On The Edge - Digital Marketing Conference


On The Edge, is an incredible one-day digital marketing conference bringing together the most inspirational and successful speakers from the digital world.




DATE: Thursday 23rd May 2013
TIME: 9am - 5pm
LOCATION: Blackfriars St, M3 2EQ, Manchester
PRICE: Conference Pass (£125 + VAT)

You and hundreds of other business professionals from the world’s most influential brands will learn the secrets of digital marketing success in a unique event that will push boundaries, re-write rules and leave you with no alternative but to succeed. Guaranteed.

Digital Marketing

Creating a plan to prioritise on the right digital marketing investments
How digital marketers can learn new tricks from the Growth Hackers
Using Analytics to drive performance
10 of the latest developments you need to act on in the 6 key digital communications channels

Organic Search

What types of data can be structured data?
Why do we need to call-out structured data?
How do I implement this?
How do I test it’s working on my pages?
What are the benefits to my business

Email Marketing

How to improve your data acquisition and make sure you're legal at the same time
Ideas that can help your campaigns create more impact across all devices
What can be done to help get your message into the users inbox
Which stats are important and how successful has your campaign really been

PPC

Mobile specific strategies using Enhanced Campaigns
Local strategies using Enhanced Campaigns
Conversion tracking and reporting using Enhanced Campaigns
Ad optimisation using Enhanced Campaigns
How Enhanced Campaigns will affect other AdWords products (Product Listing Ads, GDN, Scheduling, Conversion Optimiser and more)
How to switch to Enhanced Campaigns if you already have a mobile or tablet strategy
How to switch to Enhanced Campaigns if you do not yet have a mobile strategy

Mobile

How mobile can be a positive tool in reducing business costs
The importance of understanding your users and their needs
Why it's vital to respond to customer demand and criticism

Content Marketing

The importance of digital content to your brand
Planning and structuring content
How to scale content
Measuring content ROI

Social Media

How to develop a cross channel brand presence and tone of voice for your business
How to measure social media success
Key tools of the trade. How to develop a B2B social media presence
How to use Google+ for business for search and social synergy

What else?

Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the north & surrounding areas.
Enjoy a sumptuous lunch and as much coffee as you can handle in Manchester city centre.
Earn CPD points
A guaranteed seat for every speaker session
Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

To attend this great learning event please click here!




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read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchard_tommy - 4 minutes ago

    Very deep and thought provoking talks by @emercoleman last night @CoopDigital Ethics need to be engrained in Digital https://t.co/7oe9gVjOCM

  • orchardjobs - 28 minutes ago

    Senior Creative Artworker in #Leeds, up to £32K. - @Orchard_Rich #designjobs https://t.co/HaMHiPWOiw

  • orchardtweets - 16 hours ago

    Don't forget it's the latest @Mcr_Fred event tonight and we're supplying the beers. https://t.co/zM5K895aVq https://t.co/HzGVW3Vxqe

  • orchard_helen - 18 hours ago

    @CChadwickPR same!! 😑

  • orchard_chris - 1 day ago

    "The way I see Twitter, it's like going to a bar with a bunch of friends" https://t.co/KZxrum5LEk

  • orchard_davidh - 1 day ago

    Check out @Orchardjobs for all the news on our latest marketing, creative and digital roles. #Manchester #Liverpool #Leeds

  • orchard_rebecca - 1 day ago

    RT @garham: Whoever writes the Argos app update copy deserves a Pulitzer Prize. It’s ace. https://t.co/H46tWjWGVO

  • orchard_aj - 2 days ago

    David Beckham to buy Hull City AFC? Haha #FM16 https://t.co/ihLCsy9TRE

  • orchard_davido - 6 days ago

    RT @Orchardtweets: Don't forget there's action in the Premier League tonight so make sure those Fantasy Football teams are ready to go. htt…

  • orchard_andy - 6 days ago

    RT @Orchardtweets: Don't forget there's action in the Premier League tonight so make sure those Fantasy Football teams are ready to go. htt…

  • orchard_mike - 6 days ago

    RT @Orchardtweets: Don't forget there's action in the Premier League tonight so make sure those Fantasy Football teams are ready to go. htt…

  • orchard_rich - 7 days ago

    Digital Designer role close to Hudd'fld / Halifax? £25k. #westyorkshire #designjobs https://t.co/BwpwGqHImR https://t.co/EQ1A7wwEQr

  • orchard_rick - 29 days ago

    👋🏻🔚 https://t.co/9gPD5665xU via @youtube

  • orchard_lucy - 71 days ago

    RT @Orchard_Helen: *Please Retweet* I have a few non-creative artworker roles on in #manchester city ctr - £20-25k please get in touch #hir…