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If you install it now I promise to be here when you come back. And it really is worth the time.
THIS POSITION IS NO LONGER LIVE
This is a fantastic opportunity for a commercially driven and proven eCommerce Marketing Manager to work for a well-established and highly successful organisation based in West Yorkshire.
Working closely with the Head of eCommerce, other key stakeholders and third party specialist agencies, to deliver European marketing strategies with the support of your team.
This role will be suited to an e-marketing specialist that succeeds in a targeted and driven environment. You will be able to lead by example, demonstrating a ‘hands on approach’ together with strategic direction to your team, and relish the challenge to continuously exceed ROI but not at the expense of creativity and innovation.
You will have a wealth of expertise within e-commerce, SEO, PPC, affiliate marketing in addition to other digital marketing methods needed to grow revenue and increase customer retention by enhancing online relationships.
exp 1+ years e
exp 5 years +
exp 2 + years
exp 4 + years
exp 4 + years
exp 1 year plu
exp 4 + years
exp 2 + years
For McrFRED 32 I'm happy to welcome back the wonderful Ben Frain, who will be talking about ...
For McrFRED 32 I'm happy to welcome back the wonderful Ben Frain, who will be talking about Architecting And Maintaining Large Scale CSS Codebases.
Ben Frain is a Senior Front-End Developer at bet365.com. He is also the author of two existing books ‘Responsive Web Design with HTML5 and CSS3’ and ‘Sass and Compass for Designers’ and has written for .NET and Web Designer magazine.
You can follow him on Twitter at @benfrain and at his site http://benfrain.com
Enduring CSS: architecting and maintaining large-scale CSS codebases.
You’ve heard about all the lauded methods of scaling CSS: OOCSS, SMACSS, BEM and many more but maybe none of the popular or conventional approaches solve the problems you have.
I’m going to talk to you about the unique challenges I faced scaling CSS across multiple teams and developers and why I ended up defining my own approach: ECSS.
Everyone thinks they know the ‘right way’ to author CSS. I’m here to tell you there is no singular right way: there are merely requirements, options and results.
Find out more about Manchester FRED:http://s10wen.com/blog/categories/mcrfred/
Join us for an evening of drinks and nibbles with digital entrepreneurs from Spaceport in ...
Join us for an evening of drinks and nibbles with digital entrepreneurs from Spaceport in the cool co-working space for the digital tech start up scene.
Registration is from 17:30; the Christmas party starts at 18:00 and finishes at 20:00.
Upon arrival at the venue delegates are to enter up the stairs to the left of Hyper Island and ring the bell if the door is locked.
If you are a non-EU resident, please contact the Network Support team to make your booking. If you are a non-EU resident, please contact the Network Support team to make your booking.
SAScon Beta is a spin off event from SAScon, one of the UK’s finest Search, Analytics and ...
SAScon Beta is a spin off event from SAScon, one of the UK’s finest Search, Analytics and Social Conferences.
SAScon Beta is a one-day event part funded by the profits from SAScon and delivered at a low cost to delegates. The aim of the event is to educate, share best practice, inspire and enthuse. It showcases the latest thinking and technologies in digital marketing.
The event will take place on Friday 4 December at MMU Student Union. Delegate tickets will cost from £100 + VAT which will include lunch, refreshments and the social event. There is an Early Bird rate which finishes on the 30th October at £80 + VAT.
This conference will attract a wide range of digital and communications professionals including representatives from the public, private and not for profit sector. We expect delegates will be of a senior level and expect the event to be a complete sell out with over 200 delegates attending. The low delegate cost of SAScon Beta conference ensures it is accessible to all who wish to attend.
SAScon BETA will feature inspirational keynotes, unmissable solo presentations and panels interspersed with networking opportunities including a post conference social.
Insights & Interactivity around App Ideas & Conceptualisation, UX/UI design and App Launch ...
Insights & Interactivity around App Ideas & Conceptualisation, UX/UI design and App Launch & Marketing.
Join us for our next event – Mobile Monday Manchester does The ‘APPrentice’, chaired by Technology Futurist, Tom Cheesewright and sponsored by UKFast and Apadmi. Taking our normal format, we’ll be adding an interactive and competitive twist inviting people to take part in a mobile centric workshop on a mass scale.
