Times Are A Changing In The Digital Dimension


With the new ASA guidelines for online marketing coming into effect on the 1st March 2011, does this mean a holiday to Malaga for £32 online, will actually be £32?

Sieving through the thirty thousand holiday deals, offered by the thirty thousand holiday supermarket sites, is stressful enough. Now throw in the fact that after spending 10 menial minutes filling in all the fields needed to get one step closer to purchase, your holiday has gone from its original £32, to £232. What this is, other than the cause for your laptop being hurled across the room, is false advertising. 

As a consumer, I am very familiar with seeing these ‘lies’ online. However, as a naïve consumer, I don’t seem to learn. I forever click on these misleading online prices and only when I have filled in all relevant information, do I realise (yet again) that I have been duped. Now while I loathe myself for being an eternal optimist who hopes that one day, one click will lead to one hell of an offer, I should not have to deal with blatant misleads. After all, we don’t when we’re watching the ads in Corrie. So why should we online? 

This is where the Advertising Standards Authority (ASA) come in. As you are no doubt aware, the ASA is a self-regulatory body that regulate advertising content in the UK, for the benefit of the consumer. Although the organisation does not have the power to impose legislation, its code of practice sets out ‘clear signals about what is and is not acceptable in advertising across a wide range of sectors’, including TV, radio, and now digital. As of March 1st the ASAs online law will cover marketing campaigns on a company’s own website and other ‘free-space’ online that is under their control. 



Do you think this new legislation will cause the vast array of misleading online content, to plunge into the depths of digital abyss? And more importantly, will I get my holiday to Malaga for £32?

All details of the new guidelines can be found on the CAP website


By Holleh Nowrouz




Comments...

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • Game Dev 101: Level 02

    Can you write a little code but want to use your new-found powers to make awesome videogames? ...

    25/03/2017 | MadLab, 36-40 Edge Street, Manchester, M4 1HN

    Can you write a little code but want to use your new-found powers to make awesome videogames?

  • Email Marketing Training

    In recent years social media has added a diverse number of marketing opportunities for businesses ...

    27/03/2017 | Rise, 231 Deansgate, M3 4EN, Manchester

    In recent years social media has added a diverse number of marketing opportunities for businesses to cover.

  • Bid Writing

    ?Aiming to raise funds for projects or operations? Whether you’re new to the bid writing process ...

    27/03/2017 | MadLab, 36-40 Edge Street, Manchester, M4 1HN

    ?Aiming to raise funds for projects or operations? Whether you’re new to the bid writing process or want to scale up your applications, this course will equip you to win.

  • Code Mobile

    CodeMobile has been created by developers who love developing in the mobile space.

    17/04/2017 | University of Chester, Parkgate Road, Chester, CH1 4BJ

    CodeMobile has been created by developers who love developing in the mobile space.

look at all events Go to our calendarlink

Things we tweet about

  • orchardjobs - 40 minutes ago

    Senior Web Designer in #Manchester, up to £35k. - @Orchard_Tommy #digitaljobs https://t.co/EGKBp4oF0E

  • orchard_helen - 9 hours ago

    So proud to be British this week 🇬🇧

  • orchard_mike - 14 hours ago

    Sweden Vs Silicon Valley, we compare two vastly different working days https://t.co/vi6tbm9uhc https://t.co/ujHxzqG0YO

  • orchardtweets - 15 hours ago

    A great panel debate on the Future of Agencies at AdWeek - https://t.co/lAC8vRJg7i https://t.co/qOxo5fmDI7

  • orchard_aj - 15 hours ago

    RT @Orchardtweets: We finally got to eat our own egg! https://t.co/zcm8XDSE7l

  • orchard_lucy - 16 hours ago

    RT @orchard_davido: ***Freelance Front End Dev/Digital Designer wanted*** 3-4 week booking in April based in Sheffield, get in touch for de…

  • orchard_davido - 16 hours ago

    ***Freelance Front End Dev/Digital Designer wanted*** 3-4 week booking in April based in Sheffield, get in touch fo… https://t.co/YBPXVyFsXt

  • orchard_andy - 16 hours ago

    Thanks Mike! https://t.co/kizxLqqHaN

  • orchard_chris - 19 hours ago

    Applications are open! £5m banking technology challenge arrives in Manchester #fintech https://t.co/tSpPAlSLGA via @ProlificNorth

  • orchard_tommy - 3 days ago

    Love this, but I was always told that you can burn a consistent image into a TV screen? https://t.co/Lkwm9K9PGW https://t.co/bfwqambfq1

  • orchard_davidh - 4 days ago

    Shoppable Advertising, we take a closer look into this popular Ecommerce technique. https://t.co/6juJrmcLEF https://t.co/SFtUHpnS3g

  • orchard_rich - 7 days ago

    There coming... https://t.co/jDg47nuHAn