NOW CANCELLED: Is Social Media Killing Ad Campaigns?


Just how does social media fit into a company's marketing strategy, and how can it work with other media?

Wednesday May 16th, 2012 from 6:15 PM to 7:30 PM (GMT)

The New Ellington Hotel
23-25a York Place
Leeds
LS1 2EY 

Social Media Seminar - 16th May 2012.
6.15pm to 7.30pm. The New Ellington Hotel.

Just how does social media fit into a company's marketing strategy, and how can it work with other media?

James Pearson from MadeByPi, will share his experience of social media, and use live case studies to highlight how it can be used to make marketing your business more effective.
James will also highlight where social media might start replacing conventional channels to market. Beware the ad campaign.

Today digital increasingly takes the lead in an ad campaign, where the measurability of return on investment (ROI) offered by digital marketing is invaluable. Social media is a key part of this new landscape, but with so many channels and opinions competing for consumers' attention, it's easy for them to ignore a marketing message unless it's something they really want to hear.

So is social media a threat or an opportunity?
How can the advertising industry make the most of it? In this event we hear how 'high profile brand/retailer' with a 'high budget' TV and press advertising budget, is learning more from their customers' likes and dislikes by following their online behaviour.

James will discuss how to turn a 'like' into a 'love', and how to keep up with today's fast-paced consumer lifestyle and how to transform a simple ad campaign into a full-blown word-of-mouth marketing phenomenon.

http://social-media-seminar-es2.eventbrite.com/?srnk=58




Things we'd like to talk about

  • Best Of The Web This Week - 3rd July

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos ...

    03/07/2015
    03/07/2015

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos and apps from the last five days.

  • Will you still be using Photoshop next year?

    New tools threaten Photoshop as the sole tool for Web Designers

    18/06/2015
    18/06/2015

    New tools threaten Photoshop as the sole tool for Web Designers

  • Best Of The Web - 8th to 12th June

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos ...

    12/06/2015
    12/06/2015

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos and apps from the last five days.

  • Business cards, without the card!

    The most creative business cards we've seen, printed on anything BUT card.

    02/06/2015
    02/06/2015

    The most creative business cards we've seen, printed on anything BUT card.

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchard_chris - 48 minutes ago

    Unbelievable Geoff. https://t.co/rlF4lBTSy5

  • orchard_helen - 2 hours ago

    Bipolar weather!

  • orchardtweets - 4 hours ago

    10 Reasons Your Business Should Be On Instagram http://t.co/A5whggqWyL http://t.co/wolBomZnNv

  • orchard_rick - 7 hours ago

    @richaskew @Mr_Bingo That was so awesome to watch that I've backed it.

  • orchard_al - 8 hours ago

    RT @settostun: This isn't an outtake from Blade Runner—it's Beijing today. via @punodraws @TomHoltzPaleo @b0yle http://t.co/QHMxSunUAL

  • orchardjobs - 1 day ago

    Graphic Designer in #Cheshire, up to £27K. - @Orchard_AJ #designjobs https://t.co/nSyOGjg4HT

  • orchard_tommy - 3 days ago

    10 Hilarious Life Hacks For Lazy People http://t.co/bCnPIdPwcU

  • orchard_laura - 3 days ago

    RT @Orchardtweets: Everything you missed on the web this week: http://t.co/jAtC8oJ5Mj http://t.co/w0yrbe9TAj

  • orchard_ross - 3 days ago

    RT @Orchardtweets: Everything you missed on the web this week: http://t.co/jAtC8oJ5Mj http://t.co/w0yrbe9TAj

  • orchard_april - 3 days ago

    RT @Orchardtweets: Everything you missed on the web this week: http://t.co/jAtC8oJ5Mj http://t.co/w0yrbe9TAj

  • orchard_luke - 3 days ago

    RT @Orchardtweets: Everything you missed on the web this week: http://t.co/jAtC8oJ5Mj http://t.co/w0yrbe9TAj

  • orchard_daniel - 3 days ago

    RT @Orchardtweets: Everything you missed on the web this week: http://t.co/jAtC8oJ5Mj http://t.co/w0yrbe9TAj

  • orchard_andy - 3 days ago

    RT @Orchardtweets: Everything you missed on the web this week: http://t.co/jAtC8oJ5Mj http://t.co/w0yrbe9TAj

  • orchard_mike - 3 days ago

    RT @Orchardtweets: Everything you missed on the web this week: http://t.co/jAtC8oJ5Mj http://t.co/w0yrbe9TAj