Content Marketing is the creation and sharing of content for the purpose of promoting a product or service.
Content plays an important role in your marketing strategies. You need it for lead nurturing and demonstrating thought leadership in your space.
As it is the foundation of your lead generation efforts, marketers rely on content to engage prospects and customers. It helps to overcome lead generation challenges and help you towards achieve new prospects. A successful content marketing effort bring regular leads to you business.
In this training, we will take explore some successful strategies used by some UK organisations. You will also go away with a draft content marketing plan for your business.
Who is this workshop suited to?
Marketing Professionals, Directors
What will you learn?
- What is content marketing?
- How content marketing can generate higher quality leads for lower costs
- The biggest mistakes marketers make in their content marketing strategies
- How to plan your content for lead generation?
- How and why you should create buyer personas?
- How to map content to buying stages?
- Rising above the noise and getting yourself noticed
- Why content is a vital part of your lead generation strategy?
- How to integrate content, email and social?
- Create a content market plan for your organisation