Flash player 8 or higher is required to view the some elements on the Orchard website.
If you install it now I promise to be here when you come back. And it really is worth the time.
2015 marked a prosperous year for Manchester in the digital world with Manchester employing ...
2015 marked a prosperous year for Manchester in the digital world with Manchester employing 56,145 people. With a range of talent pumping out of three well-renowned universities, we can only anticipate that this figure will ...
Places like MediaCity, The Sharp Project, SpaceportX and The Northern Quarter’s Digital Hub have provided the fundamental ingredients to aid this growth. Over the past year, there has been £3.5 billion invested in Manchester’s digital and technology infrastructure.
All this empirical data is fantastic as it tells us about the fantastic growth of the industry. However it leads me to question two things; how do organisations retain talent? What is the candidate experience in all this? Whether you are a graduate, front end, backend, IOS, or UX candidate; what is the most important factor to you when making a career decision?
In my experience, I’ve found working with new technologies, looking for a new challenge, remuneration and location to be some of the most common ones.
In an industry where projects have to be delivered yesterday, its crucial that organisations try to retain their talent and being part of an organisation who are social, keep abreast of latest technologies and give their staff a platform to learn and gain more experience hold onto their talent.
For the organisations that do not manage to retain talent, they face a fundamental problem where they want to replace a candidate with someone who has all the experience including agency experience. Whereas candidates, who have moved on from their roles want to work for a company who are investing in both people and technology.
This provides an environment for them to grow and can become a catch 22 where candidates want something new, and exciting, and the agencies want the most perfect candidate to hit the ground running on projects. Where is the fine line between the two?
Whether you work in HR, recruitment or digital, it would be great to hear your views on both talent management and candidate experience. Please share your experiences.
For latest opportunities, please refer to the picture below.
Standing out in a crowded marketplace can be difficult, and costly when you consider the price ...
Standing out in a crowded marketplace can be difficult, and costly when you consider the price of advertising, event sponsorship, search performance and so on.
However, a 2015 Nielson report stated:
“The most credible advertising comes straight from the people we know and trust. For that reason, it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.”
Recommendations are invaluable.
So if recommendations are so important in business, and the cost of promoting our businesses so high, why aren’t we doing everything we can to garner this support? It saddened me recently to see the following quote at the bottom of a recruitment agency’s advert; “Whilst we would like to respond to all our on-line applicants, regrettably we are unable to do so due to the high volumes we receive. If you've not heard from us within two weeks, unfortunately on this occasion your application has been unsuccessful.”
This actually reminded me of The Simpsons’ shopkeeper Apu angrily shouting “Please pay for your purchases then get out… …and come again.” at Homer Simpson.
How can we snub our customers then expect them to return, let alone talk highly of the service they received?
We regularly hear candidates complaining that they’ve applied for roles through other recruitment agencies but have heard nothing back (here at Orchard we respond to all our applications regardless, and aim to do so within 24 hours). On the surface it seems plausible that an agency could be too busy, make no bones about it recruitment agencies can and do receive high volumes of applications but…
…what a missed opportunity.
And the opportunities to do right, or wrong, by your customers during a business process are many. Ask yourself, does the cost of providing a great customer experience outweigh it’s compound value? Or worse, can providing a poor customer experience in an age when social media encourages public discourse, pose a real threat to your company’s reputation?
In my opinion there is no better way to grow your business than by building a solid reputation. This means setting some core principles, standards by which you wish to be judged, and upholding them vehemently. Giving your customers not only what they expect, but going beyond to give that “wow” factor, is key to creating brand ambassadors; people who will go out and champion your business. Providing great customer experience is not just important, for me it is imperative - and possibly the cheapest form of advertising you can invest in. But this is by no means exclusive to recruitment, any business worth it’s salt should be thinking this way.
So how do we build a brand ambassador?
Take money and time issues off the table initially, think about what great customer experience looks like. Then see if you can figure out a way to deliver on it, consistently.
- “If we wanted to be the best ________ company in the world, how would we ________ ?”
- “If I were the customer, what is the minimum level of service I expect, and furthermore what level of service would make me say Wow?”
