The Benefits of Creating Original Content

The internet is awash with millions of articles, blogs and links from the latest expert on any given topic. For a consumer of content, or even a content marketer, it can be extremely hard to decipher what is actually useful on the World Wide Web.

Because of this, people can be put off sharing their own original content but you shouldn’t let this scare you, or your business, from posting your own original and unique content online.

We thought it would be good to share some tips, from our team of Freelance Content Specialists, to help make you maximise your ideas and to not be put off sharing your content online.

Attract More People Back To Your Website

If your website isn't getting the traffic you’d like, you're more than likely not generating the desired sales that you want. There’s plenty of ways you can help create more traffic to your website and one of these is by giving away free content to other websites.

By creating two or three well-written articles and getting them featured on some well respected websites within your industry can help you generate tons of traffic back to your website.

Worried about locating websites to feature your content? Start by e-mailing other website owners within your industry asking them if they would be interested in using your article on their site or even in their newsletter, at absolutely no cost.

There are plenty of site owners in need of fresh content, so they'll likely be more than happy to post your articles and it won't be long before those articles begin to start driving traffic back to your site.


If you’re classed as an expert in your field it probably goes without saying that you will know your business inside out and with that, your product better than anybody else.

If you’re creating both original and unique content for your business, it will help you build and enhance both your authority and credibility within your chosen industry.

When your colleagues, clients and potential clients are able to see you that you know your stuff it will breed confidence and trust in your services.

Along with helping to build credibility, the use of original content is a relatively cost effective way to heighten the authority that your brand has within your sector.

Increase Your Search Rankings

Another important benefit of original content is that it can help to improve your search ranking, something that every company craves in the new modern era.

One of the most important steps in improving your site's ranking is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

It’s well known that there are plenty of ways that you can pay your way to the top of the search rank but creating smart and sensible original content on a regular basis is a no-brainer when it comes to a cost-effective way to boost your search ranking.

Remind People Who You Are

Producing unique content about you and your industry can massively help champion your service and is also a great way to give people a taste of the kind of work you can do for them – perfect for potential new clients.

Instead of just claiming you know your stuff, show people that you know. By showing people where your company fits within your chosen industry will help them remember you.

Don’t forget that there is already some fantastic content out there and don’t be afraid to read and follow groups or websites that you respect and maybe even compete with. By getting a feel for who it is that is creating great content, can help you join the conversation and then engage with your industry.

These are just four ways that your expertly crafted content can help have a positive impact for your business and if you look to put just some of them into practice you’ll see the desired results soon enough.


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