MMU - Dave Chaffey Lecture: 11 trends for 2011


This is a free opportunity to hear the views of Dr Dave Chaffey - recognised as a leading authority on all aspects of digital marketing.



Thursday, January 20, 2011
6:00 PM - 8:00 PM

Lecture Theatre C0.14
John Dalton Building
Chester Street (off Oxford Street)
M1 5GD

Event Details

In this special guest lecture, Dave will cover "11 trends for 2011" which are important for success in today's digital marketing which form the opportunities and challenges marketers must manage. These will cover the main digital channels including search, social, mobile and email marketing plus creating online experiences. He will illustrate these with examples of good practice.

Who Should attend:

Students and the business community. Whether you are a digital marketing expert or new to this field, this session is guaranteed to send you away with some stimulating ideas for 2011. Dave's session is designed to trigger interesting discussion amongst delegates.

The event also an excellent networking opportunity for anyone wishing to develop their digital marketing network and career.

Tickets are limited so reserve your place now. You will need to have registered in order to attend.

About the Speaker:

Dr Dave Chaffey, BSc, PhD, FCIM, FIDM

Dr Dave Chaffey is CEO and co-founder of Smart Insights (www.smartinsights.com), a digital marketing portal and consultancy who provide advice and software to help businesses succeed online. He has consulted on digital marketing strategy for companies of a range of sizes from larger organisations like 3M, BP, HSBC and Mercedes-Benz UK to smaller organisations like Arco, Euroffice, Hornbill and i-to-i.

Dave’s passion is educating marketers about latest and best practices in digital marketing, so empowering businesses to improve their online performance through getting the most value from their web analytics and market insight.

He is proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave has also been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.

Dave is author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence (with PR Smith) and Total E-mail Marketing. He is also author of the Econsultancy best practice guides to Search Engine Optimisation, Paid Search Marketing, Web site design and Managing Digital Channels”.

http://mmubs.eventbrite.com/



Things we'd like to talk about

  • Sweden Vs Silicon Valley

    Has the 40 hour week had its day? We look at the working conditions in Gothenburg and Silicon ...

    27/03/2017
    27/03/2017

    Has the 40 hour week had its day? We look at the working conditions in Gothenburg and Silicon valley to see how these vastly different working days compare?

  • #OrchardEggs They're Back and they are Bigger then your Head

    It's that time of year again for the return of the legendary Eggs Bigger then your Head. Take ...

    24/03/2017
    24/03/2017

    It's that time of year again for the return of the legendary Eggs Bigger then your Head. Take a look at these giant eggs, one could be in your hands soon, they are just a tweet away.

  • Shoppable Advertising, we take a closer look into this popular Ecommerce technique.

    We take a closer look at this new technique to increase conversion and do away with the traditional ...

    17/03/2017
    17/03/2017

    We take a closer look at this new technique to increase conversion and do away with the traditional "click through to website" routine

  • Are Apple about to open the coolest office space in the world?

    It was announced this week that Apple are planning to move into their new 175-acre campus, ...

    23/02/2017
    23/02/2017

    It was announced this week that Apple are planning to move into their new 175-acre campus, named the Apple Park, in April.

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardjobs - 44 minutes ago

    Senior Web Designer in #Manchester, up to £35k. - @Orchard_Tommy #digitaljobs https://t.co/EGKBp4oF0E

  • orchard_helen - 9 hours ago

    So proud to be British this week 🇬🇧

  • orchard_mike - 14 hours ago

    Sweden Vs Silicon Valley, we compare two vastly different working days https://t.co/vi6tbm9uhc https://t.co/ujHxzqG0YO

  • orchardtweets - 15 hours ago

    A great panel debate on the Future of Agencies at AdWeek - https://t.co/lAC8vRJg7i https://t.co/qOxo5fmDI7

  • orchard_aj - 15 hours ago

    RT @Orchardtweets: We finally got to eat our own egg! https://t.co/zcm8XDSE7l

  • orchard_lucy - 16 hours ago

    RT @orchard_davido: ***Freelance Front End Dev/Digital Designer wanted*** 3-4 week booking in April based in Sheffield, get in touch for de…

  • orchard_davido - 17 hours ago

    ***Freelance Front End Dev/Digital Designer wanted*** 3-4 week booking in April based in Sheffield, get in touch fo… https://t.co/YBPXVyFsXt

  • orchard_andy - 17 hours ago

    Thanks Mike! https://t.co/kizxLqqHaN

  • orchard_chris - 19 hours ago

    Applications are open! £5m banking technology challenge arrives in Manchester #fintech https://t.co/tSpPAlSLGA via @ProlificNorth

  • orchard_tommy - 3 days ago

    Love this, but I was always told that you can burn a consistent image into a TV screen? https://t.co/Lkwm9K9PGW https://t.co/bfwqambfq1

  • orchard_davidh - 4 days ago

    Shoppable Advertising, we take a closer look into this popular Ecommerce technique. https://t.co/6juJrmcLEF https://t.co/SFtUHpnS3g

  • orchard_rich - 7 days ago

    There coming... https://t.co/jDg47nuHAn