On The Edge - Digital Marketing Conference


On The Edge, is an incredible one-day digital marketing conference bringing together the most inspirational and successful speakers from the digital world.




DATE: Thursday 23rd May 2013
TIME: 9am - 5pm
LOCATION: Blackfriars St, M3 2EQ, Manchester
PRICE: Conference Pass (£125 + VAT)

You and hundreds of other business professionals from the world’s most influential brands will learn the secrets of digital marketing success in a unique event that will push boundaries, re-write rules and leave you with no alternative but to succeed. Guaranteed.

Digital Marketing

Creating a plan to prioritise on the right digital marketing investments
How digital marketers can learn new tricks from the Growth Hackers
Using Analytics to drive performance
10 of the latest developments you need to act on in the 6 key digital communications channels

Organic Search

What types of data can be structured data?
Why do we need to call-out structured data?
How do I implement this?
How do I test it’s working on my pages?
What are the benefits to my business

Email Marketing

How to improve your data acquisition and make sure you're legal at the same time
Ideas that can help your campaigns create more impact across all devices
What can be done to help get your message into the users inbox
Which stats are important and how successful has your campaign really been

PPC

Mobile specific strategies using Enhanced Campaigns
Local strategies using Enhanced Campaigns
Conversion tracking and reporting using Enhanced Campaigns
Ad optimisation using Enhanced Campaigns
How Enhanced Campaigns will affect other AdWords products (Product Listing Ads, GDN, Scheduling, Conversion Optimiser and more)
How to switch to Enhanced Campaigns if you already have a mobile or tablet strategy
How to switch to Enhanced Campaigns if you do not yet have a mobile strategy

Mobile

How mobile can be a positive tool in reducing business costs
The importance of understanding your users and their needs
Why it's vital to respond to customer demand and criticism

Content Marketing

The importance of digital content to your brand
Planning and structuring content
How to scale content
Measuring content ROI

Social Media

How to develop a cross channel brand presence and tone of voice for your business
How to measure social media success
Key tools of the trade. How to develop a B2B social media presence
How to use Google+ for business for search and social synergy

What else?

Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the north & surrounding areas.
Enjoy a sumptuous lunch and as much coffee as you can handle in Manchester city centre.
Earn CPD points
A guaranteed seat for every speaker session
Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

To attend this great learning event please click here!




Things we'd like to talk about

  • A look at the design world in 2017

    Chances are there's something design related that catches your eye nearly every single day. ...

    10/02/2017
    10/02/2017

    Chances are there's something design related that catches your eye nearly every single day. Whether it’s the new look of a well known high street brand, the launch of a new documentary or the rebrand of a country, there’s ...

  • Orchard launches brand new team of Freelance Content Specialists

    Are you currently drowning under a sea of ever burdening content?

    31/01/2017
    31/01/2017

    Are you currently drowning under a sea of ever burdening content?

  • How to prepare yourself for a video interview

    Video interviewing is something that has been touted as the future of recruitment for a while ...

    30/01/2017
    30/01/2017

    Video interviewing is something that has been touted as the future of recruitment for a while now.

  • SkyBet launch AI recruitment ChatBot

    Run for the hills, it looks like the end is nigh for the recruitment industry if Sky get their ...

    11/01/2017
    11/01/2017

    Run for the hills, it looks like the end is nigh for the recruitment industry if Sky get their own way.

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchard_chris - 2 hours ago

    The UK Spaceflight Bill: Commercial space flights from UK by 2020 #science #tech https://t.co/2RfkEBAZfU https://t.co/4bqJi1U6rv

  • orchardjobs - 2 hours ago

    Product Marketing Manager in #Manchester, up to £35k. - @Orchard_Davidh #marketingroles https://t.co/OwtmsOQV1Z

  • orchardtweets - 5 hours ago

    Junior Creative Artworker in #West Yorkshire, up to £18k. - @Orchard_Rich #designjobs https://t.co/vRKKmR7NqI

  • orchard_davidh - 11 hours ago

    Looking forward to starting this new @NetflixUK series this week. #TheArtOfDesign #Creativity #MondayMotivation https://t.co/3krkXTOOQX

  • orchard_rich - 11 hours ago

    Are you a Jnr C Artworker with 6 months + comm exp? Gr8 opportunity in central W #yorkshire £16-18k. #artworkjobs… https://t.co/l7Eo7OLuMt

  • orchard_mike - 2 days ago

    One hour wait in the freezing cold despite pre booking a ticket, no Guy fawkes and no room of mirrors @YorkDungeon very disappointing. 👎🏻

  • orchard_davido - 3 days ago

    RT @LASTEXITshirts: For #RandomActsOfKindnessDay we're giving away 2 of our film inspired T-shirts. Simply RT to enter the competition. htt…

  • orchard_helen - 4 days ago

    RT @Buffalo7: Great first day @ProlificLive. See you all tomorrow. Stand 24. Catch @lyndonnicholson's #Keynote here: https://t.co/RkhXRQLXN…

  • orchard_aj - 5 days ago

    I want an Amazon Echo Dot because if my fiancée doesn't turn up on the big wedding day, Alexa will be there for me #OrchardLive

  • orchard_andy - 5 days ago

    Come see us on Stand 77 - we’ve got our famous mobile phone #ChargeStation along with some Amazon Echo Dots to WIN.… https://t.co/AQPtJfbdHF

  • orchard_lucy - 18 days ago

    The information regarding our brand new team of Freelance Content Specialists can be found here:… https://t.co/EgfwLOYXIG

  • orchard_tommy - 19 days ago

    Good afternoon! New #Photography role - #Liverpool / National Brand / £20-22k. If you've got 2+ years exp. please g… https://t.co/BegQQEtC8r