Marketing takes it's rightful place at the top table

9th February 2010 from 6.00 pm at Kendal College
 
* This event was previously scheduled for 17 November 2009 *

Traditionally, marketing has struggled to make its mark in the high tech B2B environment. However, in today's highly competitive global market place, the added value achieved by effective marketing strategies is finally being recognised by forward looking companies.

Oxley Developments Ltd is an international company, specialising in the design and manufacture of electronic and electro-optic systems and components.

The Oxley team will talk about how marketing has been at the core of their business strategy: in identifying and developing both new products and entering new market sectors. Illustrating how effective marketing strategies are now essential for success in the B2B environments.

Speakers: Lisa Hudson, Marketing Manager, Oxley Developments and Andy Bendarek, Sales and Marketing Director, Oxley Developments.

Registration 6:00pm, this event begins at 6:30pm and finishes at 8:00pm

There is no cost to CIM members or studying members. Price for students is £4.90 and for guests £24.50, and a buffet is included. Please contact the events team with any special requirements.

Venue: Kendal College, Milnthorpe Road, Kendal, Cumbria, LA9 5AY

Booking and Pay Details: Please book online for this event at www.cim.co.uk/events. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340 or e-mail cimevents@cim.co.uk