How Warburtons have now become the most widely used brand in the UK.

11th March 2010 from  6.00 pm at University of Liverpool Management School

Warburton's goal is to ensure that important values such as quality, freshness and service are delivered to their customers in the 21st Century. For them this isn't just a business. It's a way of life. Learn how these values have made Warburtons market leaders with their Marketing Director, Richard Hayes.

Before joining Warburtons, Richard, previously worked for Allied Domecq and Whyte & Mackay. At Warburtons, he leads the marketing team and implements Warburtons marketing strategy.

The fifth generation of the Warburton family are now in place and are dedicated to continuing the Warburton family tradition of baking, inherited over the past 132 years. As Thomas Warburton said in 1876:

"This is a family company selling traditionally baked bread with a freshness and quality you really can taste."

This event is kindly hosted by Liverpool University Management School.

Registration is from 6:00pm, the event starts at 7:00pm and is expected to finish 8:00pm.

There is no cost to CIM members or studying members. Price for students is £4.90 and for guests £24.50. Please email the events team with any special requirements.

Venue: University of Liverpool Management School, Chatham Street, Liverpool, L69 7ZH

Booking and Pay Details: Please book online for this event at www.cim.co.uk/events. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340 or e-mail cimevents@cim.co.uk