NOW CANCELLED: Is Social Media Killing Ad Campaigns?


Just how does social media fit into a company's marketing strategy, and how can it work with other media?

Wednesday May 16th, 2012 from 6:15 PM to 7:30 PM (GMT)

The New Ellington Hotel
23-25a York Place
Leeds
LS1 2EY 

Social Media Seminar - 16th May 2012.
6.15pm to 7.30pm. The New Ellington Hotel.

Just how does social media fit into a company's marketing strategy, and how can it work with other media?

James Pearson from MadeByPi, will share his experience of social media, and use live case studies to highlight how it can be used to make marketing your business more effective.
James will also highlight where social media might start replacing conventional channels to market. Beware the ad campaign.

Today digital increasingly takes the lead in an ad campaign, where the measurability of return on investment (ROI) offered by digital marketing is invaluable. Social media is a key part of this new landscape, but with so many channels and opinions competing for consumers' attention, it's easy for them to ignore a marketing message unless it's something they really want to hear.

So is social media a threat or an opportunity?
How can the advertising industry make the most of it? In this event we hear how 'high profile brand/retailer' with a 'high budget' TV and press advertising budget, is learning more from their customers' likes and dislikes by following their online behaviour.

James will discuss how to turn a 'like' into a 'love', and how to keep up with today's fast-paced consumer lifestyle and how to transform a simple ad campaign into a full-blown word-of-mouth marketing phenomenon.

http://social-media-seminar-es2.eventbrite.com/?srnk=58




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Jobs we know about

Things we tweet about

  • orchardtweets - 12 minutes ago

    .@Orchard_Rich has an opportunity for a Creative Artworker in #Leeds - up to £25,000 #designjobs https://t.co/AqJ8WPrqU4

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    Junior Designer in #Manchester, up to £20k. - @Orchard_Tommy #designjobs https://t.co/Bj6NosdA4O

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    Digital Designer role in Manchester. £30,000 - £40,000. High profile agency with significant investment in digital.. https://t.co/fZCdhS8zm1

  • orchard_rick - 4 hours ago

    @Orchard_Helen The same thing is happening in America though. :(

  • orchard_helen - 4 hours ago

    @Orchard_Rick Ah ok. In that case, i'm going back to the airport 👋🏼

  • orchard_rebecca - 23 hours ago

    RT @AngrySalmond: The face palm. The universal sign that Nigel Farage is talking. https://t.co/oc7EAl7w2k

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    Wow 2 awards for @Space48ers congrats. Where are you @Jon_Woodall ? #BigChipAwards

  • orchard_davidh - 6 days ago

    Brand new role based in #Liverpool - #marketing & #events for a forward thinking agency - https://t.co/gZDn5pHdSt https://t.co/TSJpzfIlW6

  • orchard_tommy - 12 days ago

    NEW JOB :: Great new 3D Visualiser role, please get in touch if you're interested DM or Email - tom@orchard.co.uk :D https://t.co/36HetYN7Ko

  • orchard_davido - 13 days ago

    Never before have I been so proud to sit next to a man while he ate! https://t.co/DKne2F0oHS

  • orchard_lucy - 13 days ago

    RT @Orchard_Helen: *Please Retweet* I have a few non-creative artworker roles on in #manchester city ctr - £20-25k please get in touch #hir…

  • orchard_andy - 18 days ago

    RT @Orchardtweets: ***FREELANCE OPPORTUNITY*** Retoucher wanted for 1/2 weeks work based in Merseyside. Contact Lucy or Dave on 0161 455 00…

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    RT @footyawayday: The beautiful game.... https://t.co/RYxPxK7WEI