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An important element of search engine optimisation is to build relevant links, but many organisations and agencies risk damaging their reputation through unethical link building practices. This workshop focuses on how PR communications and brand engagement can help improve natural search engine visibility whilst managing online reputation. 09 September 2010 Venue: Peter House Manchester United Kingdom 9:30am - 4:30pm Seminar Delegates will learn how online PR and social media marketing can be integrated into a search marketing strategy. They will learn how to create a SEO driven online PR campaign, select the appropriate tools and develop compelling brand or business ‘social objects’ and ‘social currency’ to trigger conversations and manage reputation. How will I benefit? After attending this course, you will be able to: * Understand how to plan an SEO PR strategy and integrate this with your wider marketing and PR strategy * Understand the importance of having a keyword strategy * Understand how to map your online audiences and identify and monitor conversations and reputation online * Understand how to optimise your on-site and off-site PR content N.B Manchester Digital members get a 10% discount on the list price. For more information about the course outline and the presenter or to book a place goto. http://www.manchesterdigital.com/event.asp?action=view&id=71375 training@econsultancy.com
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