01/2014 by Adam
  • If I buy the clothes do they come off?!
    07/01/2014 by katie
  • If I buy the clothes do they come off?!
    07/01/2014 by katie
  • If I buy the clothes do they come off?!
    07/01/2014 by katie
  • If I buy the clothes do they come off?!
    07/01/2014 by katie
  • I can't imagine buying anything off the TV that quickly without it getting in the way of the show I'm watching! I'd rather keep buying off the internet.
    06/01/2014 by Adam
  • I can't imagine buying anything off the TV that quickly without it getting in the way of the show I'm watching! I'd rather keep buying off the internet.
    06/01/2014 by Adam

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • 2015 Visual Media Conference

    The VMC will look at how to target your message and choose the right channel, exploring the ...

    31/03/2015 | The Rose Bowl, Leeds Beckett University

    The VMC will look at how to target your message and choose the right channel, exploring the latest trends in marketing and identifying the areas of marketing spend which are performing best.

  • Agency War Stories: Code Computerlove

    A warts-and-all series of talks about Agency Management, followed by a client panel with questions ...

    31/03/2015 | Manchester | Code Computerlove

    A warts-and-all series of talks about Agency Management, followed by a client panel with questions from the audience.

  • digitaLeeds April 2015

    A 'no pressure' networking event for digital professionals

    02/04/2015 | Leeds | TBC

    A 'no pressure' networking event for digital professionals

  • BLAB #18

    BLAB returns with their first set of talks for 2015 - a night to 'Meet The Makers'.

    07/04/2015 | Manchester - Band On The Wall

    BLAB returns with their first set of talks for 2015 - a night to 'Meet The Makers'.

look at all events Go to our calendarlink

Things we tweet about

  • orchard_mike - 1 minute ago

    @MattWalms @marsh80 @MichaelDiPaola I wish I had an orchardegg for a head this morning! Apologies for pretty much anything I may have said.

  • orchard_chris - 10 hours ago

    Don't blame depression for the Germanwings tragedy...great article. http://t.co/oVbRLP6F8o http://t.co/1zfvkybC9M

  • orchard_helen - 10 hours ago

    RT @ohh_deer: #brandnew notebooks! They're lined too! Available from http://t.co/bI12HyWz2X #illustration http://t.co/kvyHt0Lzuo

  • orchardjobs - 11 hours ago

    Senior Designer in #Manchester, up to £32K. Contact @Orchard_Helen https://t.co/GVcELtcybj #designjobs

  • orchardtweets - 11 hours ago

    @Janecarroll maybe next year?

  • orchard_ross - 16 hours ago

    RT @accessdigital: If anyone is looking for @simonland he's currently engaged...#OrchardEggs http://t.co/ZDQrwVu9g1

  • orchard_andy - 17 hours ago

    @Graphic_Design_ that's a great shot Adz, you've clearly been on the receiving end of far too many compliments of late...

  • orchard_luke - 20 hours ago

    http://t.co/s2sGYE52nM @Orchard_April Your kind of dog I reckon

  • orchard_laura - 21 hours ago

    RT @Orchardtweets: LAST DAY! #Orchardeggs finishes today at 4pm. Play here: https://t.co/G4h2bPGnyN

  • orchard_april - 21 hours ago

    RT @Orchardtweets: LAST DAY! #Orchardeggs finishes today at 4pm. Play here: https://t.co/G4h2bPGnyN

  • orchard_tommy - 21 hours ago

    RT @Orchardtweets: LAST DAY! #Orchardeggs finishes today at 4pm. Play here: https://t.co/G4h2bPGnyN

  • orchard_al - 21 hours ago

    RT @Orchardtweets: LAST DAY! #Orchardeggs finishes today at 4pm. Play here: https://t.co/G4h2bPGnyN

  • orchard_rick - 1 day ago

    @Karen_Lewis @Orchardtweets Congratulations! I shall deliver it to you next week. P.S. Can I have a bit of it? *flutters eyelashes*

  • orchard_daniel - 1 day ago

    Google Spreadsheets: More Useful Than You Thought: http://t.co/hiUN2X1l7A http://t.co/ChOWQblOEN