UX Workshop


This 2-day workshop will guide small digital and technology businesses thorugh the basics of why user experience (UX) is so important and the place of usability testing in product development, then quickly move you on to designing your own basic research project, testing it in a live environment and learning ways to analyse results.

At the end of the 2 days you will be able to run your own user testing for your products, and/or have greater understanding of how user testing can be used and how best to engage research agencies to support your product optimisation.

DAY 1

Introductions 

About PRWD (15mins)
Experiences in user research
How user research fits within conversion optimisation
Setting the scene (30mins)
What is UX?
What is user research?
Common misconceptions
The broader business benefits of user research
The primary types of user research
Pros and cons of moderated versus remote research
Case Studies of user research (30 mins)
Schuh, Moss Bros., Kumon & MBNA
The strategic opportunity and importance of user research (90mins)
Typical challenges for adoption
What is customer centricity
From talking the talk to walking the walk
What underpins transformative conversion optimisation?
Cultural transformation
Breaking down silos
Influencing company DNA
The PRWD methodology for user research (3hrs)
Step by step breakdown of the process (in lab setting)

Day 2:

Day 1 recap (15mins)

The Role of the moderator (15mins)
Observation techniques and tools (20mins)
Post research activities and options (15mins)
Reporting (15mins)
Delegate live workshop (3.5hrs)
Creating the scenarios and finalising the questions
Moderating first session
Post-session analysis
Q&A with PRWD expert
Identifying opportunities for improvement

Presenting (15mins)
Hypothesising (15mins)
A/B testing, UX Design & User Centered Design (20mins)
Experimentation culture (10mins)
Competitive advantage (10mins)
Additional resources from PRWD
Final Q&A

This programme is fully funded by the European Regional Development Fund.

Please note that we can accept 1 application per eligible company. Eligibility criteria are:
Annual turnover less than €50 million
Balance sheet less than €43 million
No other organisation may own more than 25% of the SME
Greater Manchester Based
250 employees or less
Company must not have attended another fully-funded 12 hour workshop programme provided by The Landing

This course is a two day programme, running on 21st September and 22nd September 2017, between 10.00 and 17.00. Attendance to both days is required to secure a place however you will only need a ticket for the first day.

 




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