Search and Social School 2012 - #SASchool12


SASchool - Search and Social Media 2012. A FREE training day in Manchester for students in search, social media and digital marketing.

It's back for it's 3rd year, and it's happening on Wednesday 15th February 2012 at Manchester Metropolitan University, and best of all it's FREE for anyone who has the time and interest to learn from some of some of the best in Manchester's digital marketing industry.

 - Venue: Michael E Porter Lecture Theatre, MMU Business School, Manchester, M1 3GH -

MMU is running SASchool with 5 leading Manchester digital marketing agencies, and will teach you the tricks and tips on how to work the craft, hear about the latest developments from search and social media platforms and leave knowing and understanding what to do when you enter the digital marketing world of work.

The Agenda for the Day

9:30am - Registration

10:00am - 10:10am: Introduction with David Edmundson-Bird and Brendan Keegan

10:10am - 11:00am: "What's new in Search 2012?" with Guy Levine, CEO of Return on Digital - looking at what's new and hot this year in Search and Social Media Marketing.

11:00am - 11:45am: "How do Search Marketers Think about Keywords?" with Neil Yeomans from Lakestar Media followed by questions 11:45 -12:00. Neil will show you how to investigate keyword research and provide tips and tricks of the trade.

12:00 noon - 12:45pm: "Optimizing a Page and a Site - 'How To" with Al Mackin from theEword followed by questions 12:45 - 13:00. Al gives us a real "101" approach from the beginning.

1:00pm - 2:00pm: Break for lunch

2:00 - 2:45pm: "Introduction to making a solid PPC Account" with Clair Westcott from I-COM followed by questions 14:45 - 15:00. Clair will show you how to set up PPC from scratch and how to run an account.

3:00pm - 4:00pm: "Where Search and Social Meet" with Mindy Gofton from I-COM. Mindy will talk about how you integrate social media elements into a wider strategy

4:00pm - 4:30pm: "What's Next in Search, Analytics and Social?" with Simon Wharton, MD PushON - pointing to the things that will be important in the next few years.

From 4:30pm: Come and join us for a few beers in Taurus, network with some of the presenters and people from their firms


 For a full agenda and to book please visit groovegenerator.visibli.com/share/DrDS8n







Things we'd like to talk about

  • Why is Orchard so different?

    University is arguably the ‘time of your life’. It is an opportunity to meet new people, try ...

    16/05/2012
    16/05/2012

    University is arguably the ‘time of your life’. It is an opportunity to meet new people, try new things and hope that you will eventually learn to use the washing machine.

  • Developer Hunting

    "Why oh why can't I" … find a developer who will work for me?

    30/04/2012
    30/04/2012

    "Why oh why can't I" … find a developer who will work for me?

  • Apple memory upgrade costs, How can they justify a 1000% markup?!

    I recently upgraded the RAM on a Mac Mini and what I discovered was absolutely shocking!

    25/04/2012 comments5 comments
    25/04/2012 comments5 comments

    I recently upgraded the RAM on a Mac Mini and what I discovered was absolutely shocking!

  • BLAB #10 - Retro Sweety Giveaway!!!

    If you are signed up for Blab #10 (and make it on the night), you will automatically be in ...

    12/04/2012
    12/04/2012

    If you are signed up for Blab #10 (and make it on the night), you will automatically be in with a chance of winning one of two fantastic retro sweet hampers courtesy of the Orchard team.

read other articles Go to our bloglink

Jobs we know about

Things we've heard

read other articles Go to our newslink