NOW CANCELLED: Is Social Media Killing Ad Campaigns?


Just how does social media fit into a company's marketing strategy, and how can it work with other media?

Wednesday May 16th, 2012 from 6:15 PM to 7:30 PM (GMT)

The New Ellington Hotel
23-25a York Place
Leeds
LS1 2EY 

Social Media Seminar - 16th May 2012.
6.15pm to 7.30pm. The New Ellington Hotel.

Just how does social media fit into a company's marketing strategy, and how can it work with other media?

James Pearson from MadeByPi, will share his experience of social media, and use live case studies to highlight how it can be used to make marketing your business more effective.
James will also highlight where social media might start replacing conventional channels to market. Beware the ad campaign.

Today digital increasingly takes the lead in an ad campaign, where the measurability of return on investment (ROI) offered by digital marketing is invaluable. Social media is a key part of this new landscape, but with so many channels and opinions competing for consumers' attention, it's easy for them to ignore a marketing message unless it's something they really want to hear.

So is social media a threat or an opportunity?
How can the advertising industry make the most of it? In this event we hear how 'high profile brand/retailer' with a 'high budget' TV and press advertising budget, is learning more from their customers' likes and dislikes by following their online behaviour.

James will discuss how to turn a 'like' into a 'love', and how to keep up with today's fast-paced consumer lifestyle and how to transform a simple ad campaign into a full-blown word-of-mouth marketing phenomenon.

http://social-media-seminar-es2.eventbrite.com/?srnk=58




Things we'd like to talk about

  • Manchester's Digital Industry 2016 - talent management and candidate experience

    2015 marked a prosperous year for Manchester in the digital world with Manchester employing ...

    11/02/2016
    11/02/2016

    2015 marked a prosperous year for Manchester in the digital world with Manchester employing 56,145 people. With a range of talent pumping out of three well-renowned universities, we can only anticipate that this figure will ...

  • What can Apu from The Simpsons teach us about relationship building?

    Standing out in a crowded marketplace can be difficult, and costly when you consider the price ...

    10/02/2016
    10/02/2016

    Standing out in a crowded marketplace can be difficult, and costly when you consider the price of advertising, event sponsorship, search performance and so on.

  • Premier League launches rebrand for 2016-2017 season

    This season’s Premier League table looks a little unfamiliar with Leicester City perched at ...

    09/02/2016
    09/02/2016

    This season’s Premier League table looks a little unfamiliar with Leicester City perched at the top and the league will be taking on another new look from next season following the launch of their new ‘visual identity’.

  • Note To Self - A Tale Of Resilience

    Like the returning of an old friend, Note to Self was welcomed back with open arms last night, ...

    05/02/2016
    05/02/2016

    Like the returning of an old friend, Note to Self was welcomed back with open arms last night, and a sell out crowd no less.

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardjobs - 41 minutes ago

    Senior Packaging Designer in #West Yorkshire, up to £35k. - @Orchard_Rich #designjobs https://t.co/6Ifl7G8K73

  • orchard_chris - 43 minutes ago

    #GinOclock https://t.co/1LaKHiPWnH

  • orchard_helen - 14 hours ago

    RT @designtaxi: Key things that you should research on before designing a logo https://t.co/Psqfit6gD3 https://t.co/DHEVOgFVcu

  • orchard_davidh - 20 hours ago

    Current roles I'm recruiting for. Get in touch if you're interested :-) david@orchard.co.uk #Marketing #Manchester https://t.co/G7nIv067k1

  • orchard_mike - 21 hours ago

    @Orchard_chris @Orchard_DavidH @orchard_AJ @MauriceKilbride @BespokeDave shit! (Logs into FF immediately!

  • orchardtweets - 22 hours ago

    @Orchard_Andy took a look at what Apu from The Simpsons can teach us about relationships. https://t.co/VuxUkmIIUr https://t.co/WnkSMinUoB

  • orchard_davido - 1 day ago

    RT @bryanrobson: Great to be involved in @manutd's 7million celebrations. Retweet for the chance to win this shirt! #MUFC7 https://t.co/5Pi…

  • orchard_rick - 1 day ago

    So women are considered better coders than men. BUT only if they hide their gender. How incredibly depressing. https://t.co/IHt6CHF1Kn

  • orchard_laura - 1 day ago

    RT @CityLifeManc: A Spice Girls club night is heading to Manchester https://t.co/gh3GPyJwit https://t.co/svEZlX2hBN

  • orchard_luke - 2 days ago

    Looking for a Digital Designer for a new role in Leeds Centre up to 35K. The right person can work from home!!

  • orchard_daniel - 2 days ago

    Interesting point of view on the new VW advert, be interested to hear what peoples thoughts are on this.... https://t.co/BcWhDFgzUS

  • orchard_andy - 2 days ago

    Facebook has become awash with linkbait and ads. Where's the party now, are marketers in the wrong place? great read https://t.co/RAOnS24S2W

  • orchard_rich - 2 days ago

    RT @Orchard_Rick: Please RT! Any North or East Yorkshire based Graphic Designers around for a 2 week freelance booking starting next week?…

  • orchard_aj - 2 days ago

    Tony Pulis will be the next PL manager to leave his post, despite spending a fortune in the club shop #bbcfacup #bbcfootball

  • orchard_tommy - 4 days ago

    The Orchard Blog has taken a look at the Premier League's new rebrand for next season. https://t.co/x0dvXXrlOj https://t.co/w907eBjUCz

  • orchard_lucy - 7 days ago

    RT @Orchardtweets: Great evening last night which @Orchard_Andy has recapped. @Texturemcr @chrisgaffey @lordwhitney @claudiaklat @uncoatedm…

  • orchard_sarahc - 17 days ago

    RT @alexcannon247: Just spent at least 2 minutes trying to find an emoji to best describe Stephanie. These were the contenders... 👎🏼😷🐀🐖🐶🐍🚲🔫…

  • orchard_charley - 57 days ago

    RT @Orchard_Laura: Orchard girlies! Xmas do! @Orchard_Helen @Orchard_Lucy @orchard_sarahc @Orchard_Charley https://t.co/fsQ40r2tQl