CIM - PR with purpose - a marketers guide


Why PR is one of the most powerful tools in the marketing mix - if you use it properly



Date: Thursday, 2nd February 2012

Time: 18.00
Location:  John Foster Building, John Moores University, 80-90 Mount Pleasant, Liverpool, L3 5UZ

How to get more from your PR. Your comms department or agency might be able to hit the headlines, but for what purpose? This is an opportunity to get some real hands on workshop experience and find out how PR could work for you as part of your overall marketing and communications plan.

Presented by Oliver Chesher, Head of Office North West, Admiral PR a specialist with a background in national and international PR and communications agencies. Oliver has acted as PR consultant to major brands including the British Army, Greggs the Bakers and LA Fitness plc, and now specialises in strategic PR for organisations in sectors including science and technology, environmental and financial services.

Price information: Free to members and studying members, student: £5.00 and Guests £25.00

Book online at www.cim.co.uk/Events/EventDetail.aspx or if you cannot do so please call The Chartered Institute of Marketing on 01628 427 340.



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