Jobs we know about:

  • 18/04/2012

    £30-35k

    Liverpool

    4 years exp

    PNSM12289

    Digital Campaigns Manager- Acquisition £30-35k

    18/04/2012 Liverpool 4 years exp PNSM12289

    THIS JOB IS NO LONGER LIVE

    Due to continued growth and success, our client, an online media organisation, is looking to appoint a Digital Campaigns Manager- Retention. The role will focus on driving subscriber / customer retention and increasing loyalty through effective conversation rates and maximum on ROI.

    Summary of key skills

    •    Own, manage and grow the customer base by creating and executing a multi-media acquisition marketing plans.
    •    Create and execute effective B2C marketing communications campaigns across the various media.
    •    Develop, implement and track the effectiveness of PPC marketing strategies.
    •    Develop and manage effective audience growth and engagement strategies for the brand across all key social media channels (e.g Facebook, Twitter, YouTube, Google Places).
    •    Develop, implement and track the effectiveness of consumer email marketing strategies.
    •    Bridge the gap between new and trial users to habitual purchasers, with a focus on maximising revenue from the existing subscriber base.
    •    Develop an effective E-mail communication strategy to existing customers.
    •    In partnership with the acquisition marketing team, track and monitor all marketing activity and ROI across the full range of digital and newspaper marketing channels.
    •    Manage all creative aspects of the marketing function, including design and copywriting.

    The successful candidate will be from a similar e-commerce together with maximising ROI for consumers and suppliers ideally within online retailing. You will relish the opportunity to work under pressure, meet deadlines and able to thrive in a dynamic and fast moving environment. 


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