In recruitment, for example, we can’t guarantee to get you a job / fill your vacancy, but there are many aspects to our service that we can guarantee to deliver on, and I would suggest many of these apply to a wider audience:
Make it personal.
In recruitment we’re potentially helping them make a really important business / life decision. Invest time in learning what matters to them, be relevant in what you subsequently approach them with and, if you miss the mark, find out why so you can improve your performance next time.
Give a little.
Offering advice or guidance, even if you gain nothing immediately from it, will help to build trust and show that there’s more to you than just a business transaction. It’s often these selfless interactions that they remember when your area of specialism crops up in conversation.
Being selective with information can breed mistrust. Well informed customers will make educated decisions, if a product, service or opportunity is right for them they’ll engage and, hopefully, talk highly of their experience afterwards. As a bare minimum they will respect you for your honesty and most likely return in the future.
Not when it suits you, but when it suits them. Keeping them informed of progress, feedback and updates is crucial, as is hitting the most basic point of all - calling when you say you will. Ask yourself, how would you like to be treated, it’s a simple rule of thumb.
Whether it is managing a customer’s recruitment process, or dealing with an issue, taking responsibility will reassure them that you, personally, are there for them. And remember, issues present a great opportunity to build your relationship, if you do a great job of resolving it that is.
Never over promise, make every effort to over deliver. If you manage your customer’s expectations realistically, and educate them on the factors that will influence the process, it will be much easier to impress, regardless of the outcome.
Finally, if you are successful in doing business, follow up to see if they’re happy with the outcome or the service. A glowing report can make for a great testimonial or, even better, ask if they’d be prepared to recommend us to friends and peers - there’s nothing wrong with planting the seed.
Implementing standards of excellence may take some reorganisation and behavioural changes within the team, but are unlikely to cost the earth. The return on investment though cannot be underestimated, especially in a crowded world. So, steer clear of Apu’s approach. Think back to what your mum told you, “Treat others how you would like to be treated yourself”. With some careful thought and a little effort you might just make a world of difference.
This season’s Premier League table looks a little unfamiliar with Leicester City perched at ...
This season’s Premier League table looks a little unfamiliar with Leicester City perched at the top and the league will be taking on another new look from next season following the launch of their new ‘visual identity’.
The fresh design has a modern take on the iconic lion that has adorned the Premier League since its inception at the start of the 1992-1993 season.
The lion itself is a representation of the relationship between the league and the English Football Association – whose logo features three lions.
DesignStudio are behind the rebrand project, which has been sixth months in the making, and an audit they carried out of the current branding revealed that people are very fond of the Premier League lion.
DesignStudio used eye-tracking software with focus groups and these sessions revealed that most people are drawn to the lion’s face before they even read the wordmark.
Following this, the lion’s face became the focus of the new design along with a new wordmark for “Premier League”. Stuart Watson, Executive Creative Director at DesignStudio, revealed that the new wordmark uses a lower-case custom FF Mark font by Monotype.
The badge for next season is a bold image that retains key elements of the famous lion icon and one that becomes even more prominent due to the 2016-2017 season being the first season without a title sponsor.
Currently known as the Barclays Premier League, they will drop any form of prefix from next season and will be known simply as “The Premier League”. All of the Premier League clubs agreed a new central sponsorship strategy last July and this included the move from any title sponsorship.
Barclays have been long-time backers of the Premier League but decided not to renew their £40million-a-year deal, which finishes at the end of the current season. Before the involvement of Barclays in 2001, lager brand Carling were the lead sponsors between 1993 and 2001 and during this time the league was known as the FA Carling Premiership.
The decision to have no lead sponsorship for the league has in part become the driving force behind the newly released logo designs but it will also make it easier for the Premier League to communicate to their growing global audience. The move reflects the organisation’s desire to mirror major American sports leagues like the NBA and NFL.
All Premier League teams currently wear the same logo on their sleeves except the current league champions – who wear a gold version – but as of next season the new lion’s head will be used in isolation on the sleeve badge as well as the new app icon.
More details of the new branding will be revealed in the coming months and it’s certainly an exciting time for the future of the Premier League with the new rebrand and identity launch as well as the possibility of seeing Leicester City head into the new season as the reigning champions.
