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It’s 2016 and communicating with emojis is now more or less the norm for a lot of people.
Could you imagine conveying complicated emotions and gestures like praying hands without the tap of a screen on your iPhone?
Plenty of emoji symbols are practically ubiquitous these days, having earned their place in plenty of advertising campaigns to full-blown feature films about emojis in the pipeline for next year.
Shigetaka Kurita’s original 176 emojis, from 1999, have recently been acquired by MoMA, which could mean the symbols have finally made their long-deserved transition into the art realm. Is it time that the little illustrations we use each and every day be taken as a serious art form?
Yung Jake, an artist from California, has used emojis as a medium in an ongoing series of portraits that recreates contemporary celebrities, artists and even memes. His work ranges from Kanye West, Leonardo DiCaprio and David Bowie all the way through to everyone’s favourite ape Harambe.
To recreate such iconic people, Yung Jake uses layer upon layer of your favourite emojis — the bright red angry face, taco, musical notes and even the alien face. His work is absolutely brilliant, if you’re intrigued by it then you should check it out over on his Instagram page and be sure to make the most of Instagram’s new zoom feature on the photos to see the level of detail each portrait has.
Professor Vyv Evans, from Bangor University, last year looked at how emojis have become the fastest growing language in the UK, and have evolved faster than ancient form of communications, such as hieroglyphics.
Evans looked at “the speed of evolution” in the use of the little popular keyboard icons instead of words. “As a visual language emoji has already far eclipsed hieroglyphics, its ancient Egyptian precursor, which took centuries to develop and is the faster growing form of language in history based on its incredible adoption rate,” he said.
There’s been plenty of criticism that humanity’s reliance on emojis is a regressive slide back towards hieroglyphics but there’s plenty of examples that show emojis are in fact a perfect, modern example of the times changing for the better. Emoji translation is one of these, the first hugely successful masterpiece of the budding genre was Emoji Dick (Moby Dick in emoji) by Fred Benenson. There’s been other attempts at translating classic films into emojis but one of the all time greats is this effort of the 1980 horror film The Shining from Jordan Peele:
It’s hard to believe that emojis have been around for 17 years, they’ve certainly come a long way in those 17 years. Kurita’s original crop were more typographical in nature, the martini glass was meant to represent a bar, whilst the burger was representing a restaurant.
The more modern batch of emojis have seen a shift from the cartoon style of old to much more photorealistic representations of real-world everyday objects.
Like the art world, emojis can be an extremely lucrative business, even more so in the past 12 months with the influx of celebrity endorsed emojis. When Kim Kardashian-West launched her “Kimoji” in December 2015, she literally shut down the Apple App Store.
At its peak the pack of Kimoji’s was costing $1.99 and was attracting over 9,000 downloads per second, earning Kardashian-West around about one million dollars per minute. Following the success of the Kimoji’s, there’s been plenty of other celebrities to jump on the bandwagon in hope of taking their own slice of emoji pie, including Justin Bieber, Kevin Hart and even Charlie Sheen.
Emojis have changed dramatically in the past 17 years and there’s no doubt they’re going to keep changing, especially when Apple update their hieroglyphic alphabet with each new iOS update for the latest batch of iPhones.
With any other artistic movement, it’s unclear as to what the exact impact emojis will have on human history. Similar to the Egyptians and their hieroglyphics, could you ever imagine future generations queuing up and paying to see a rare WhatsApp group message packed with emojis?
Below is our latest report on the salaries and opinions of Northern marketers, creatives, ...
Below is our latest report on the salaries and opinions of Northern marketers, creatives, and digital professionals.
Our Salary Survey sheds light on the average salaries of all the digital, creative, and marketing jobs we recruit for.
In the report are over 280 job titles with the average salary for that position.
How much should you be earning? Are you paying enough? Find out now by downloading below.
Over the last 12 months we've been finding out what really makes professionals tick.
We wanted to know why people leave their job, which job perks actually make a difference when looking for a new role, what motivates them to carry on, and a whole lot more.
We collected the responses from candidates that come through our doors each and every day and we have carefully analysed the results.
Inside you'll find some surprising results on their motivations, what inspires them, and what they really want from the next step in their career.
Download the latest Salary Survey & Career Insights below:
LinkedIn are typically the go-to source when people are looking for a new job.
The company have recently released new data regarding the skills that employers look for in potential new employees and they’ve analysed tons of the hiring and recruiting activity which has occurred on it’s site throughout 2016.
After trudging through all of their data, which sounds like the most time consuming job on Earth, they have released the top 10 skills that can get you hired in 2017 in 14 different countries.
These are the most in-demand skills around the world for 2017:
10: Storage Systems and Managements
9: SEO / SEM Marketing
8: Data Presentation
7: Mobile Development
6: Network and Information Security
5: User Interface Design
4: Middleware and Integration Software
3: Web Architecture and Development
2: Statistical Analysis and Data Mining
1: Cloud and Distributed Computing
Catherine Fisher, a career expert at LinkedIn, explained in a post that the top skills list reveals several trends about the global job market, which includes:
- Demand for marketers is slowing: Throughout 2015 the demand for campaign management, SEO/SEM, and channel marketing were in high demand, things have certainly changed. SEO/SEM dropped down from #4 to #9 and marketing campaign management completely dropped off the list.
- Data and cloud reign supreme: Cloud and distributed computing has remained in the #1 spot for the past two years and is the top skill on more or less every list - including Ireland, Singapore, America, Spain, Germany and France.
