This is FML LIVE, Helping to bridge the gap between the student and the professional world.
10/03/2011

"The idea of “FML” is a humorous take on how, at times, the creative process can be frustrating and full of mistakes but at the same time it is all a valuable experience to go through in order to achieve good design. The main message we want to promote is that everyone in the design industry has bad days and things can and do go wrong. We want this to be a positive thing and just something that is part of the creative process so people start to learn from and appreciate these moments along with our work."



The students running the event and showcasing their work were all 2nd years from the Univerity of Salford, Design Futures course. As one of our consultants Oli Taylor graduated from a course running along side Design Futures last year, it was especially interesting for him. It was great to see how the current students are approaching the projects he was tackling not too long ago.

Rather than focusing on any specific area of design, the futures students look at the process, practice and theory behind design and then explore how these can be channeled through a range of different media to execute a brief. This was expressed by a range of different projects displayed around the room.

There were also two guest speakers on the night, the first of which was Christian from The Retail Guru who explained the basic principles of setting up your own business. The second was Al Woods, Creative Director at Pixel8 who shared his experiences of forging his way in the creative industry.

Following this, four of the students, Becky Shelley-Hitchen, William Poo, Steven Ball and Felicity Marshall then presented a piece of work each and explained their reasoning behind what they had created and how they felt it had gone. Each explained the original brief and what their course tutors had said about the work, in search of feedback from others working in the industry.

I think FML is a great idea for students to get a fresh opinion on their work and in particular from professionals currently working within the industry. I also think that the students who stood up and spoke about their work were incredibly brave as it's nerve-racking enough when presenting to the other students on your course.

http://www.thisisfmllive.co.uk/


Fran Holden



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