CIM - Making the most of integrated marketing


Increasing your return on investment through integration

 

Date: Thursday 22nd March,
Time: from 6.00pm
Location: The New Ellington Hotel, 23-25a York Place, Leeds, LS1 2EY

What can integrated marketing do for you? Does it deliver an improved return on investment (ROI), and how can it be managed? Just how can conventional advertising work with print, social media and mobile?

Ashley Young, Marketing Manager of Lightwater Valley will be sharing his experiences of integrated marketing, and how this has been affected by the economy, social change and technology.

See what effect these changes have had upon marketing strategy, and what the resulting ROI has been.

This event is ideal for anyone involved in marketing, who wants to understand more about integrated marketing, and the effect of social change upon the uptake of new media.

Registration at 18:00; the event starts at 18:30 and is expected to finish at 20:00. This is a CPD category 10 event. If you are non EU resident, please call the events team to make your booking.

Price information: Free to members, Studying Member: £0, Student: £5.00, Guest: £25.00

Price includes tea and coffee. If you have any special requirements please contact the events team.

Alternative Pay Details: Please book online for this event. If you cannot do so please call The Chartered Institute of Marketing on 01628 427340.

Contact: Region and Branch Events
Contact Email: cimevents@cim.co.uk

http://www.cim.co.uk/Events/EventDetail.aspx?ObjectID=44549






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Jobs we know about

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    Senior Conceptual Designer (Agency) in #Manchester, up to £30k. - @Orchard_Tommy #designjobs https://t.co/pKFfiBaugl

  • orchard_aj - 4 hours ago

    RT @DaveHolmes: FAILING in NOT getting the job done means she's been getting the job done. Go to bed. https://t.co/pltouoqaaB

  • orchard_helen - 4 hours ago

    RT @Orchardjobs: Associate Creative Director in #Manchester, up to £45k. - @Orchard_Helen #creativejobs https://t.co/Rkz9viKtPz

  • orchardtweets - 5 hours ago

    Good read about how credit control can help to protect your freelance business. https://t.co/chK12wyJ86 https://t.co/WQnR7CSX9M

  • orchard_rich - 6 hours ago

    Full Stack Developer req’d for progressive #Leeds agency expanding with success. £30-32k #digitaljobs… https://t.co/7GtCpGq1tT

  • orchard_davido - 7 hours ago

    RT @FutureIsNext: Manchester, UK, don't miss the screening of @futureisnext this Thursday @Mcr_FRED ! https://t.co/TYhDoGltnZ

  • orchard_rebecca - 1 day ago

    @emdubzlloyd https://t.co/F7unHu0snr I have a feeling this may be one repeat for you for a while now :)

  • orchard_chris - 2 days ago

    "Consumers in the 21st century make buying decisions around the perception of the brand, rather than the reality of the product." ~ Haig

  • orchard_davidh - 4 days ago

    Struggling for a Friday night movie? Plenty of advice in the latest Orchard Guide. https://t.co/5QvrK4QfnB https://t.co/1RtlImGmd5

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    The KIA logo - great marketing, or design faux pas? Here's my two penneth, and it comes with a twist...… https://t.co/cvJE8xLLRO

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    Need some Thursday evening film inspiration? Check out our guide here: https://t.co/WzQhp1MDUf https://t.co/BsS2VyaCUB

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    Here's the Orchard Guide to what you need to be streaming this week. https://t.co/GQNbT7c7Bm https://t.co/qopWMmyMyk

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