- Show me, don’t tell me: For the first time ever, data presentation, which is visualising data, makes the list at #8. Statistical analysis and data mining held strong again, at #2, employers need employees who can organise data so it’s easy for people to understand.
- User interface design is the new black: User interface design, at #5, which is designing the part of products that people interact with, is increasingly in-demand among employers. It ranked #14 in 2014, #10 last year, and #5 this year (second largest jump on this year’s Global Top Skills of 2016 list). Data has become central to many products, which has created a need for people with user interface design skills who can make those products easy for customers to use.
Click here for a full interactive look at the report of the most in-demand skills for 2017.
Head here to see the all of the latest opportunities we have available at Orchard.
Twelve years ago the highest-selling energy drink in the world, Red Bull, decided to buy a ...
Twelve years ago the highest-selling energy drink in the world, Red Bull, decided to buy a Formula One team.
At the time it was viewed as a short-term marketing stunt and somewhat of a pet project for Red Bulls billionaire owner Dietrich Mateschitz.
Twelve years later from the takeover, Red Bull have become one of the most successful teams in the sport. Three years ago, at the end of 2013, they claimed their fourth successive Drivers Championship and Constructors Championship, no mean feat for a company who were relatively new to the sport.
These days, chances are if you were to tune into almost any action or extreme sport you’d be likely to come across a Red Bull logo. It’s recently been reported that Red Bull are looking to purchase an English football club, with Swindon Town FC being the club in question.
This wouldn’t be out of the ordinary for the company, most famously known for their “Red Bull Gives You Wings” advertising campaign, as they currently precede over five football teams throughout the world.
In 2005, Red Bull bought the Austrian club SV Austria Salzburg and renamed it to Red Bull Salzburg. The same year they also purchased the MetroStars, a team in MLS who represented New York City, and rebranded the franchise as the New York Red Bulls.
Two years later they established the lower-division Red Bull Brasil team, who are based in Sao Paulo and most recently purchased the football licence of the German fifth division club SSV Markranstadt, near Leipzig, and renamed them Red Bull Leipzig for the 2009–10 season onwards.
The aim for RB Leipzig was to reach the Bundesliga, the country’s first division, within 10 years and this season that goal was achieved. The club are currently joint top of the Bundesliga alongside the footballing giants Bayern Munich, so I guess you could say job done.
Alongside the success stories there has been one blot for Red Bull when it comes to their endeavours in the footballing world and that was their Red Bull Ghana team and academy which was founded in 2008 and subsequently abolished in 2014.
A move into the lucrative English football market is undoubtedly hugely attractive for the brand. The Premier League is the holy grail for a lot of football clubs and who’s to argue against the Red Bull juggernaut taking a club like Swindon Town FC, maybe rebranded as Red Bull Swindon FC, to the top end of the Premier League alongside clubs like Manchester United and Chelsea?
So how does an energy drink company that only began in 1987 end up becoming one of the most recognisable brands in sport today?
Since Red Bull first launched in Austria, the marketing has been sport focused. They initially started with a one-year sponsorship of an Austrian football team and first entered the motor sports world with their support of Gerhard Berger in 1989.
When the brand decided to launch in America they had a key involvement in action sports, such as motocross, skateboarding, surfing along with BMX-ing. Red Bull also decided to align themselves with some of the most talented young athletes. In 2013, the Red Bull sponsored Marc Marquez became the youngest ever MotoGP World Champion.
Carissa Moore is an American professional surfer who has claimed the world title three times, all whilst under the sponsorship of Red Bull.
Sebastian Vettel is probably Red Bulls biggest success story when it comes to their sponsorship of young athletes. Before making the move to Ferrari, Vettel became a four-time Formula One World Champion whilst racing for Red Bull and in 2010 he became the youngest ever driver to win the Drivers’ World Championship at the grand old age of 23.
The backing of some of the best young athletes in their chosen fields has clearly helped to propel Red Bull to the top and establishing themselves in sport has been one of the keys to Red Bull’s continuing success.
Compared to other brands that advertise within sports, Red Bull haven’t just advertised, they have become involved. Sports fans have been continuously treated to fresh new content from Red Bull whether fit be a video series following some of their sponsored athletes through a season of competition or the much discussed record-breaking stratosphere defying jump from space by Felix Baumgartner.
They don’t just use sport as a way to create value for their consumers, they look to do the ams for athletes and their chosen sports. Events created and supported by Red Bull include the Red Bull Soapbox Race, the X-Fighters Global Freestyle Motocross Tour along with the Red Bull Roll the Dice snowboarding event.
Cashing in on successful athletes or certain sports in general hasn’t been a part of Red Bull’s aim. They’ve obviously gained global recognition and made millions, if not billions but they have invested time, money and ideas to both develop and promote sports that sit within the Red Bull lifestyle, or what they actually refer to as The World of Red Bull, and they have put themselves in a very unique position as one of the most recognisable brands throughout a variety of different sports.
It’s hard to argue against what Red Bull have done in such a short space of time. It’s certainly one of the best examples of how content marketing works: create your own valuable content that will help to tell stories and in return help build loyalty.
Could the next success story for Red Bull be at Swindon’s County Ground? It’s not too hard to imagine when you see what they’ve achieved at other clubs throughout the world. Slightly harder to imagine is fans enjoying a half-time pie and a can of sugar-free Red Bull.
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