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Run for the hills, it looks like the end is nigh for the recruitment industry if Sky get their ...
Run for the hills, it looks like the end is nigh for the recruitment industry if Sky get their own way.
Jeff Stelling, Sky Sports presenter and the host of Soccer Saturday, has become the face of a new virtual recruitment ChatBot that has been launched by SkyBet.
The online betting company is the first to ever use an AI ChatBot for recruitment and the aim for SkyBet is to improve candidate engagement and to enhance and support their recruitment process.
‘Ask Jeff’ on Facebook is able to ask and respond to questions, with the use of interactive buttons, about the company culture, business locations, along with an applicant’s status and the benefits and social opportunities that SkyBet can offer a candidate.
It’s the first ever AI recruitment ChatBot to be used in the betting and gaming industry and it’s using artificial intelligence and natural language processing to give applicants 24/7 access to the recruitment process.
Sky claim that it will offer an interactive experience from the moment an application starts, right through to someone’s first day with the company - very clever indeed.
It’s a pretty cool and quite fun tool to use and it’s no doubt engaging for the candidate, another positive of this AI ChatBot is no doubt the time it will free up for the recruitment team. They can then spend more time supporting and advising potential employees at the later stages of a hire, rather than simply fielding more straightforward closed questions that the AI ChatBot does.
It’s a newly developed and bespoke piece of technology and the idea behind the Jeff Stelling ChatBot, like most AI technology, is that it will evolve and develop over time as more people begin to use it.
It doesn’t look like there will be any consultants out of their recruitment positions anytime soon due to Jeff Stelling and his ChatBot but it’s certainly one to keep an eye on for the future.
As 2016 draws to a close, we’ve decided to take a look at some pieces of technology that have ...
As 2016 draws to a close, we’ve decided to take a look at some pieces of technology that have made an exit from our day to day lives in the past year.
Some of the technology included died a quick death, another was a real shock to the masses but there were a few that have most certainly served their purpose and quietly faded into the abyss.
On the other hand, it means we’ve freed up space for smarter, faster and no doubt thinner and lighter pieces of technology as we move into 2017.
iPhone’s headphone jack
This was one that was speculated for months on end and in September, Apple officially announced they would be binning the 3.5mm audio jack. Their latest iPhones, the iPhone 7 and 7 Plus, do not come with headphone jacks but their is an adaptor to fit a classic pair of headphones into the phones. In the box is also a pair of Lightning EarPods but good luck using them to listen to something and charge your phone at the same time.
Keyboards and trackpads were synonymous with BlackBerry, they had them across all their phones and they were certainly iconic. The Classic was launched in 2014 to attract users who preferred physical keyboards to touchscreen ones. It has ended up being the last phone of BlackBerry’s to feature the full keyboard and it’s surely been long over due to bid farewell.
This one doesn’t really come as much of a surprise and I’d go as far as saying it’s the least surprising thing that I’ve read in the whole of 2016. In July it was announced that Funai Electric, who for some reason have still been building VHS compatible recorders 13 years after Sony stopped, will finally stop building their own.
It brings to an end technology that has brought plenty of joys to millions of households across the world. It’s still quite entertaining seeing them so prominent on the 80’s throwback TV show The Goldberg’s.
Nintendo Wii U
The Nintendo Wii was a complete game changer when it was released. Did we really need the Nintendo Wii U? Probably not and this year Nintendo finally pulled the plug on their console which was launched in 2012. They cited plummeting sales as the reason behind the decision. Here’s hoping Nintendo have got another winner on their hands with their new consoles, the Nintendo Switch.
2016 hasn’t been a good year for games consoles, April this year seen a certified legend of the gaming industry come to an end. Microsoft announced that they would be discontinuing the Xbox 360, the reasoning behind this was the challenges they faced to continue the production of a product that is now quite dated in the fast paced technology industry.
Twitter’s video service isn’t dead and buried just yet but this year the company rang the bells of doom for the six-second video sharing app in the “coming months”. Where it’s social media rivals kept up the innovation and in turn created more popularity, Vine has somewhat stagnated. Once the news of Vine coming to an end broke, one of Vine’s co-founders tweeted, ironic I know, to thank the early adopters and continued users of Vine.
Be great to hear of any other types of technology you’ll be sad to see the back of as we head into the new year.
The big wide world of social media has without doubt changed the dynamics of content marketing ...
The big wide world of social media has without doubt changed the dynamics of content marketing and advertising forever.
Social media has, to a certain extent, helped birth reactive marketing. This form of marketing is the complete polar opposite of proactive marketing, as instead of working to anticipate changes across consumer markets, it usually takes place because of an unforeseen circumstance or an unplanned opportunity.
It’s easier than ever before for brands to communicate at the push of a button and the opportunities could well be endless.
We decided to take a look at six of the best examples of brands absolutely nailing reactive marketing and involving themselves in an online conversation around a current issue.
The infamous horse meat scandal was one that Mini brilliantly capitalised on for their own advantage.
With just one simple advertisement, that included a very clever play on words, Mini pushed their name into the discussion, which theoretically they should of been nowhere near.
The 2012 Olympics will be remembered for many things. One of them is particularly unfortunate for residents of North Korea. Before a football match between Scotland and North Korea at Hampden Park, the South Korean flag was shown by mistake which caused protests from the North Korean players.
Specsavers wasted no time in creating an advertisement reacting to the error. They featured both the North and South Korean flags and aimed to connect the mistake with their well known ‘ should have gone to Specsavers’ ad campaign.
For Jeremy Clarkson, if there was ever a positive to take from being sacked by the BBC following his “scuffle” with a producer, it might have been the box of 48 Snickers bars that the company sent to him.