Like the returning of an old friend, Note to Self was welcomed back with open arms last night, ...
Like the returning of an old friend, Note to Self was welcomed back with open arms last night, and a sell out crowd no less.
Having grown in popularity a few years ago, Note to Self suddenly disappeared off the scene, leaving Manchester with a real lack of decent design specific events. Sure, Blab has been a stalwart of the sector for many years, also delivering amazing speakers, but it too has been quiet in recent years.
So when the notification popped up that the boys were back in town the swell of excitement grew. Demand for tickets was high enough to require a move to a bigger venue, Texture on Lever street. (Can’t thank @TextureMcr enough for the free Twinkie and complimentary pizza, by the way, you saved a young man from the sudden onset of acute malnutrition. It was touch and go.)
Four talks were lined up from, Jim Williams (my old typography lecturer), Chris Gaffey (@chrisgaffey), Lord Whitney (@lordwhitney), and Claudia (@claudiaklat) from Spin. Refreshingly, they were all given the brief to talk around the subject of ‘Resilience’. So rather than showcasing their work, they all talked, very openly, about the trials and tribulations they faced whilst rising to the top.
It’s quite a powerful thing when an audience (in this case a group of individuals operating in a very subjective field) get to see that success means picking yourself up and dusting yourself off. Time and time again. And that self belief and determination are crucial. We don’t all get it right every time, but taking risks, doing what you enjoy, and learning from the knock backs is what builds the person. It was an insightful, humble, and inspiring evening. I’d recommend checking out the speakers, they’re top drawer.
Nice one Chris (@uncoatedmanc) et al for bringing it back, a tale of resilience in it’s own right. My only criticism? That it's only going to run twice a year. Surely, with a little help, the masses could enjoy a quality monthly event once again?
PS. Jim - don’t judge me on my apostrophes and commas, I tried…
exp 3 years +
exp 3+ years
exp 3+ years
exp 4 + years
exp 6 months
exp 3 + experi
exp 2 years ex
exp 5 years
Recruiting for a great, junior marketing role - https://t.co/Qf3JwoaFaE
Get in touch - email@example.com :-)
This cool infographic illustrates the benefits of being a successful freelancer. https://t.co/SN5Vm88OD9
@lauren_in_nyc The american date format is STUPID.
An awesome Valentine's Day treat from @ehupLOVE: @officialpepe
as you've never seen him before in an @umbro advert.
Front End Developer in #Manchester, up to £33k. - @Orchard_Tommy #digitaljob https://t.co/wWi6OFuJOA
Let's get to £500k!! @gregjames
5 triathlons in 5 days... 🚴🏼🏊🏼👟 #Gregathlon @sportrelief https://t.co/xAfC2w646Y
RT @CityLifeManc: A Spice Girls club night is heading to Manchester
Looking for a Digital Designer for a new role in Leeds Centre up to 35K. The right person can work from home!!
Interesting point of view on the new VW advert, be interested to hear what peoples thoughts are on this.... https://t.co/BcWhDFgzUS
RT @TEDTalks: How a Photoshop wizard creates impossible photos: https://t.co/Ez4cRlWeWt https://t.co/G4NzogJUJh
Facebook has become awash with linkbait and ads. Where's the party now, are marketers in the wrong place? great read https://t.co/RAOnS24S2W
RT @Orchard_Rick: Please RT! Any North or East Yorkshire based Graphic Designers around for a 2 week freelance booking starting next week?…
Tony Pulis will be the next PL manager to leave his post, despite spending a fortune in the club shop #bbcfacup #bbcfootball
The Orchard Blog has taken a look at the Premier League's new rebrand for next season.
The Orchard Blog has all the info about the Premier League's rebrand for next season.
RT @Orchardtweets: Great evening last night which @Orchard_Andy has recapped. @Texturemcr @chrisgaffey @lordwhitney @claudiaklat @uncoatedm…
RT @alexcannon247: Just spent at least 2 minutes trying to find an emoji to best describe Stephanie.
These were the contenders...
RT @Orchard_Laura: Orchard girlies! Xmas do! @Orchard_Helen @Orchard_Lucy @orchard_sarahc @Orchard_Charley https://t.co/fsQ40r2tQl