CIM - Making the most of integrated marketing


Increasing your return on investment through integration

 

Date: Thursday 22nd March,
Time: from 6.00pm
Location: The New Ellington Hotel, 23-25a York Place, Leeds, LS1 2EY

What can integrated marketing do for you? Does it deliver an improved return on investment (ROI), and how can it be managed? Just how can conventional advertising work with print, social media and mobile?

Ashley Young, Marketing Manager of Lightwater Valley will be sharing his experiences of integrated marketing, and how this has been affected by the economy, social change and technology.

See what effect these changes have had upon marketing strategy, and what the resulting ROI has been.

This event is ideal for anyone involved in marketing, who wants to understand more about integrated marketing, and the effect of social change upon the uptake of new media.

Registration at 18:00; the event starts at 18:30 and is expected to finish at 20:00. This is a CPD category 10 event. If you are non EU resident, please call the events team to make your booking.

Price information: Free to members, Studying Member: £0, Student: £5.00, Guest: £25.00

Price includes tea and coffee. If you have any special requirements please contact the events team.

Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on 01628 427340.

Contact: Region and Branch Events
Contact Email: cimevents@cim.co.uk

http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=44549






Things we'd like to talk about

  • Metrolink summer disruption - Bus replacement service information

    Due to transformation work on the network, trams to Salford Quays are now not running until ...

    01/07/2016
    01/07/2016

    Due to transformation work on the network, trams to Salford Quays are now not running until the end of August.

  • A look at how brands can score during Euro 2016

    As long as you haven't been living under a rock, you'll know that UEFA’s Euro 2016 tournament ...

    10/06/2016
    10/06/2016

    As long as you haven't been living under a rock, you'll know that UEFA’s Euro 2016 tournament kicks off tonight.

  • More eye catching packaging projects

    After our first look at some of our favourite packaging projects, that included Dominos and ...

    03/06/2016
    03/06/2016

    After our first look at some of our favourite packaging projects, that included Dominos and Pepsi, we’ve decided to put together another collection of packaging pieces that have recently caught our eye.

  • Twitter is changing how it counts characters in tweets

    Users of Twitter will soon have more freedom to compose longer messages as the social media ...

    19/05/2016
    19/05/2016

    Users of Twitter will soon have more freedom to compose longer messages as the social media company are reportedly planning to stop counting photos and links as part of the 140-character limit that they impose.

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardtweets - 13 minutes ago

    Snapchat has added Bitmoji, so you can add comic-style caricatures to your messages. https://t.co/gxRRD493LN https://t.co/p32LczgYiK

  • orchardjobs - 14 minutes ago

    Junior Digital Designer (Agency) in #Manchester, up to £21k. - @Orchard_Tommy #digitaljobs https://t.co/8Y6WPAQu2Q

  • orchard_mike - 1 hour ago

    RT @Orchardtweets: There's not long until the Premier League kicks off, here's the details to join our #OrchardShoots league. https://t.co/…

  • orchard_davidh - 3 hours ago

    RT @Orchardtweets: There's not long until the Premier League kicks off, here's the details to join our #OrchardShoots league. https://t.co/…

  • orchard_rick - 6 hours ago

    RT @devolute: Here is a comprehensive list of things the majority of voters won’t care about as they vote this November: https://t.co/KFa05…

  • orchard_chris - 23 hours ago

    RT @wwf_uk: Wise words from Sir David Attenborough... https://t.co/Q412eFiPji

  • orchard_andy - 3 days ago

    RT @Orchardtweets: Snr Web Developer / Rapid Prototyping in #Manchester, up to £40k. - @Orchard_andy #digitalrole https://t.co/LxQ5CLNPtt

  • orchard_helen - 4 days ago

    RT @hummbrt: deepest video I've ever seen, just because it isn't happening where you live, doesn't mean it isn't happening. https://t.co/v…

  • orchard_davido - 5 days ago

    @AlexJMellor How can I help?

  • orchard_rich - 5 days ago

    RT @footyawayday: Who fancies a game of Russian swamp football? https://t.co/co6bvgAxi3

  • orchard_rebecca - 6 days ago

    ahem @Orchard_Andy cough cough https://t.co/JjEEEjKANU

  • orchard_aj - 9 days ago

    RT @ow: The future is crazy. You can watch this unfold through thousands of different eyes and perspectives in just a mouse hover.

  • orchard_tommy - 19 days ago

    https://t.co/gIxYb9NueR

  • orchard_lucy - 40 days ago

    RT @Orchard_Helen: *Please Retweet* I have a few non-creative artworker roles on in #manchester city ctr - £20-25k please get in touch #hir…