The American SuperBowl has always been the holy grail of television ad spots, worth 30 seconds of screen time costing an average of $4 million dollars. Converting that air-time into real sales has always been fruitful, but now for the select few in America with a Samsung Smart TV, that conversion just got a lot easier for retailers to map.
As part of the next SuperBowl on the 2nd February, viewers with a Samsung Smart TV will not only be able to watch the latest H&M advert, starring our own David Beckham, but thanks to a a small pop-up menu they'll also be able to use their remote control to buy the products advertised in just a few clicks.
The new 't-commerce' approach completely bypasses the process of online shopping known as e-commerce, (done on a home computer or mobile) and proves real-time conversions for retailers, - at least for the ones who can afford it.
I'd love to know your thoughts on this new technology.
Could you decide in 30 seconds if you were ready to make a transaction?
Do you own a Smart TV?
Is it something you'll eventually own?
Let me know in the comments below.