'T-commerce' - Buy David Beckham's clothes straight from your TV
The American SuperBowl has always been the holy grail of television ad spots, worth 30 seconds of screen time costing an average of $4 million dollars. Converting that air-time into real sales has always been fruitful, but now for the select few in America with a Samsung Smart TV, that conversion just got a lot easier for retailers to map.
As part of the next SuperBowl on the 2nd February, viewers with a Samsung Smart TV will not only be able to watch the latest H&M advert, starring our own David Beckham, but thanks to a a small pop-up menu they'll also be able to use their remote control to buy the products advertised in just a few clicks.
The new 't-commerce' approach completely bypasses the process of online shopping known as e-commerce, (done on a home computer or mobile) and proves real-time conversions for retailers, - at least for the ones who can afford it.
I'd love to know your thoughts on this new technology.
Could you decide in 30 seconds if you were ready to make a transaction?
Do you own a Smart TV?
Is it something you'll eventually own?
Let me know in the comments below.