NOW CANCELLED: Is Social Media Killing Ad Campaigns?
Wednesday May 16th, 2012 from 6:15 PM to 7:30 PM (GMT)
The New Ellington Hotel
23-25a York Place
Social Media Seminar - 16th May 2012.
6.15pm to 7.30pm. The New Ellington Hotel.
Just how does social media fit into a company's marketing strategy, and how can it work with other media?
James Pearson from MadeByPi, will share his experience of social media, and use live case studies to highlight how it can be used to make marketing your business more effective.
James will also highlight where social media might start replacing conventional channels to market. Beware the ad campaign.
Today digital increasingly takes the lead in an ad campaign, where the measurability of return on investment (ROI) offered by digital marketing is invaluable. Social media is a key part of this new landscape, but with so many channels and opinions competing for consumers' attention, it's easy for them to ignore a marketing message unless it's something they really want to hear.
So is social media a threat or an opportunity?
How can the advertising industry make the most of it? In this event we hear how 'high profile brand/retailer' with a 'high budget' TV and press advertising budget, is learning more from their customers' likes and dislikes by following their online behaviour.
James will discuss how to turn a 'like' into a 'love', and how to keep up with today's fast-paced consumer lifestyle and how to transform a simple ad campaign into a full-blown word-of-mouth marketing phenomenon.