On The Edge - Digital Marketing Conference


On The Edge, is an incredible one-day digital marketing conference bringing together the most inspirational and successful speakers from the digital world.




DATE: Thursday 23rd May 2013
TIME: 9am - 5pm
LOCATION: Blackfriars St, M3 2EQ, Manchester
PRICE: Conference Pass (£125 + VAT)

You and hundreds of other business professionals from the world’s most influential brands will learn the secrets of digital marketing success in a unique event that will push boundaries, re-write rules and leave you with no alternative but to succeed. Guaranteed.

Digital Marketing

Creating a plan to prioritise on the right digital marketing investments
How digital marketers can learn new tricks from the Growth Hackers
Using Analytics to drive performance
10 of the latest developments you need to act on in the 6 key digital communications channels

Organic Search

What types of data can be structured data?
Why do we need to call-out structured data?
How do I implement this?
How do I test it’s working on my pages?
What are the benefits to my business

Email Marketing

How to improve your data acquisition and make sure you're legal at the same time
Ideas that can help your campaigns create more impact across all devices
What can be done to help get your message into the users inbox
Which stats are important and how successful has your campaign really been

PPC

Mobile specific strategies using Enhanced Campaigns
Local strategies using Enhanced Campaigns
Conversion tracking and reporting using Enhanced Campaigns
Ad optimisation using Enhanced Campaigns
How Enhanced Campaigns will affect other AdWords products (Product Listing Ads, GDN, Scheduling, Conversion Optimiser and more)
How to switch to Enhanced Campaigns if you already have a mobile or tablet strategy
How to switch to Enhanced Campaigns if you do not yet have a mobile strategy

Mobile

How mobile can be a positive tool in reducing business costs
The importance of understanding your users and their needs
Why it's vital to respond to customer demand and criticism

Content Marketing

The importance of digital content to your brand
Planning and structuring content
How to scale content
Measuring content ROI

Social Media

How to develop a cross channel brand presence and tone of voice for your business
How to measure social media success
Key tools of the trade. How to develop a B2B social media presence
How to use Google+ for business for search and social synergy

What else?

Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the north & surrounding areas.
Enjoy a sumptuous lunch and as much coffee as you can handle in Manchester city centre.
Earn CPD points
A guaranteed seat for every speaker session
Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

To attend this great learning event please click here!




Things we'd like to talk about

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    Run for the hills, it looks like the end is nigh for the recruitment industry if Sky get their ...

    11/01/2017
    11/01/2017

    Run for the hills, it looks like the end is nigh for the recruitment industry if Sky get their own way.

  • A look at technology that sadly died in 2016

    As 2016 draws to a close, we’ve decided to take a look at some pieces of technology that have ...

    21/12/2016
    21/12/2016

    As 2016 draws to a close, we’ve decided to take a look at some pieces of technology that have made an exit from our day to day lives in the past year.

  • Six examples of clever reactive marketing

    The big wide world of social media has without doubt changed the dynamics of content marketing ...

    07/12/2016
    07/12/2016

    The big wide world of social media has without doubt changed the dynamics of content marketing and advertising forever.

  • Are emojis the latest modern art form?

    It’s 2016 and communicating with emojis is now more or less the norm for a lot of people.

    29/11/2016
    29/11/2016

    It’s 2016 and communicating with emojis is now more or less the norm for a lot of people.

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchard_chris - 54 minutes ago

    Good to hear Government investing in new Institutes of Tech. Long overdue. £170m in capital funding seems too low though #IndustrialStrategy

  • orchardjobs - 3 hours ago

    Mid/Snr Copywriter (Part Time) in #Harrogate, up to £40k. - @Orchard_Rich #creativejobs https://t.co/QA6ZtptxWo

  • orchardtweets - 6 hours ago

    Check out this project that takes brand logos and applies them to the packaging of completely unrelated products.… https://t.co/hnDqXcGojU

  • orchard_davidh - 7 hours ago

    Ooooohhhhhhh https://t.co/sDozu5wV0X

  • orchard_aj - 9 hours ago

    @GaryLineker what are your thoughts on @MirrorFootball's headline last night, Gary? "Fighting for his life"

  • orchard_helen - 1 day ago

    RT @Film4Insider: If you fancy watching the original Trainspotting before #T2Trainspotting, @Channel4 have you covered. They're showing it…

  • orchard_rich - 2 days ago

    Still sore, but we would have all settled for a draw at Newcastle & Brighton but actually picked up more pts #swfc

  • orchard_mike - 3 days ago

    I’m not often speechless through great service, Premier Display systems have refurbed our stand under its free lifetime guarantee Brilliant

  • orchard_davido - 3 days ago

    RT @FootballFunnys: How Juventus' new logo was designed https://t.co/6eSSe418BY

  • orchard_tommy - 10 days ago

    NEW ROLE :: Creative Multimedia Designer / South Manchester / £22-25K / Massive variety of clients and projects - P… https://t.co/Ad0vBQgcLn

  • orchard_lucy - 12 days ago

    RT @orchard_davido: Hoping someone can help me identify this font #whatsthisfont #fontidentity #fontworldproblems https://t.co/OkxjSWL84b

  • orchard_andy - 33 days ago

    RT @Orchardtweets: As 2016 draws to a close, we’ve taken a look at some pieces of technology that have sadly come to an end this year. htt…