How have changing consumer behaviour and the economic downturn affected the way marketers work with their digital agencies?
Sponsored by
Conference Partner
12 March 2010
Manchester City Football Club
Manchester
Every year NMA produces its Top 100 agency guide, ranking the UK's interactive agencies by fee income. The results give an unprecedented insight into the trends shaping the digital and creative services sector. Key among these this year have been the increasing profile of above-the-line advertising agencies in the interactive space; the desire of marketers for a single point of contact with their agencies; the increased presence of digital agencies at the top table; and the rise of collaborative approaches both within and outside the interactive sector.
This event will look at these and other trends from a variety of perspectives and discuss the opportunities and challenges for the North West's agencies both big and small, in networks and independent.
Cost £110.00, or £85.00 for New Media Age subscribers
To book your place or for further details, email nma.live@centaur.co.uk or click here.
9.15-9.30 Registration
9.30-10.00 Introduction; trends from the NMA Top 100 - Michael Nutley, editor-in-chief, New Media Age
10.00-10.20 The view from the North-West - North West Vision & Media - Paul Taylor, director of business delivery, Northwest Vision & Media
10.20-10.50 The intermediary's view - Alan Thompson, managing partner, The Haystack Group
10.50-11.20 Coffee Break
11.20-11.50 Trends in mergers and acquisitions in the agency world - Tony Walford, partner, Green Square
11.50-12.20 The client perspective
12.20-1.00 Panel discussion - The future of the agency sector
- Chris Conlan, md, Love
- Justin Cooke, Managing Director, Fortune Cookie and chair, BIMA
- Tony Foggett, CEO, CodeComputerLove
- Dougal Paver, Managing Director, Paver Smith
- Ian Pearman, Managing Director, AMV BBDO
- Tony Walfold, Partner, Green Square
http://www.nmalive.co.uk/