NOW CANCELLED: Is Social Media Killing Ad Campaigns?


Just how does social media fit into a company's marketing strategy, and how can it work with other media?

Wednesday May 16th, 2012 from 6:15 PM to 7:30 PM (GMT)

The New Ellington Hotel
23-25a York Place
Leeds
LS1 2EY 

Social Media Seminar - 16th May 2012.
6.15pm to 7.30pm. The New Ellington Hotel.

Just how does social media fit into a company's marketing strategy, and how can it work with other media?

James Pearson from MadeByPi, will share his experience of social media, and use live case studies to highlight how it can be used to make marketing your business more effective.
James will also highlight where social media might start replacing conventional channels to market. Beware the ad campaign.

Today digital increasingly takes the lead in an ad campaign, where the measurability of return on investment (ROI) offered by digital marketing is invaluable. Social media is a key part of this new landscape, but with so many channels and opinions competing for consumers' attention, it's easy for them to ignore a marketing message unless it's something they really want to hear.

So is social media a threat or an opportunity?
How can the advertising industry make the most of it? In this event we hear how 'high profile brand/retailer' with a 'high budget' TV and press advertising budget, is learning more from their customers' likes and dislikes by following their online behaviour.

James will discuss how to turn a 'like' into a 'love', and how to keep up with today's fast-paced consumer lifestyle and how to transform a simple ad campaign into a full-blown word-of-mouth marketing phenomenon.

http://social-media-seminar-es2.eventbrite.com/?srnk=58




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read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardjobs - 10 hours ago

    Content Coordinator (2-3 month contract) in #Manchester, up to £20k pro-rata. - @Orchard_Andy #marketingjobs https://t.co/Ovx90LQT7g

  • orchardtweets - 15 hours ago

    Can Graphic Design Save Your Life? https://t.co/XS1NXmFFB4 https://t.co/WMyuQcsRIz

  • orchard_laura - 3 days ago

    Excited to be at the @designmcr conference 2017 ready to catch the afternoon talks! https://t.co/Rm5BCtL7d2

  • orchard_mike - 3 days ago

    White city @KFC_UKI what a complete disaster! 40 mins to get our food. A restaurant full of staff with one person making up meals. #fail

  • orchard_lucy - 3 days ago

    RT @orchard_mike: Next up at #designmcr is the BBC’s Head of UC @mewroh great line up today

  • orchard_tommy - 3 days ago

    Looking forward to @designmcr conference later today!! Awesome venue and awesome speakers! 👌🏼#designmcr

  • orchard_davido - 3 days ago

    @designmcr looking forward to the show! #designmcr

  • orchard_andy - 11 days ago

    RT @Orchardjobs: Digital Marketing Manager in #Leeds, up to £65k. - @Orchard_Andy #marketingjobs https://t.co/xadeHCG2mE

  • orchard_deke - 67 days ago

    https://t.co/DPzrv1myDY