On The Edge - Digital Marketing Conference


On The Edge, is an incredible one-day digital marketing conference bringing together the most inspirational and successful speakers from the digital world.




DATE: Thursday 23rd May 2013
TIME: 9am - 5pm
LOCATION: Blackfriars St, M3 2EQ, Manchester
PRICE: Conference Pass (£125 + VAT)

You and hundreds of other business professionals from the world’s most influential brands will learn the secrets of digital marketing success in a unique event that will push boundaries, re-write rules and leave you with no alternative but to succeed. Guaranteed.

Digital Marketing

Creating a plan to prioritise on the right digital marketing investments
How digital marketers can learn new tricks from the Growth Hackers
Using Analytics to drive performance
10 of the latest developments you need to act on in the 6 key digital communications channels

Organic Search

What types of data can be structured data?
Why do we need to call-out structured data?
How do I implement this?
How do I test it’s working on my pages?
What are the benefits to my business

Email Marketing

How to improve your data acquisition and make sure you're legal at the same time
Ideas that can help your campaigns create more impact across all devices
What can be done to help get your message into the users inbox
Which stats are important and how successful has your campaign really been

PPC

Mobile specific strategies using Enhanced Campaigns
Local strategies using Enhanced Campaigns
Conversion tracking and reporting using Enhanced Campaigns
Ad optimisation using Enhanced Campaigns
How Enhanced Campaigns will affect other AdWords products (Product Listing Ads, GDN, Scheduling, Conversion Optimiser and more)
How to switch to Enhanced Campaigns if you already have a mobile or tablet strategy
How to switch to Enhanced Campaigns if you do not yet have a mobile strategy

Mobile

How mobile can be a positive tool in reducing business costs
The importance of understanding your users and their needs
Why it's vital to respond to customer demand and criticism

Content Marketing

The importance of digital content to your brand
Planning and structuring content
How to scale content
Measuring content ROI

Social Media

How to develop a cross channel brand presence and tone of voice for your business
How to measure social media success
Key tools of the trade. How to develop a B2B social media presence
How to use Google+ for business for search and social synergy

What else?

Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the north & surrounding areas.
Enjoy a sumptuous lunch and as much coffee as you can handle in Manchester city centre.
Earn CPD points
A guaranteed seat for every speaker session
Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

To attend this great learning event please click here!




Things we'd like to talk about

  • Should marketers be wary of AI?

    There are plenty of reasons to be excited about the possibilities of artificial intelligence ...

    28/09/2017
    28/09/2017

    There are plenty of reasons to be excited about the possibilities of artificial intelligence (AI) and the way things are shaping up means that it’s going to play a big part within the world of marketing in the very near ...

  • Our look at iconic food & drink packaging designs everyone should know

    It probably goes with saying that every person, no matter how old you might be, there’s certain ...

    21/09/2017
    21/09/2017

    It probably goes with saying that every person, no matter how old you might be, there’s certain iconic food and drink packaging designs that spark feelings of nostalgia somewhere deep inside of you.

  • A look at the pitfalls of political Facebook

    Facebook has become a massive part of politics in the modern era and it has been widely recognised ...

    14/09/2017
    14/09/2017

    Facebook has become a massive part of politics in the modern era and it has been widely recognised as one of the key influencers in the outcome of the 2016 US presidential election, the Brexit vote and the recent British ...

  • Are too many messages turning off consumers?

    In a survey it was revealed that nearly two-thirds of adults in the UK say they receive too ...

    08/09/2017
    08/09/2017

    In a survey it was revealed that nearly two-thirds of adults in the UK say they receive too many digital marketing promotions. Consumers revealed that they wouldn’t think twice about unsubscribing from a brand’s promotions ...

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardjobs - 10 hours ago

    Content Coordinator (2-3 month contract) in #Manchester, up to £20k pro-rata. - @Orchard_Andy #marketingjobs https://t.co/Ovx90LQT7g

  • orchardtweets - 15 hours ago

    Can Graphic Design Save Your Life? https://t.co/XS1NXmFFB4 https://t.co/WMyuQcsRIz

  • orchard_laura - 3 days ago

    Excited to be at the @designmcr conference 2017 ready to catch the afternoon talks! https://t.co/Rm5BCtL7d2

  • orchard_mike - 3 days ago

    White city @KFC_UKI what a complete disaster! 40 mins to get our food. A restaurant full of staff with one person making up meals. #fail

  • orchard_lucy - 3 days ago

    RT @orchard_mike: Next up at #designmcr is the BBC’s Head of UC @mewroh great line up today

  • orchard_tommy - 3 days ago

    Looking forward to @designmcr conference later today!! Awesome venue and awesome speakers! 👌🏼#designmcr

  • orchard_davido - 3 days ago

    @designmcr looking forward to the show! #designmcr

  • orchard_andy - 11 days ago

    RT @Orchardjobs: Digital Marketing Manager in #Leeds, up to £65k. - @Orchard_Andy #marketingjobs https://t.co/xadeHCG2mE

  • orchard_deke - 67 days ago

    https://t.co/DPzrv1myDY