On The Edge - Digital Marketing Conference


On The Edge, is an incredible one-day digital marketing conference bringing together the most inspirational and successful speakers from the digital world.




DATE: Thursday 23rd May 2013
TIME: 9am - 5pm
LOCATION: Blackfriars St, M3 2EQ, Manchester
PRICE: Conference Pass (£125 + VAT)

You and hundreds of other business professionals from the world’s most influential brands will learn the secrets of digital marketing success in a unique event that will push boundaries, re-write rules and leave you with no alternative but to succeed. Guaranteed.

Digital Marketing

Creating a plan to prioritise on the right digital marketing investments
How digital marketers can learn new tricks from the Growth Hackers
Using Analytics to drive performance
10 of the latest developments you need to act on in the 6 key digital communications channels

Organic Search

What types of data can be structured data?
Why do we need to call-out structured data?
How do I implement this?
How do I test it’s working on my pages?
What are the benefits to my business

Email Marketing

How to improve your data acquisition and make sure you're legal at the same time
Ideas that can help your campaigns create more impact across all devices
What can be done to help get your message into the users inbox
Which stats are important and how successful has your campaign really been

PPC

Mobile specific strategies using Enhanced Campaigns
Local strategies using Enhanced Campaigns
Conversion tracking and reporting using Enhanced Campaigns
Ad optimisation using Enhanced Campaigns
How Enhanced Campaigns will affect other AdWords products (Product Listing Ads, GDN, Scheduling, Conversion Optimiser and more)
How to switch to Enhanced Campaigns if you already have a mobile or tablet strategy
How to switch to Enhanced Campaigns if you do not yet have a mobile strategy

Mobile

How mobile can be a positive tool in reducing business costs
The importance of understanding your users and their needs
Why it's vital to respond to customer demand and criticism

Content Marketing

The importance of digital content to your brand
Planning and structuring content
How to scale content
Measuring content ROI

Social Media

How to develop a cross channel brand presence and tone of voice for your business
How to measure social media success
Key tools of the trade. How to develop a B2B social media presence
How to use Google+ for business for search and social synergy

What else?

Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the north & surrounding areas.
Enjoy a sumptuous lunch and as much coffee as you can handle in Manchester city centre.
Earn CPD points
A guaranteed seat for every speaker session
Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

To attend this great learning event please click here!




Things we'd like to talk about

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    19/05/2016
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    Users of Twitter will soon have more freedom to compose longer messages as the social media company are reportedly planning to stop counting photos and links as part of the 140-character limit that they impose.

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  • Some of our favourite packaging projects

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    We’ve decided to put together a collection of some of our favourite packaging projects that we’ve recently come across. The first collection includes Dominos, everyone’s favourite pizza takeaway, some very fancy jams and ...

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read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardjobs - 9 hours ago

    Designer/Artworker in #West Yorkshire, up to £18k. - @Orchard_Rich #designjobs https://t.co/yqm1mKM1MV

  • orchard_chris - 9 hours ago

    Too soon? #GameofThrones https://t.co/Ee4PTl22aD

  • orchardtweets - 10 hours ago

    RT @upfrontconf: So thank you to @sainsburys @AutoTraderLife @McCannMcr @Orchardtweets and @makedoers. You're all wonderful!

  • orchard_rebecca - 13 hours ago

    No one @Orchardtweets believes me about the 256 year old man Li Ching Yuen..."walk like a pigeon" #lookslikeatree https://t.co/XOPW16682o

  • orchard_davidh - 16 hours ago

    Brand new role based in South Manchester - get in touch if you're interested! #Marketing #Jobs #Manchester https://t.co/9gS5Z1eBEz

  • orchard_aj - 17 hours ago

    @Orchardtweets my local as well, LOVE it.

  • orchard_rick - 18 hours ago

    This just arrived in the post for me. I'm tempted to start doing the Timewarp... https://t.co/461UL6CyA6

  • orchard_rich - 18 hours ago

    WOW! #swfc Wembley ticket goes for £66k! Mmmm would prefer to still go than have £66k in my pocket WAWAW https://t.co/khVyTE1AkC

  • orchard_helen - 21 hours ago

    RT @FastCoDesign: UI, UX: Who does what? A designer's guide to the tech industry https://t.co/w4xnOwyX0R https://t.co/MNZhdO6wIl

  • orchard_mike - 7 days ago

    Looking forward to the #teamorchard trip tomorrow. Time to release my inner child

  • orchard_andy - 7 days ago

    Metrolink tram disruption throughout summer for Eccles and Media City #Manchester https://t.co/Gytln6lFxY #tram

  • orchard_lucy - 8 days ago

    @McHaleTomj @adeleweaver1 it has already been partly created so they need to continue in PowerPoint for this one.

  • orchard_davido - 8 days ago

    RT @Orchard_Lucy: Please RT: Currently on the lookout for an experienced #freelance #powerpoint specialist for a 2 week booking in #cheshir…

  • orchard_tommy - 13 days ago

    :: NEW JOB :: Graphic Designer // National retail brand // Dynamic creative team - Apply with you CV & Portfolio :) https://t.co/casb3uKYWx