Times Are A Changing In The Digital Dimension


With the new ASA guidelines for online marketing coming into effect on the 1st March 2011, does this mean a holiday to Malaga for £32 online, will actually be £32?

Sieving through the thirty thousand holiday deals, offered by the thirty thousand holiday supermarket sites, is stressful enough. Now throw in the fact that after spending 10 menial minutes filling in all the fields needed to get one step closer to purchase, your holiday has gone from its original £32, to £232. What this is, other than the cause for your laptop being hurled across the room, is false advertising. 

As a consumer, I am very familiar with seeing these ‘lies’ online. However, as a naïve consumer, I don’t seem to learn. I forever click on these misleading online prices and only when I have filled in all relevant information, do I realise (yet again) that I have been duped. Now while I loathe myself for being an eternal optimist who hopes that one day, one click will lead to one hell of an offer, I should not have to deal with blatant misleads. After all, we don’t when we’re watching the ads in Corrie. So why should we online? 

This is where the Advertising Standards Authority (ASA) come in. As you are no doubt aware, the ASA is a self-regulatory body that regulate advertising content in the UK, for the benefit of the consumer. Although the organisation does not have the power to impose legislation, its code of practice sets out ‘clear signals about what is and is not acceptable in advertising across a wide range of sectors’, including TV, radio, and now digital. As of March 1st the ASAs online law will cover marketing campaigns on a company’s own website and other ‘free-space’ online that is under their control. 



Do you think this new legislation will cause the vast array of misleading online content, to plunge into the depths of digital abyss? And more importantly, will I get my holiday to Malaga for £32?

All details of the new guidelines can be found on the CAP website


By Holleh Nowrouz




Comments...

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • Manchester Photography Walk

    Guided walk with Steve Bourne along the huge docks which once harboured the world’s ocean-going ...

    27/08/2016 | BBC Media City

    Guided walk with Steve Bourne along the huge docks which once harboured the world’s ocean-going liners.

  • FrontEndNorth 2016

    FrontEndNorth is an event for front-end developers, designers and people who make things for ...

    30/08/2016 | Sheffield City Hall

    FrontEndNorth is an event for front-end developers, designers and people who make things for the web taking place on September 30th, 2016 at Sheffield City Hall.

  • Leeds JS

    Leeds JS is a Javascript user group that meets in Leeds on the last Wednesday of the month.

    31/08/2016 | 1 Eastgate LS2 7LH

    Leeds JS is a Javascript user group that meets in Leeds on the last Wednesday of the month.

  • Manchester Geek Up

    GeekUp Manchester is on the first Thursday of every odd month.

    01/09/2016 | 64 High Street, Manchester, M4 1EA

    GeekUp Manchester is on the first Thursday of every odd month.

look at all events Go to our calendarlink

Things we tweet about

  • orchard_helen - 51 minutes ago

    Pisses me off that nowhere in Manchester stocks @Everton stuff 💙

  • orchardjobs - 1 hour ago

    Creative Artworker in #Liverpool, up to £24k. - @Orchard_Tommy #designjobs https://t.co/FTlaBClEDL

  • orchard_chris - 16 hours ago

    @DailyStar_Sport Slow news day over at the Star eh...

  • orchard_rich - 17 hours ago

    RT @diplomaticds: Looking forward to the visit of #swfc tomorrow. One of the best set of fans that visit Brentford ..... #properfans

  • orchardtweets - 17 hours ago

    The standings between our extremely competitive team here at Orchard ahead of GW3 is: 1. @orchard_cain 2. @orchard_chris 3. @orchard_davido

  • orchard_tommy - 18 hours ago

    @ODEONMcr @sausage_party -> @Orchard_DavidH

  • orchard_aj - 20 hours ago

    @premierleague @HullCity @Orchard_chris

  • orchard_davidh - 1 day ago

    @Orchard_Tommy...... !!! https://t.co/wZ0RMCpADR

  • orchard_rebecca - 1 day ago

    Chocolate in the morning is okay if it's cornflake cakes right? That's pretty much cereal right?! @Orchard_chris

  • orchard_davido - 7 days ago

    RT @Orchardtweets: Don't forget there's action in the Premier League tonight so make sure those Fantasy Football teams are ready to go. htt…

  • orchard_andy - 7 days ago

    RT @Orchardtweets: Don't forget there's action in the Premier League tonight so make sure those Fantasy Football teams are ready to go. htt…

  • orchard_mike - 7 days ago

    RT @Orchardtweets: Don't forget there's action in the Premier League tonight so make sure those Fantasy Football teams are ready to go. htt…

  • orchard_rick - 30 days ago

    👋🏻🔚 https://t.co/9gPD5665xU via @youtube

  • orchard_lucy - 72 days ago

    RT @Orchard_Helen: *Please Retweet* I have a few non-creative artworker roles on in #manchester city ctr - £20-25k please get in touch #hir…