Uber, Black Cabs, and the Sharing Economy as a lesson in development.
24/06/2014



Uber's meteoric rise is, presumably, the result of its ease-of-use with the digitally minded. The transport app simply lets you book and pay for taxis.

Whilst the idea isn't genius, it does solve a lot of issues we've all faced and put up with when trying to hire a cab. Having to describe your location over the phone. Having the correct change. Wondering where your taxi is. Not being able to make a complaint to a driver.



All of those problems, which we've all experienced, are irradiated in a single app with the power of The Sharing Economy (The same approach that brought Air BnB success through it's rent-a-room model).

It's only after seeing the new model that we realised how broken the old one was. Now you can pay by card, request a car to any location you find yourself in, watch your car arrive on a map, and rate your driver after the trip.



Unfortunately the 'go slow' protest held by the cab drivers didn't hinder Uber's success. It only bolstered Uber's profile, and led to an 850% increase in app downloads. This is a valuable lesson in staying current. Particularly in the industries we recruit for, getting too comfortable with the-way-things-are can be fatal.

New technology and software mean tidal waves of change are likely to happen in lots of industries without much notice. Uber saw an opportunity to progress a fairly stagnant business model, and they took it.

Whether you own a business or are just starting your first job, it's more important than ever to be optimistically asking the question "what can be improved?" on a regular basis.

When faced with new demands of any description, will you react by metaphorically bringing the streets to a stand-still, or developing a better more resourceful approach that we never even knew we needed?



Which approach works for you? Are you an early adopter or prefer tried-and-tested? Let me know your thoughts in the comments. 



Owner

Passionate about Orchard, business, technology, and my two little men.

 


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