Making It: In E-Tail

This talk will fuse together all the elements of eCommerce and teach you how to bag that dream job in the online world.

Date: Wednesday 18th April 2012
Location: Upstairs Bar, Revolution, 90-94 Oxford Road, Manchester, M1 5WH

Doors open at 6:30pm with the talk scheduled to run from 7:00pm to 8:00pm with 15 minutes of Q+A with the audience

Catherine Turner - eCommerce Manager - at
Catherine is responsible for managing the Ecommerce Team, Visual Merchandisers, Copywriter & Channel Manager at

Catherine’s role see’s her managing the publishing of all new products on the website, merchandising, product descriptions, categorisation and taxonomy for all product areas on This role involves working to continually improve processes across the business, involving close relationships with buying, studio and marketing.

Anjeli Patel - Online Marketing Manager at Missguided Ltd
Anjeli is the Online Marketing Manager for pure play fashion site

Anjeli role is to ensuring all online campaigns are performing above in the most effective way. Anjeli job role see’s her working across everything from social media, marketing, editorial, merchandising and website performance.

Previous to MissGuided Anjeli worked online at Aurora Fashion and Bench.

Aaron Lavery - Digital Content Manager - Umbro
Aaron works on the digital marketing team at super sports brand Umbro, updating and editing all the online content for the brand as well as co-ordaining all their social media channels.

Previous to Umbro Aaron was a staff writer at the Metro, covering music, film, art, food and theatre in and around the city, writing, researching and editing copy for the daily newspaper.

Aaron’s role as a digital marketing manager is one of the widest and sort after disciplines in the industry. As e-tail over takes retail, it’s essential that any graduate has their finger on the pulse with digital marketing.

Matt Hackett - Digital and Marketing Recruitment Manager - Orchard
Matt has been recruiting across marketing and PR disciplines for over 10 years.

Many of Matt’s current clients are within the fashion and retail related sectors. An ever increasing proportion of the job vacancies he's briefed on, and candidates he meets, are directed towards digital and e-commerce, a continually evolving and expanding area to develop a career in.
Matt will be joining the panel to give his expert opinion on the best and most effective methods for graduates to secure a career in the world of online retail. 
Chaired by Jordan McDowell - Editorial Manager - The Fashion Network
Jordan works across the digital content for The Fashion Network, as well as working in-house for designer boutique Black White Denim,
Jordan also successfully runs his own blog ‘Fashion Rambler’  where he dabbles in many aspects of this world from tweeting, journalism and photography to film, media, blogging, SEO and even Affiliate Marketing. 

About the event:
E-Tail is the fastest growing sector of the fashion industry and in turn professionals working in this sector are fast becoming the highest earning of the whole fashion and retail industry. It is an ever developing and changing area of fashion and retail. Working in E-Commerce means making your own rules as the ideas of today’s E-Commerce professionals’ influence the way people shop and interact online.

As the demand for jobs grows rapidly, this sector of the industry is becoming more and more competitive. If you know you have what it takes but just need a few hints and tips to Make It, then come along and listen to our panel of experts give their advice on how to land that dream job.

Areas covered:
 - The different job roles involved in E-commerce
 - How fashion uses e-commerce
 - What skills are needed
 - Plus Q&A opportunities from the audience

Who should attend?
Anyone who is…..
 - Looking to learn how to get a job in e-commerce
 - Looking to learn how to work in PR & Marketing
 - Wanting to understand more about E-Commerce
 - Wanting to understand more about how online can aid brands/designers

If you think this event might be for you, it probably is.

How to buy tickets?
 - Students: £6.00 - You must produce valid NUS or student card on arrival. You can book online below or e-mail to reserve a place and pay later
 - Lecturers or members of a university or college: Tickets £6.00 - If you would like to make group bookings for your students contact
 - Industry: £10.00 – To make payment please contact 

Things we'd like to talk about

  • Twitter is changing how it counts characters in tweets

    Users of Twitter will soon have more freedom to compose longer messages as the social media ...


    Users of Twitter will soon have more freedom to compose longer messages as the social media company are reportedly planning to stop counting photos and links as part of the 140-character limit that they impose.

  • Engagement and Creativity Breakfast with Weber Shandwick

    Weber Shandwick hosted the Engagement and Creativity Breakfast this morning at the Alliance ...


    Weber Shandwick hosted the Engagement and Creativity Breakfast this morning at the Alliance Manchester Business School and it was a great insight into the changing relationship between the creative and marketing worlds.

  • Some of our favourite packaging projects

    We’ve decided to put together a collection of some of our favourite packaging projects that ...


    We’ve decided to put together a collection of some of our favourite packaging projects that we’ve recently come across. The first collection includes Dominos, everyone’s favourite pizza takeaway, some very fancy jams and ...

  • Orchard's One Week Film or Television Career Swap

    There’s a ton of people we’d all like to trade places with from the world of television and ...


    There’s a ton of people we’d all like to trade places with from the world of television and film and here at Orchard we’ve decided to put together a collection of people that have jobs and lifestyles that we’d like to sample, ...

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardjobs - 9 minutes ago

    Digital Marketing Manager in #Manchester, up to £35k. - @Orchard_Davidh #marketingjobs

  • orchardtweets - 1 hour ago

    @stephenhunter21 Snoring White and the Seven Dwarfs. #BoringBlockbusters

  • orchard_helen - 13 hours ago

    RT @Logo_Geek: Loving this new logo & identity for Paris Convention & Visitors Bureau via @ucllc #branding https://…

  • orchard_rick - 19 hours ago

    This rebrand of the Paris Visitors' Bureau is PERFECT. More of it here:

  • orchard_rebecca - 19 hours ago

    Digital Marketing Manager in #westyorkshire required. £24-34k. Impressive progression rates and creative environment

  • orchard_rich - 1 day ago

    @nlaycock luckily I did get a ticket. Sorry u didn't. See attached if u r happy sitting with Hull supporters UTO

  • orchard_chris - 1 day ago

    😢 #HoldTheDoor

  • orchard_davidh - 1 day ago

    @orchard_AJ @Orchard_Cain can't wait for him to poke David Platt in the eye next season in the derby 😂

  • orchard_aj - 1 day ago

    @orchard_AJ @Orchard_DavidH @Orchard_Cain apart from pushing a child part....but hey, blame the press for that one.

  • orchard_mike - 5 days ago

    Looking forward to the #teamorchard trip tomorrow. Time to release my inner child

  • orchard_andy - 6 days ago

    Metrolink tram disruption throughout summer for Eccles and Media City #Manchester #tram

  • orchard_lucy - 6 days ago

    @McHaleTomj @adeleweaver1 it has already been partly created so they need to continue in PowerPoint for this one.

  • orchard_davido - 6 days ago

    RT @Orchard_Lucy: Please RT: Currently on the lookout for an experienced #freelance #powerpoint specialist for a 2 week booking in #cheshir…

  • orchard_tommy - 11 days ago

    :: NEW JOB :: Graphic Designer // National retail brand // Dynamic creative team - Apply with you CV & Portfolio :)