Online Marketing Manager - B2B
This is an excellent opportunity within a global, market leading business to take full ownership for one of their major division’s online marketing activity.
This industrial, b2b business work with some of the most well known brands in the world and due to an internal promotion they are now looking to bring in an experienced digital marketer.
Your role will be to work with the Group’s head office, online team, and the Marketing teams within the division to develop an integrated online strategy to drive lead generation for the regional sales teams around the world.
This is a full mix role which will involve e-mail campaigns, search (PPC and SEO), managing content creation, affiliates, webinars, relevant social media including industry forums, and web analytics. Your role will be to provide training of sales teams in the use of the online marketing tools, such as the email marketing, and develop their understanding of web analysis reports.
You will have demonstrable experience of developing and implementing fully integrated online marketing campaigns. Ideally working within a large, complex company, you will have worked closely with, and preferably have trained, marketing and sales teams in online marketing. Due to the international nature of this role, there will be regular travel involved.