On The Edge - Digital Marketing Conference


On The Edge, is an incredible one-day digital marketing conference bringing together the most inspirational and successful speakers from the digital world.




DATE: Thursday 23rd May 2013
TIME: 9am - 5pm
LOCATION: Blackfriars St, M3 2EQ, Manchester
PRICE: Conference Pass (£125 + VAT)

You and hundreds of other business professionals from the world’s most influential brands will learn the secrets of digital marketing success in a unique event that will push boundaries, re-write rules and leave you with no alternative but to succeed. Guaranteed.

Digital Marketing

Creating a plan to prioritise on the right digital marketing investments
How digital marketers can learn new tricks from the Growth Hackers
Using Analytics to drive performance
10 of the latest developments you need to act on in the 6 key digital communications channels

Organic Search

What types of data can be structured data?
Why do we need to call-out structured data?
How do I implement this?
How do I test it’s working on my pages?
What are the benefits to my business

Email Marketing

How to improve your data acquisition and make sure you're legal at the same time
Ideas that can help your campaigns create more impact across all devices
What can be done to help get your message into the users inbox
Which stats are important and how successful has your campaign really been

PPC

Mobile specific strategies using Enhanced Campaigns
Local strategies using Enhanced Campaigns
Conversion tracking and reporting using Enhanced Campaigns
Ad optimisation using Enhanced Campaigns
How Enhanced Campaigns will affect other AdWords products (Product Listing Ads, GDN, Scheduling, Conversion Optimiser and more)
How to switch to Enhanced Campaigns if you already have a mobile or tablet strategy
How to switch to Enhanced Campaigns if you do not yet have a mobile strategy

Mobile

How mobile can be a positive tool in reducing business costs
The importance of understanding your users and their needs
Why it's vital to respond to customer demand and criticism

Content Marketing

The importance of digital content to your brand
Planning and structuring content
How to scale content
Measuring content ROI

Social Media

How to develop a cross channel brand presence and tone of voice for your business
How to measure social media success
Key tools of the trade. How to develop a B2B social media presence
How to use Google+ for business for search and social synergy

What else?

Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the north & surrounding areas.
Enjoy a sumptuous lunch and as much coffee as you can handle in Manchester city centre.
Earn CPD points
A guaranteed seat for every speaker session
Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away

To attend this great learning event please click here!




Things we'd like to talk about

  • Should you be making the most out of GIFs on Twitter?

    It’s just over a year since one of the head-honchos at Twitter gave the go ahead for all their ...

    11/04/2017
    11/04/2017

    It’s just over a year since one of the head-honchos at Twitter gave the go ahead for all their users, far and wide, to be able to use GIFs in their tweets and direct messages.

  • Sweden Vs Silicon Valley

    Has the 40 hour week had its day? We look at the working conditions in Gothenburg and Silicon ...

    27/03/2017
    27/03/2017

    Has the 40 hour week had its day? We look at the working conditions in Gothenburg and Silicon valley to see how these vastly different working days compare?

  • #OrchardEggs They're Back and they are Bigger then your Head

    It's that time of year again for the return of the legendary Eggs Bigger then your Head. Take ...

    24/03/2017
    24/03/2017

    It's that time of year again for the return of the legendary Eggs Bigger then your Head. Take a look at these giant eggs, one could be in your hands soon, they are just a tweet away.

  • Shoppable Advertising, we take a closer look into this popular Ecommerce technique.

    We take a closer look at this new technique to increase conversion and do away with the traditional ...

    17/03/2017
    17/03/2017

    We take a closer look at this new technique to increase conversion and do away with the traditional "click through to website" routine

read other articles Go to our bloglink

Jobs we know about

Things we tweet about

  • orchardjobs - 40 minutes ago

    Marketing Manager in #Bradford, up to £30k. - @Orchard_benwild #marketingjobs https://t.co/j6txFXPGLv

  • orchardtweets - 16 hours ago

    Balenciaga made a $2,145 version of Ikea's iconic blue bag... but how did they respond? https://t.co/pHveAgwquf https://t.co/EdiPS3Rq3U

  • orchard_andy - 17 hours ago

    SEO Executive in #Manchester, up to £25k. - @Orchard_Andy #marketingjobs https://t.co/kWLMZJATlq

  • orchard_aj - 19 hours ago

    RT @RossCrombie: She has no idea where she is. Literally https://t.co/m4EN3CN5F0

  • orchard_helen - 1 day ago

    Just setting up my Twitter. #myfirstTweet

  • orchard_tommy - 1 day ago

    Web Developer (Agency) in #Manchestser, up to £32k. - @Orchard_Tommy #digitaljobs https://t.co/fxsS0lQ27L

  • orchard_mike - 2 days ago

    Fancy a byte to eat? How restaurants are pioneering digital customer experience: https://t.co/Gwg8B2c8dn https://t.co/DyDrXquUnF

  • orchard_davido - 2 days ago

    Fancy a byte to eat? How restaurants are pioneering digital customer experience: https://t.co/cDdhUGIFLV https://t.co/vo9SKpkENl

  • orchard_lucy - 2 days ago

    With more women studying design, where are all the female creative directors? https://t.co/iNYCbdsk4K https://t.co/DcCPy4Emx8

  • orchard_rich - 9 days ago

    Microsoft is designing an interface for people who have never used computers: https://t.co/niNa5j8IX6 https://t.co/RK3N2HboH3