Uber, Black Cabs, and the Sharing Economy as a lesson in development.


Recently, in response to Uber's tidal wave increase in popularity, black cab drivers brought the streets of London to a stand-still in what was referred to as the 'go slow' protest.



Uber's meteoric rise is, presumably, the result of its ease-of-use with the digitally minded. The transport app simply lets you book and pay for taxis.

Whilst the idea isn't genius, it does solve a lot of issues we've all faced and put up with when trying to hire a cab. Having to describe your location over the phone. Having the correct change. Wondering where your taxi is. Not being able to make a complaint to a driver.



All of those problems, which we've all experienced, are irradiated in a single app with the power of The Sharing Economy (The same approach that brought Air BnB success through it's rent-a-room model).

It's only after seeing the new model that we realised how broken the old one was. Now you can pay by card, request a car to any location you find yourself in, watch your car arrive on a map, and rate your driver after the trip.



Unfortunately the 'go slow' protest held by the cab drivers didn't hinder Uber's success. It only bolstered Uber's profile, and led to an 850% increase in app downloads. This is a valuable lesson in staying current. Particularly in the industries we recruit for, getting too comfortable with the-way-things-are can be fatal.

New technology and software mean tidal waves of change are likely to happen in lots of industries without much notice. Uber saw an opportunity to progress a fairly stagnant business model, and they took it.

Whether you own a business or are just starting your first job, it's more important than ever to be optimistically asking the question "what can be improved?" on a regular basis.

When faced with new demands of any description, will you react by metaphorically bringing the streets to a stand-still, or developing a better more resourceful approach that we never even knew we needed?



Which approach works for you? Are you an early adopter or prefer tried-and-tested? Let me know your thoughts in the comments. 



Owner

Passionate about Orchard, business, technology, and my two little men.

 



Comments...

  • I'm an early adopter - it doesn't always pay off to go jumping into new ideas head-first! But the majority of the time being on the cutting edge is a benefit.
    24/06/2014 by James L
  • I'm an early adopter - it doesn't always pay off to go jumping into new ideas head-first! But the majority of the time being on the cutting edge is a benefit.
    24/06/2014 by James L
  • I'm an early adopter - it doesn't always pay off to go jumping into new ideas head-first! But the majority of the time being on the cutting edge is a benefit.
    24/06/2014 by James L
  • I'm an early adopter - it doesn't always pay off to go jumping into new ideas head-first! But the majority of the time being on the cutting edge is a benefit.
    24/06/2014 by James L

Add a comment


Name:   
Comment:   
 

Jobs we know about

Things we know are happening

  • NUX Liverpool - Social Empathy

    The next NUX Liverpool event is taking place on Monday 4th July at the LJMU suite, Ground ...

    04/07/2016 | LJMU Suite, Ground Floor, Liverpool Science Park, 131 Mount Pleasant Street, Liverpool, L3 5TF

    The next NUX Liverpool event is taking place on Monday 4th July at the LJMU suite, Ground floor, Liverpool Science Park, 131 Mount Pleasant Street, Liverpool, L3 5TF.

  • Note To Self Talks

    We believe in bringing creative people together to share knowledge, experiences and ideas. ...

    05/07/2016 | Texture, 67 Lever St, Manchester.

    We believe in bringing creative people together to share knowledge, experiences and ideas. Our theme for the event is Empathy

  • Digital Marketing Planning Fast Track 1-day Training

    This training best for many busy marketing professionals and company directors. This Digital ...

    06/07/2016 | Rise, 231 Deansgate, M3 4EN

    This training best for many busy marketing professionals and company directors. This Digital Marketing workshop gives you the roadmap for your business digital strategies prioritising your digital activities for immediate ...

  • Search Leeds 2016

    Leeds is home to some of the biggest brands, agencies, and more than 2,000 people who work ...

    07/07/2016 | Royal Armouries Conference Centre

    Leeds is home to some of the biggest brands, agencies, and more than 2,000 people who work in search engine optimisation. SearchLeeds was created to bring together our collective experiences and perspectives for one day. ...

look at all events Go to our calendarlink

Things we tweet about

  • orchard_helen - 8 hours ago

    Come on Wales!! 🐉 #WALBEL

  • orchardjobs - 8 hours ago

    Digital Account Director and Strategist in #Manchester, up to £55k. - @Orchard_Chris #agencyjobs https://t.co/kzXljPBX8K

  • orchard_chris - 9 hours ago

    RT @voxdotcom: George R.R. Martin has released or read 11 chapters from the new Game of Thrones book. Here's where to find them. https://t.…

  • orchard_rebecca - 11 hours ago

    @weminglelots It's the remembrance day for Battle of the Somme...explains army uniforms but not the rest!

  • orchardtweets - 12 hours ago

    Opportunity for a Junior Graphic Designer in #Manchester, up to £20k - contact .@Orchard_Tommy #designjobs https://t.co/50ECP4wAAL

  • orchard_rich - 12 hours ago

    RT @oliverdennell: Fletchers on fire...#swfc https://t.co/krFhgc2dJ9

  • orchard_rick - 13 hours ago

    RT @Orchardjobs: Senior Designer - Brand Communications in #Leeds, up to £32k. - @Orchard_Rick #designjobs https://t.co/lO11LsLnEE

  • orchard_aj - 14 hours ago

    RT @Eurosport_UK: Eric Cantona wants the England job! Back him! RT + #CantoYes No way! RT + #CantoNo https://t.co/RKK3FBAYNC

  • orchard_mike - 15 hours ago

    RT @rickygervais: David Brent - #LadyGypsy Movie: https://t.co/38eKBkggOL Album: https://t.co/yLMgXj7Cjh Book: https://t.co/PGfiCeXdc3 http…

  • orchard_davidh - 16 hours ago

    RT @Orchardtweets: Be sure to follow @OrchardJobs and you'll be the first to know about all of our latest opportunities. https://t.co/Hin83…

  • orchard_tommy - 14 days ago

    NEW JOB :: Great new 3D Visualiser role, please get in touch if you're interested DM or Email - tom@orchard.co.uk :D https://t.co/36HetYN7Ko

  • orchard_davido - 16 days ago

    Never before have I been so proud to sit next to a man while he ate! https://t.co/DKne2F0oHS

  • orchard_lucy - 16 days ago

    RT @Orchard_Helen: *Please Retweet* I have a few non-creative artworker roles on in #manchester city ctr - £20-25k please get in touch #hir…

  • orchard_andy - 21 days ago

    RT @Orchardtweets: ***FREELANCE OPPORTUNITY*** Retoucher wanted for 1/2 weeks work based in Merseyside. Contact Lucy or Dave on 0161 455 00…