You can expect to become immersed in a number of fun and engaging mobile tasks; from app ideas and conceptualisation through to UI/UX design and ideas for app marketing and launch. Our industry experts will be sharing their insights through a number of keynotes in addition to judging the best ideas from the evening with some great technology prizes!
Whether you’re new to the industry of mobile or an expert in your field, a brand or an agency, the event is open to all. You can expect to learn some great principles in the field of app development along with a chance to have a go yourself and network amongst others.
The event is open to 100 attendees. Please feel free to register your interest and we’ll be pulling names of our hat 1 week before to confirm the final list!
Event Chair, Tom Cheesewright | Applied Futurist | Book of the Future
Where are apps now and where will they be in the future?
Guy Weaver | Director | KPMG Enterprise
Insights on nurturing innovation and solidifying a strong business proposition
Matt Harney | Creative Producer | Apadmi
Insights into app visualisation & UX
Marcus Hadfield | Managing Partner | McCann Manchester
Insights into how to market products in an engaging and innovative way
For sponsor opportunities at the event please contact firstname.lastname@example.org.
We hope to see you all there!
The MoMoMcr team :)
Forget waterboarding or something like sleep deprivation, we all know that one of the worst ...
Forget waterboarding or something like sleep deprivation, we all know that one of the worst forms of torture in this world is having to walk barefoot across a room filled with LEGO.
Even worse is standing on a block of LEGO, which has been left on the ground by a careless child, in the dark, when you least expect it.
Fortunately, a couple of geniuses at LEGO have come up with a way to now protect you from these domestic minefields. They have been working with a French advertising agency, Brand Station, to create anti-LEGO slippers – only about 50 years too late.
The slippers, which feature tons of padding, unfortunately won’t be that easy to get hold of with a limited run of 1,500 being created and will be distributed randomly to lucky people who fill out a Christmas wish-list on LEGO’s French website.
With Christmas on the horizon and the majority of households in the world no doubt opening some form of LEGO come Christmas Day, these slippers would be an absolute god send, so here’s hoping LEGO decide to make more than 1,500 and offer them up on a regular basis.
It’s now less than a year until a new President will be elected in America and social media ...
It’s now less than a year until a new President will be elected in America and social media is going to play a bigger part in this election than it ever has before. Candidates in the running for the 2016 election are now ...
Since the 2012 election, President Barack Obama has joined Twitter and more recently set up a Facebook account, he has also hosted several chats on Reddit. Nowadays it’s pretty standard for politicians to have their own Twitter accounts and Facebook pages along with campaign specific accounts and profiles but for this upcoming election, there are more social networks for candidates to consider than ever before. Snapchat, Instagram, Pinterest and Periscope are now all social media networks that have great importance in the world we now live in.
Using and embracing
Social media preferences have shifted massively to video, live streaming and disappearing posts due to the popularity of Snapchat and this has already been embraced by Hillary Clinton’s campaign team. They’ve frequently been posting photos of Hillary on Snapchat, including a photo of her in high school to wish students a happy first day of school. This type of post is quite unusual as it isn’t a typical call to action, and on Snapchat it isn’t possible to include any links to anything else related to the campaign. On Pinterest, Clinton has been posting images of inspiring women, family photos and behind the scene pictures from her campaign trail and it’s here where she has been taking advantage of social media and linking through back to her own website. Her first large rally was live-streamed via Periscope and this was planned and organized around the live stream to let more people watch and to be able to contribute comments in real time. Hillary Clinton’s team are using social media to help soften the image of her and make her seem a more personable character following her former role as secretary of state.
Another candidate for the 2016 Election is Donald Trump who, so far, has been dominating his rivals on social media; he has the most followers on two of the top three platforms. The controversial choice for President in 2016 has over 4 million likes on Facebook and 4.8 million followers on Twitter - these two totals combined is nearly 2 million more than his competitor Hillary Clinton. On Instagram, Trump and Clinton both lead the way when it comes to followers, Trump has 538k followers and Clinton has 488k followers and these numbers are way ahead of all their rivals.
In addition to Donald Trump and Hillary Clinton, other political candidates have been making a lot of noise on social media. Republican Jeb Bush used Snapchat to announce his presidential campaign and he then promoted the launch of his Super Political Action Committee fundraiser with video clips on Instagram. Another Republican, Rand Paul, produced ads for Snapchat that discuss his views on the U.S. tax code.
