On The Edge - Digital Marketing Conference


On The Edge, is an incredible one-day digital marketing conference bringing together the most inspirational and successful speakers from the digital world.




DATE: Thursday 23rd May 2013
TIME: 9am - 5pm
LOCATION: Blackfriars St, M3 2EQ, Manchester
PRICE: Conference Pass (£125 + VAT)

You and hundreds of other business professionals from the world’s most influential brands will learn the secrets of digital marketing success in a unique event that will push boundaries, re-write rules and leave you with no alternative but to succeed. Guaranteed.

Digital Marketing

Creating a plan to prioritise on the right digital marketing investments
How digital marketers can learn new tricks from the Growth Hackers
Using Analytics to drive performance
10 of the latest developments you need to act on in the 6 key digital communications channels

Organic Search

What types of data can be structured data?
Why do we need to call-out structured data?
How do I implement this?
How do I test it’s working on my pages?
What are the benefits to my business

Email Marketing

How to improve your data acquisition and make sure you're legal at the same time
Ideas that can help your campaigns create more impact across all devices
What can be done to help get your message into the users inbox
Which stats are important and how successful has your campaign really been

PPC

Mobile specific strategies using Enhanced Campaigns
Local strategies using Enhanced Campaigns
Conversion tracking and reporting using Enhanced Campaigns
Ad optimisation using Enhanced Campaigns
How Enhanced Campaigns will affect other AdWords products (Product Listing Ads, GDN, Scheduling, Conversion Optimiser and more)
How to switch to Enhanced Campaigns if you already have a mobile or tablet strategy
How to switch to Enhanced Campaigns if you do not yet have a mobile strategy

Mobile

How mobile can be a positive tool in reducing business costs
The importance of understanding your users and their needs
Why it's vital to respond to customer demand and criticism

Content Marketing

The importance of digital content to your brand
Planning and structuring content
How to scale content
Measuring content ROI

Social Media

How to develop a cross channel brand presence and tone of voice for your business
How to measure social media success
Key tools of the trade. How to develop a B2B social media presence
How to use Google+ for business for search and social synergy

What else?

Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the north & surrounding areas.
Enjoy a sumptuous lunch and as much coffee as you can handle in Manchester city centre.
Earn CPD points
A guaranteed seat for every speaker session
Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

To attend this great learning event please click here!




Things we'd like to talk about

  • A look at how brands can score during Euro 2016

    As long as you haven't been living under a rock, you'll know that UEFA’s Euro 2016 tournament ...

    10/06/2016
    10/06/2016

    As long as you haven't been living under a rock, you'll know that UEFA’s Euro 2016 tournament kicks off tonight.

  • More eye catching packaging projects

    After our first look at some of our favourite packaging projects, that included Dominos and ...

    03/06/2016
    03/06/2016

    After our first look at some of our favourite packaging projects, that included Dominos and Pepsi, we’ve decided to put together another collection of packaging pieces that have recently caught our eye.

  • Twitter is changing how it counts characters in tweets

    Users of Twitter will soon have more freedom to compose longer messages as the social media ...

    19/05/2016
    19/05/2016

    Users of Twitter will soon have more freedom to compose longer messages as the social media company are reportedly planning to stop counting photos and links as part of the 140-character limit that they impose.

  • Engagement and Creativity Breakfast with Weber Shandwick

    Weber Shandwick hosted the Engagement and Creativity Breakfast this morning at the Alliance ...

    18/05/2016
    18/05/2016

    Weber Shandwick hosted the Engagement and Creativity Breakfast this morning at the Alliance Manchester Business School and it was a great insight into the changing relationship between the creative and marketing worlds.

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardjobs - 1 hour ago

    Conceptual Graphic Designer in #Manchester, up to £30k. - @Orchard_Tommy #designjobs https://t.co/wg7YHeWKb2

  • orchardtweets - 4 hours ago

    Networking is a great way to expand your professional horizons, here's a list of some potential events to attend: https://t.co/E0mIvhLsVk

  • orchard_rebecca - 5 hours ago

    RT @AngrySalmond: The face palm. The universal sign that Nigel Farage is talking. https://t.co/oc7EAl7w2k

  • orchard_rick - 6 hours ago

    @StuuuCopywriter I got this last week. A company saying they loved my photography portfolio and could they use some shots I haven't replied

  • orchard_aj - 11 hours ago

    Absolutely stunning Euro 2016 posters - https://t.co/mELnAe5FDu https://t.co/gDMXj3VK9q

  • orchard_chris - 20 hours ago

    You've got to love Ian... #Eng https://t.co/ejFz2xA7nJ

  • orchard_mike - 4 days ago

    Wow 2 awards for @Space48ers congrats. Where are you @Jon_Woodall ? #BigChipAwards

  • orchard_davidh - 5 days ago

    Brand new role based in #Liverpool - #marketing & #events for a forward thinking agency - https://t.co/gZDn5pHdSt https://t.co/TSJpzfIlW6

  • orchard_helen - 5 days ago

    #LakeTahoe 😍🇺🇸 https://t.co/cMeF1QsNtk

  • orchard_tommy - 11 days ago

    NEW JOB :: Great new 3D Visualiser role, please get in touch if you're interested DM or Email - tom@orchard.co.uk :D https://t.co/36HetYN7Ko

  • orchard_davido - 13 days ago

    Never before have I been so proud to sit next to a man while he ate! https://t.co/DKne2F0oHS

  • orchard_lucy - 13 days ago

    RT @Orchard_Helen: *Please Retweet* I have a few non-creative artworker roles on in #manchester city ctr - £20-25k please get in touch #hir…

  • orchard_andy - 18 days ago

    RT @Orchardtweets: ***FREELANCE OPPORTUNITY*** Retoucher wanted for 1/2 weeks work based in Merseyside. Contact Lucy or Dave on 0161 455 00…

  • orchard_rich - 20 days ago

    RT @footyawayday: The beautiful game.... https://t.co/RYxPxK7WEI