The reactive PR stunt was a tweet showing postage on the box to be sent out by the company. The stunt has parrallels with the long running TV campaign they have where chocolate is given to people who aren’t acting themselves due to hunger.
It’s well known that the Superbowl is the biggest game of the year when it comes to American Football and it attracts one of the biggest TV audiences for any sporting event in the world. Due to this, the Superbowl has become one of the most expensive advertising slots on the TV with thirty second slots costing many millions.
Volvo decided to take a completely different approach to other big car brands who spend millions in Superbowl advertising. The idea they came up with was simple but genius. Every time a car commercial was shown on TV during the Superbowl, Volvo asked viewers to tweet #volvocontest to get a chance to win a car for a person they nominated.
By doing this Volvo stole all the buzz away from other brands, who had paid millions for a TV slot, and refocused viewers attention on theirs and shifted all the social conversation to Volvo. It’s been known as the best “steal” ever - sticking with all things American Football.
Game of Thrones
June 2015 seen the Supreme Court of the United States rule in favour of marriage equality, people took to social media to share their excitement at the decision and plenty of brands quickly jumped in to the mix.
Game of Thrones showed their support for the decision with this tweet, that includes one of the shows gay characters in front of a rainbow flag. It certainly added a human element from the HBO show about a topic that thousands of people were ecstatic about.
This one is a little bit more proactive than some of the others we’ve featured, but it again shows the willingness of a brand to jump on something that’s popular on social media.
NASA decided to run an all-day hashtag campaign on the back of the space movie Gravity being nominated for an Oscar in 2014. Using the hashtag #RealGravity, they posted numerous fun facts and striking visuals that were related to gravity.
It’s 2016 and communicating with emojis is now more or less the norm for a lot of people.
Could you imagine conveying complicated emotions and gestures like praying hands without the tap of a screen on your iPhone?
Plenty of emoji symbols are practically ubiquitous these days, having earned their place in plenty of advertising campaigns to full-blown feature films about emojis in the pipeline for next year.
Shigetaka Kurita’s original 176 emojis, from 1999, have recently been acquired by MoMA, which could mean the symbols have finally made their long-deserved transition into the art realm. Is it time that the little illustrations we use each and every day be taken as a serious art form?
Yung Jake, an artist from California, has used emojis as a medium in an ongoing series of portraits that recreates contemporary celebrities, artists and even memes. His work ranges from Kanye West, Leonardo DiCaprio and David Bowie all the way through to everyone’s favourite ape Harambe.
To recreate such iconic people, Yung Jake uses layer upon layer of your favourite emojis — the bright red angry face, taco, musical notes and even the alien face. His work is absolutely brilliant, if you’re intrigued by it then you should check it out over on his Instagram page and be sure to make the most of Instagram’s new zoom feature on the photos to see the level of detail each portrait has.
Professor Vyv Evans, from Bangor University, last year looked at how emojis have become the fastest growing language in the UK, and have evolved faster than ancient form of communications, such as hieroglyphics.
Evans looked at “the speed of evolution” in the use of the little popular keyboard icons instead of words. “As a visual language emoji has already far eclipsed hieroglyphics, its ancient Egyptian precursor, which took centuries to develop and is the faster growing form of language in history based on its incredible adoption rate,” he said.
There’s been plenty of criticism that humanity’s reliance on emojis is a regressive slide back towards hieroglyphics but there’s plenty of examples that show emojis are in fact a perfect, modern example of the times changing for the better. Emoji translation is one of these, the first hugely successful masterpiece of the budding genre was Emoji Dick (Moby Dick in emoji) by Fred Benenson. There’s been other attempts at translating classic films into emojis but one of the all time greats is this effort of the 1980 horror film The Shining from Jordan Peele:
It’s hard to believe that emojis have been around for 17 years, they’ve certainly come a long way in those 17 years. Kurita’s original crop were more typographical in nature, the martini glass was meant to represent a bar, whilst the burger was representing a restaurant.
The more modern batch of emojis have seen a shift from the cartoon style of old to much more photorealistic representations of real-world everyday objects.
Like the art world, emojis can be an extremely lucrative business, even more so in the past 12 months with the influx of celebrity endorsed emojis. When Kim Kardashian-West launched her “Kimoji” in December 2015, she literally shut down the Apple App Store.
At its peak the pack of Kimoji’s was costing $1.99 and was attracting over 9,000 downloads per second, earning Kardashian-West around about one million dollars per minute. Following the success of the Kimoji’s, there’s been plenty of other celebrities to jump on the bandwagon in hope of taking their own slice of emoji pie, including Justin Bieber, Kevin Hart and even Charlie Sheen.
Emojis have changed dramatically in the past 17 years and there’s no doubt they’re going to keep changing, especially when Apple update their hieroglyphic alphabet with each new iOS update for the latest batch of iPhones.
With any other artistic movement, it’s unclear as to what the exact impact emojis will have on human history. Similar to the Egyptians and their hieroglyphics, could you ever imagine future generations queuing up and paying to see a rare WhatsApp group message packed with emojis?
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Good to hear Government investing in new Institutes of Tech. Long overdue. £170m in capital funding seems too low though #IndustrialStrategy
Mid/Snr Copywriter (Part Time) in #Harrogate, up to £40k. - @Orchard_Rich #creativejobs https://t.co/QA6ZtptxWo
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I’m not often speechless through great service, Premier Display systems have refurbed our stand under its free lifetime guarantee Brilliant
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NEW ROLE :: Creative Multimedia Designer / South Manchester / £22-25K / Massive variety of clients and projects - P… https://t.co/Ad0vBQgcLn
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RT @Orchardtweets: As 2016 draws to a close, we’ve taken a look at some pieces of technology that have sadly come to an end this year.