NOW CANCELLED: Is Social Media Killing Ad Campaigns?


Just how does social media fit into a company's marketing strategy, and how can it work with other media?

Wednesday May 16th, 2012 from 6:15 PM to 7:30 PM (GMT)

The New Ellington Hotel
23-25a York Place
Leeds
LS1 2EY 

Social Media Seminar - 16th May 2012.
6.15pm to 7.30pm. The New Ellington Hotel.

Just how does social media fit into a company's marketing strategy, and how can it work with other media?

James Pearson from MadeByPi, will share his experience of social media, and use live case studies to highlight how it can be used to make marketing your business more effective.
James will also highlight where social media might start replacing conventional channels to market. Beware the ad campaign.

Today digital increasingly takes the lead in an ad campaign, where the measurability of return on investment (ROI) offered by digital marketing is invaluable. Social media is a key part of this new landscape, but with so many channels and opinions competing for consumers' attention, it's easy for them to ignore a marketing message unless it's something they really want to hear.

So is social media a threat or an opportunity?
How can the advertising industry make the most of it? In this event we hear how 'high profile brand/retailer' with a 'high budget' TV and press advertising budget, is learning more from their customers' likes and dislikes by following their online behaviour.

James will discuss how to turn a 'like' into a 'love', and how to keep up with today's fast-paced consumer lifestyle and how to transform a simple ad campaign into a full-blown word-of-mouth marketing phenomenon.

http://social-media-seminar-es2.eventbrite.com/?srnk=58




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read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardjobs - 48 minutes ago

    Senior Web Designer in #Manchester, up to £35k. - @Orchard_Tommy #digitaljobs https://t.co/EGKBp4oF0E

  • orchard_helen - 10 hours ago

    So proud to be British this week 🇬🇧

  • orchard_mike - 14 hours ago

    Sweden Vs Silicon Valley, we compare two vastly different working days https://t.co/vi6tbm9uhc https://t.co/ujHxzqG0YO

  • orchardtweets - 15 hours ago

    A great panel debate on the Future of Agencies at AdWeek - https://t.co/lAC8vRJg7i https://t.co/qOxo5fmDI7

  • orchard_aj - 15 hours ago

    RT @Orchardtweets: We finally got to eat our own egg! https://t.co/zcm8XDSE7l

  • orchard_lucy - 16 hours ago

    RT @orchard_davido: ***Freelance Front End Dev/Digital Designer wanted*** 3-4 week booking in April based in Sheffield, get in touch for de…

  • orchard_davido - 17 hours ago

    ***Freelance Front End Dev/Digital Designer wanted*** 3-4 week booking in April based in Sheffield, get in touch fo… https://t.co/YBPXVyFsXt

  • orchard_andy - 17 hours ago

    Thanks Mike! https://t.co/kizxLqqHaN

  • orchard_chris - 19 hours ago

    Applications are open! £5m banking technology challenge arrives in Manchester #fintech https://t.co/tSpPAlSLGA via @ProlificNorth

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    Love this, but I was always told that you can burn a consistent image into a TV screen? https://t.co/Lkwm9K9PGW https://t.co/bfwqambfq1

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  • orchard_rich - 7 days ago

    There coming... https://t.co/jDg47nuHAn