CIM - Marketing Cheshire: An Update
Cheshire and Warrington's newly-formed Local Enterprise Partnership has given Visit Chester and Cheshire (VCC) a wider remit for place marketing and promotion, as well as traditional visitor economy support. 'Marketing Cheshire' retains VCC as the consumer-facing brand with 'Invest in Cheshire' and 'Live in Cheshire' launched to develop economic growth across the sub-region as the ninth largest by GVA in England. Find out how Marketing Cheshire is getting on six months from the launch and hear an update on the success of the Celebrating Cheshire event on 16/17 September 2011.
Speaker: Barrie Kelly FCIM.
Barrie Kelly FCIM joined Visit Chester and Cheshire in 2004 as Commercial Director then Director of Operations, leaving in 2009. He then joined St Helens Chamber of Commerce as Marketing and Development Director until June 2011, when he returned to spearhead Marketing Cheshire's business offering.
Previously he was Head of Marketing and Commercial Development at The Mersey Partnership - the economic development, investment and tourism body for Liverpool and Merseyside.
Born in Wigan, Barrie is an experienced strategic marketer, beginning his career at Stowe Bowden Wilson (part of the McCann-Erickson group), a then top five advertising and marketing agency in Manchester. He then progressed as Communications Director for The Data Protection Office in 1996.
Throughout his career he has had an outstanding track record of success in both private and public sectors. This has been recognised within the industry with a number of prominent awards including a CIM SWOT Award for brand repositioning (1999), an IPA commendation for advertising effectiveness (1998) and most recently an award from England for Excellence for web site design (2003).
Price Information: Members and Studying Members £10.00, Students: £15.00 and Guests: £25.00
Registration is from 6pm, the event starts at 6.30pm until 8pm. This is a CPD category 10 event.
Book online at www.cim.co.uk/Events/EventDetail.aspx
or call the Chartered Institute of Marketing on 01628 427 340