NOW CANCELLED: Is Social Media Killing Ad Campaigns?


Just how does social media fit into a company's marketing strategy, and how can it work with other media?

Wednesday May 16th, 2012 from 6:15 PM to 7:30 PM (GMT)

The New Ellington Hotel
23-25a York Place
Leeds
LS1 2EY 

Social Media Seminar - 16th May 2012.
6.15pm to 7.30pm. The New Ellington Hotel.

Just how does social media fit into a company's marketing strategy, and how can it work with other media?

James Pearson from MadeByPi, will share his experience of social media, and use live case studies to highlight how it can be used to make marketing your business more effective.
James will also highlight where social media might start replacing conventional channels to market. Beware the ad campaign.

Today digital increasingly takes the lead in an ad campaign, where the measurability of return on investment (ROI) offered by digital marketing is invaluable. Social media is a key part of this new landscape, but with so many channels and opinions competing for consumers' attention, it's easy for them to ignore a marketing message unless it's something they really want to hear.

So is social media a threat or an opportunity?
How can the advertising industry make the most of it? In this event we hear how 'high profile brand/retailer' with a 'high budget' TV and press advertising budget, is learning more from their customers' likes and dislikes by following their online behaviour.

James will discuss how to turn a 'like' into a 'love', and how to keep up with today's fast-paced consumer lifestyle and how to transform a simple ad campaign into a full-blown word-of-mouth marketing phenomenon.

http://social-media-seminar-es2.eventbrite.com/?srnk=58




Things we'd like to talk about

  • Best of the Web this Week - 10th - 14th August

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos ...

    14/08/2015
    14/08/2015

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos and apps from the last five days

  • Best of the Web this Week - 3rd - 7th August

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos ...

    07/08/2015
    07/08/2015

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos and apps from the last five days.

  • The Orchard Fantasy Football League returns for 2015/2016

    It’s the seventh year of the triumphant OrchardShoots Fantasy Premier League. This season’s ...

    03/08/2015
    03/08/2015

    It’s the seventh year of the triumphant OrchardShoots Fantasy Premier League. This season’s title is once again up for grabs, with a chance at glory still within your reach.

  • Best Of The Web This Week: 6th - 10th July

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos ...

    10/07/2015
    10/07/2015

    Each week one of our staff takes a moment to compile all the useful links, downloads, videos and apps from the last five days.

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardjobs - 1 minute ago

    Technical SEO Executive in #Manchester, up to £37k. - @Orchard_Daniel #SEOjobs https://t.co/nuh5h4qQae

  • orchardtweets - 1 minute ago

    "Design is the body language of your marketing. Don’t slouch." - Mark King

  • orchard_chris - 1 minute ago

    Happy Friday lads! @orchard_AJ @Orchard_DavidH http://t.co/QuKAqe7zmK

  • orchard_laura - 24 minutes ago

    Off to try @CosyManchester with the Orchard girls tonight!

  • orchard_helen - 13 hours ago

    @NickToye send them my way - get them to email me :)

  • orchard_luke - 21 hours ago

    Please RT:) Looking for a #GraphicDesigner for a 2 week booking starting 07/09/15 for a well known Leeds agency. Get in touch!

  • orchard_rick - 21 hours ago

    @KingScooty I bought it too thinking that most things would be in the cloud so it wouldn't matter. I am an idiot.

  • orchard_mike - 2 days ago

    @groovegenerator oh hello!

  • orchard_andy - 8 days ago

    RT @Orchard_Laura: Any #Freelance #FrontEndDevelopers with experience of Adobe Edge please get in touch ASAP, 2wk project in Manchester. Pl…

  • orchard_daniel - 17 days ago

    RT @Orchard_Laura: Looking for a conceptual and quirky #copywriter to work on an exciting project starting tomorrow for around 2 weeks - pl…

  • orchard_tommy - 22 days ago

    RT @insidernwest: Manchester voted most liveable city in the North http://t.co/zdMBWUaa1q #Manchester http://t.co/2Zw5cBJnw6

  • orchard_april - 27 days ago

    RT @Orchardtweets: Are you a Social Media Exec who'd like to take control of this Twitter account? Let's hear from you: http://t.co/Zw3PkP…