'T-commerce' - Buy David Beckham's clothes straight from your TV


Leaving computers behind, the new age of eCommerce might happen through your TV.



The American SuperBowl has always been the holy grail of television ad spots, worth 30 seconds of screen time costing an average of $4 million dollars. Converting that air-time into real sales has always been fruitful, but now for the select few in America with a Samsung Smart TV, that conversion just got a lot easier for retailers to map. 

As part of the next SuperBowl on the 2nd February, viewers with a Samsung Smart TV will not only be able to watch the latest H&M advert, starring our own David Beckham, but thanks to a a small pop-up menu they'll also be able to use their remote control to buy the products advertised in just a few clicks.

The new 't-commerce' approach completely bypasses the process of online shopping known as e-commerce, (done on a home computer or mobile) and proves real-time conversions for retailers, - at least for the ones who can afford it. 

I'd love to know your thoughts on this new technology.

Could you decide in 30 seconds if you were ready to make a transaction?

Do you own a Smart TV?

Is it something you'll eventually own?

Let me know in the comments below.



Laura Knowles





Comments...

  • I can't imagine buying anything off the TV that quickly without it getting in the way of the show I'm watching! I'd rather keep buying off the internet.
    06/01/2014 by Adam
  • I can't imagine buying anything off the TV that quickly without it getting in the way of the show I'm watching! I'd rather keep buying off the internet.
    06/01/2014 by Adam
  • If I buy the clothes do they come off?!
    07/01/2014 by katie
  • If I buy the clothes do they come off?!
    07/01/2014 by katie
  • If I buy the clothes do they come off?!
    07/01/2014 by katie
  • If I buy the clothes do they come off?!
    07/01/2014 by katie
  • I can't imagine buying anything off the TV that quickly without it getting in the way of the show I'm watching! I'd rather keep buying off the internet.
    06/01/2014 by Adam
  • I can't imagine buying anything off the TV that quickly without it getting in the way of the show I'm watching! I'd rather keep buying off the internet.
    06/01/2014 by Adam

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • Digi Go-Karting

    A night of Go-Karting for digital professionals in the North

    26/05/2015 | Wigan - Three Sisters Race Circuit

    A night of Go-Karting for digital professionals in the North

  • McrFRED - 26 CodePen Special

    McrFRED is a monthly Manchester based meetup for everything Front End Development.

    28/05/2015 | Manchester - SpacePort X

    McrFRED is a monthly Manchester based meetup for everything Front End Development.

  • NUX Leeds

    Bi-monthly meetings in Manchester and Leeds for anyone interested or in the UX / UI industry.

    28/05/2015 | Leeds | SimpleUsability

    Bi-monthly meetings in Manchester and Leeds for anyone interested or in the UX / UI industry.

  • CPD Workshop: HTML/CSS for Marketers and Comms Professionals

    A highly practical one day workshop provides a thorough introduction to core HTML and CSS ...

    29/05/2015 | Manchester - MMU Business School

    A highly practical one day workshop provides a thorough introduction to core HTML and CSS skills.

look at all events Go to our calendarlink

Things we tweet about

  • orchardjobs - 8 hours ago

    Graphic Illustrator in #Yorkshire, up to £25K. Contact @Orchard_Rich https://t.co/DEAo8CGf2u #illustration

  • orchard_chris - 8 hours ago

    RT @orchard_AJ: Art Director/Senior Designer role. Agency. South Manchester £30k wide variety of clients, B2C, no templates..all about #cre…

  • orchardtweets - 9 hours ago

    RT @Orchard_Rick: Any freelance #UX designers out there? Got a nice little contract a at a digital agency in #Leeds RTs welcome! http://t…

  • orchard_daniel - 12 hours ago

    RT @Orchard_Helen: Please RT: I'm looking for a Head of Design £40-60k, apply here > http://t.co/QxY3fELvZ5 #job #design #manchester #hirin…

  • orchard_ross - 12 hours ago

    RT @Orchard_Helen: Please RT: I'm looking for a Head of Design £40-60k, apply here > http://t.co/QxY3fELvZ5 #job #design #manchester #hirin…

  • orchard_helen - 12 hours ago

    RT @orchard_AJ: Art Director/Senior Designer role. Agency. South Manchester £30k wide variety of clients, B2C, no templates..all about #cre…

  • orchard_al - 15 hours ago

    Pizza pizza pizza #DescribeYourselfIn3Words

  • orchard_rick - 19 hours ago

    @jonathan626537 A cat turd in pastry would be a fantastic way to troll a chubby enemy.

  • orchard_april - 1 day ago

    RT @Orchardtweets: Download today: Orchard's Salary Survey & Career Insight 2015 http://t.co/Xhr7ctb2XL http://t.co/W6dIPSEPxH

  • orchard_luke - 1 day ago

    RT @Orchardtweets: Download today: Orchard's Salary Survey & Career Insight 2015 http://t.co/Xhr7ctb2XL http://t.co/W6dIPSEPxH

  • orchard_laura - 1 day ago

    RT @guardian: Mail Online growth fails to offset print decline http://t.co/L3QjzByb5U

  • orchard_tommy - 2 days ago

    RT @Orchardtweets: Download today: Orchard's Salary Survey & Career Insight 2015 http://t.co/Xhr7ctb2XL http://t.co/W6dIPSEPxH

  • orchard_andy - 2 days ago

    RT @Orchardtweets: Download today: Orchard's Salary Survey & Career Insight 2015 http://t.co/Xhr7ctb2XL http://t.co/W6dIPSEPxH

  • orchard_mike - 2 days ago

    RT @Orchardtweets: Download today: Orchard's Salary Survey & Career Insight 2015 http://t.co/Xhr7ctb2XL http://t.co/W6dIPSEPxH