Content Marketing to Generate Leads for your Business


Content Marketing is the creation and sharing of content for the purpose of promoting a product or service.

Content plays an important role in your marketing strategies. You need it for lead nurturing and demonstrating thought leadership in your space.
As it is the foundation of your lead generation efforts, marketers rely on content to engage prospects and customers. It helps to overcome lead generation challenges and help you towards achieve new prospects. A successful content marketing effort bring regular leads to you business.
In this training, we will take explore some successful strategies used by some UK organisations. You will also go away with a draft content marketing plan for your business.
Who is this workshop suited to?
Marketing Professionals, Directors
What will you learn?
- What is content marketing?
- How content marketing can generate higher quality leads for lower costs
- The biggest mistakes marketers make in their content marketing strategies
- How to plan your content for lead generation?
- How and why you should create buyer personas?
- How to map content to buying stages?
- Rising above the noise and getting yourself noticed
- Why content is a vital part of your lead generation strategy?
- How to integrate content, email and social?
- Create a content market plan for your organisation
 

Visit Event Page




Things we'd like to talk about

  • Did Snapchat Kill the Homepage?

    When it first arrived on the App Store many people saw Snapchat as a passing fad for the younger ...

    25/05/2017
    25/05/2017

    When it first arrived on the App Store many people saw Snapchat as a passing fad for the younger generation. But with its continued growth into a multi-billion pound company, it has become much more apparent the impact that ...

  • How Design is Helping to Change the Work Environment

    Offices around the world are being designed and created to attract the diverse generation ...

    18/05/2017
    18/05/2017

    Offices around the world are being designed and created to attract the diverse generation of workers that are needed in today’s technology driven era and the look and feel of the working environment itself has become a key ...

  • The Benefits of Creating Original Content

    The internet is awash with millions of articles, blogs and links from the latest expert on ...

    10/05/2017
    10/05/2017

    The internet is awash with millions of articles, blogs and links from the latest expert on any given topic. For a consumer of content, or even a content marketer, it can be extremely hard to decipher what is actually useful ...

  • Movie Posters: we take a look at the design principles in this year's posters

    Recent months have seen some fantastic movies released in cinemas, and they’ve often been ...

    03/05/2017
    03/05/2017

    Recent months have seen some fantastic movies released in cinemas, and they’ve often been backed up with some incredible poster artwork.

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardjobs - 8 hours ago

    Marketing Manager in #Manchester, up to £40k. - @Orchard_Andy #marketingroles https://t.co/I3IHLOJI4l

  • orchardtweets - 13 hours ago

    How AI can help brands reach consumers in search: https://t.co/a4xT8uxFto https://t.co/vSn2AUYWuY

  • orchard_aj - 1 day ago

    Where's good to watch Man Utd and Ajax tonight in town with a decent bit of food??

  • orchard_tommy - 2 days ago

    Junior Creative Designer in #Liverpool, up to £20k. #designjobs https://t.co/ch7gTNIZNl

  • orchard_mike - 2 days ago

    Congratulations to Ollie T and the team with the launch of their new agency @absurd_digital

  • orchard_davido - 6 days ago

    Did you see yesterday's blog post? It's a look at how design is affecting work environments: https://t.co/mFeJ0OCXlB https://t.co/ov7x5NRS27

  • orchard_andy - 6 days ago

    I'm recruiting for an Email Marketing Executive in #Manchester, up to £25k. #marketingroles https://t.co/pF5nbDQ1uF

  • orchard_lucy - 7 days ago

    Currently looking a #freelance Email designer/Builder for w/c 5th June to work with a Cheshire based client. Please get in touch for details

  • orchard_helen - 28 days ago

    Just setting up my Twitter. #myfirstTweet

  • orchard_rich - 36 days ago

    Microsoft is designing an interface for people who have never used computers: https://t.co/niNa5j8IX6 https://t.co/RK3N2HboH3