WhatsApp are the latest company to help themselves to a feature of Snapchat’s as they look to replace their text-based status messages with something very similar to Snapchat’s Stories feature.
The feature will be available to WhatsApp’s billion-plus users today across Android, iOS and Windows Phone - if people still use them. Like Snapchat Stories, WhatsApp users will be able to take a photo, adorn it with drawings, text, emojis, and then post it as your status.
These status updates will appear in a new tab, extremely similar to Snapchat Stories, where your WhatsApp contacts can view it for the next 24 hours, once again extremely similar to Snapchat Stories.
If you haven’t been keeping a tab on the pillaging from Snapchat, this will be the fourth Facebook product to ripoff Snapchat — Instagram did so back in August, followed by Facebook Messenger and then Facebook themselves before WhatsApp’s latest feature. WhatsApp was acquired by Facebook in 2014. It’s baffling how they can get away with this latest blatant Snapchat imitation.
It’s not all bad news for Snapchat and their parent company Snap though, they recently filed for their initial public offering on the New York Stock Exchange where they are looking to raise $3 billion dollars. If they get that, it will mean the value of the company will shoot up to the $20 billion dollar mark.
Along with this, Snap are planning a much bigger rollout of their beloved Spectacles. These allow the creation of 10-second video clips through a 115-degree lens, that connects to your smartphone via Bluetooth.
One way you can purchase these is an interesting approach from Snap. Spectacles are available for purchase through mobile yellow vending machines dubbed Snapbots. Snapchat’s official description reveals that Snapbots “never seem to stay in one location for too long,” the machine’s locations can easily be tracked at the Spectacles website’s “Find a Bot” section.
So even with other social media companies taking Snapchat’s features at will, it’s not as downbeat for the company as you’d imagine, the impending billion dollar valuation should ease the pain until Facebook come calling for another feature or launch their own video recording glasses.