CIM - Making the most of integrated marketing


Increasing your return on investment through integration

 

Date: Thursday 22nd March,
Time: from 6.00pm
Location: The New Ellington Hotel, 23-25a York Place, Leeds, LS1 2EY

What can integrated marketing do for you? Does it deliver an improved return on investment (ROI), and how can it be managed? Just how can conventional advertising work with print, social media and mobile?

Ashley Young, Marketing Manager of Lightwater Valley will be sharing his experiences of integrated marketing, and how this has been affected by the economy, social change and technology.

See what effect these changes have had upon marketing strategy, and what the resulting ROI has been.

This event is ideal for anyone involved in marketing, who wants to understand more about integrated marketing, and the effect of social change upon the uptake of new media.

Registration at 18:00; the event starts at 18:30 and is expected to finish at 20:00. This is a CPD category 10 event. If you are non EU resident, please call the events team to make your booking.

Price information: Free to members, Studying Member: £0, Student: £5.00, Guest: £25.00

Price includes tea and coffee. If you have any special requirements please contact the events team.

Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on 01628 427340.

Contact: Region and Branch Events
Contact Email: cimevents@cim.co.uk

http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=44549






Things we'd like to talk about

  • Happy Easter from Orchard

    We've finished playing the Easter bunny for another year! Thanks to everyone for playing. ...

    03/04/2015
    03/04/2015

    We've finished playing the Easter bunny for another year! Thanks to everyone for playing.

  • Shut Up and Take My Money! We really want some of this year's April Fool's products.

    Forget plausibility! Here's the 2015 April Fool's products we wouldn't mind seeing in real ...

    01/04/2015
    01/04/2015

    Forget plausibility! Here's the 2015 April Fool's products we wouldn't mind seeing in real life.

  • Best Of The Web This Week - 20th March 2015

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos ...

    20/03/2015 comments1 comments
    20/03/2015 comments1 comments

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos and apps from the last five days.

  • The Best Of The Web - 13th March 2015

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos ...

    13/03/2015
    13/03/2015

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos and apps from the last five days.

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchard_al - 12 hours ago

    WAT? The Ant Watch http://t.co/8TqccfS9CI http://t.co/wxdwJKkqYI

  • orchard_tommy - 12 hours ago

    Find the Perfect Font Match with Type Genius http://t.co/9ESnkDLJjs http://t.co/i6oK87225B

  • orchard_daniel - 13 hours ago

    How to Use Behavioral Triggers to Spur Social Media Actions: http://t.co/TkwpQesAAM

  • orchard_helen - 14 hours ago

    I wish the #MEN was out of town 😩

  • orchard_rick - 15 hours ago

    Apparently Nandos in Leicester isn't at all chavy according to @Orchard_April SERIOUSLY?

  • orchard_april - 16 hours ago

    Ha, this was you earlier @Orchard_Rick https://t.co/MQMgYvEQp9

  • orchard_laura - 16 hours ago

    RT @Waterstones: Finally, wearable technology for book lovers. Introducing the Waterstones Watch. https://t.co/ytZK18kSeS http://t.co/CDtDB…

  • orchardtweets - 16 hours ago

    UI, UX: Who Does What? A Designer's Guide To The Tech Industry http://t.co/Q3Y6agqJts via Co.Design http://t.co/g9slL4c9Ma

  • orchard_mike - 18 hours ago

    Note to self, even if its free, don't Bungee Jump. Thanks to http://t.co/023j6Wcx3D

  • orchard_ross - 18 hours ago

    RT @Orchard_Helen: OMG!! @Orchard_Charley @orchard_mike are bungee jumping... We're watching from safety of the office 🙈 @Orchardtweets htt…

  • orchard_luke - 19 hours ago

    Freelance Android Developer in #Yorkshire, up to £250 per day. Contact @Orchard_Luke https://t.co/yK8rEkFduO #android

  • orchard_chris - 20 hours ago

    I'm searching for a talented Consultative Digital Business Development based in #Manchester. http://t.co/SDYkjxAFYF #BD

  • orchardjobs - 6 days ago

    Senior Developer in #Manchester, up to £40K. Contact @Orchard_AJ https://t.co/JKwu0LTrRF #devjobs

  • orchard_andy - 7 days ago

    @Orchard_Rick so that's what it takes to get you to come in early...