Learn how to understand your customers and what they think

10th February 2010 from 6.00 pm at Sheffield Business School

Understanding consumers is key to effective marketing. Richard Bryan, Managing Director of QA Research will examine key research techniques that are used to uncover how people perceive a product or service and will look at how best to use research results.

Delegates will learn:

* Why understanding consumer perceptions is key to effective marketing

* How research can be used to fully understand consumer perceptions

* Key techniques that are used to uncover how people perceive a product or service

* How to use research results emerging from a consumer perceptions study

Richard has over fifteen years of combined experience working in the tourism sector as well as researching the industry.

Since becoming Managing Director at QA Richard has led the organisation to three market research industry award finals.

Registration is from 6:00pm, with the event beginning at 7:00pm and finishing at approximately 8:00pm.

There is no cost to CIM members or studying members. Price for students is £4.90 and for guests £24.50. Please email the events team with any special requirements.
     
Venue: Sheffield Business School, Sheffield Hallam University, Furnival Buildings, Arundel Street, Sheffield, S1 2WU.

Booking and Pay Details: Please book online for this event at www.cim.co.uk/events. If you cannot do so please call The Chartered Institute of Marketing on +44 (0)1628 427340 or e-mail cimevents@cim.co.uk