Pitching for New Business


Punching above your weight and how to guarantee winning more than your fair share.

Date: Friday, 23rd September, 2011
Time: 11am - 1pm
Location: 1 Portland Street, Manchester, M1 3BE
Price: Normal cost £50, Early Bird £40, Orchard £10 discount = £30
Discount code: orchard1

Do you know why clients pitch their marketing services projects? Do you know why most agencies lose the opportunity to grow their businesses with new clients before they get a chance to win new accounts? Do you know what impresses clients and is the single most important factor in winning work?





All these questions and more will be answered in this 2 hour Masterclass in 'Winning New Business' with Andrew Thomas. Andrew has over twenty years experience of pitching and winning new business and helping creative services grow. Andrew has spent most of his agency time with McCann-Erickson in London and Manchester in a succesion of account management, planning and business development roles on brands such as Black & Decker, Gilette, Clarks, Unilever and Phillips. He also founded McCann's UK Network digital operation in Manchester 1999 and was responsible for helping brands such as Sainsbury's Bank, TUI and Magnet migrate their marketing spend online.

If you want a better than a 1 in 4 chance of winning your next pitch make sure you attend this event.

Masterclass content

Why do clients pitch new business and what impresses them?

How can you avoid clutching defeat from the jaws of victory when pitching?

What is the hierarchy of importance in pitching successfully?

Understanding the importance of chemistry and communicating effectively in shortening the odds of winning?

90 things worth checking to guarantee a winning pitch

Who should attend?

Anyone who is interested in, or responsible for, growing a creative services business. Size doesn’t matter – the principles you will learn are universally applicable.

Places are limited for this Master class ... so make sure you book early!





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