The focus on social media for political candidates has become an important component of their campaigns due to the majority of users on many of these social media platforms being between the ages of 18 and 34 years old. Posting regularly on these social networks can help candidates stand out against their rivals and the regular use of photos and images is being encouraged due to the appreciation from the demographic using these social networks.
Social media companies now want more involvement
The political candidates aren’t the only one’s putting forth their efforts in the world of social media with the social media providers now getting involved, with Snapchat being the most prominent example.
Snapchat stories have become a popular and powerful addition to the platform and ahead of the Republican Debate a few weeks ago, Snapchat launched a curated story that showed behind-the-scenes clips of the event. Political candidates have also launched ads on Snapchat with two Republicans, John Kasich and Scott Walker both contributing 10-second ads to a Snapchat Story for a campaign event. Snapchat themselves have recently hired former CNN political reporter Peter Hamby to be its head of news, no doubt to help drive themselves towards becoming a more prominent news medium – even more so with the upcoming election next year.
Twitter is also massively involved in the election and is helping give the politicians a lot more control over their public speech. They recently shut down two apps, Diplotwoops and Politwoops that were both able to show what tweets politicians and other elected officials had deleted from their timelines. Stories of deleted tweets, gained from these types of apps are always very popular, be that a politician, a sports star or an actor. Last year, members of both the Republican and Democratic parties deleted supportive tweets about the capture of U.S. Army soldier Bowe Bergdahl after suspicions arose about how he was captured.
Twitter’s actions in shutting down these two apps is giving politicians and public figures a level of control that they have never had before and stories in the news which focus on deleted tweets won’t be as frequent due to them being deleted.
Virtual debate stage
Another way that social media has become integrated into the political world is it’s use as an online virtual debate stage. Candidates have the ability to spar with each other in a way that was inconceivable a few elections ago. At a recent conservative forum Jeb Bush commented on how he didn’t believe half a billion dollars for women’s health issues was necessary. This quote was picked up and tweeted by a reporter and that tweet was then retweet quoted by Hillary Clinton’s Twitter account telling him he was “absolutely, unequivocally wrong.” This tweet has since been retweeted over 6000 times and liked over 8000 times.
Another example of this virtual debate stage was again Hillary Clinton and Jeb Bush when she sent out a graphic, which detailed the amount of student debt held by Americans, Jeb Bush’s campaign sent back a similar image, which criticised the Clinton team and showed how student debt during the Obama presidency has increased by 100 percent. This led to further tweets back and forth between both accounts, which included an image of an F to represent the grade given to Florida for college affordability under Jeb Bush’s leadership which was countered by a version of Clinton’s campaign logo – the letter “H” where the bar in the middle was replaced by a right-facing arrow – with the arrow pointing up and the rest of the “H” was comprised of the word “taxes,” repeated over and over.
Interactions like this have now regularly been making the news with headlines such as “Hillary Clinton and Jeb Bush Are Having a Photoshop Battle on Twitter” by AdWeek and “Jeb Bush and Hillary Clinton Got into a Twitter Fight” by Vanity Fair and “Epic Photoshop Battle” by Wired. Campaign members have also begun to use their own social media accounts to respond to staff from rival campaigns as well as interacting with supporters.
For many voters it has and always will be a case of “How comfortable do I feel with that particular person? How trusting is this particular person? Would I want to enjoy a meal or a drink with that person?” Social media is a good way to show all of this and answer these questions that people have and it’s also becoming a tool for candidates to give people a glimpse into their real life with Jeb Bush posting an image of a tortoise on some grass on a visit to the Reagan Library, Marco Rubio gave supporters a behind-the-scenes look at one of his announcements via Snapchat and Scott Walker has made a habit of posting pictures of his meals on both Twitter and Instagram.
It’s still unclear exactly how all these social media efforts will influence the official nominations for each party and further afield, who will be elected as the next president of America. It’s still relatively too early for all campaigns to know which efforts work and which ones don’t with many significant social initiatives still no doubt being primed and readied for use when the elections really heat up.
Defining how many tweets is too many tweets is quite a challenging task. If you were to ask ...
Defining how many tweets is too many tweets is quite a challenging task. If you were to ask your followers on Twitter this question, it would be extremely hard to get a definitive answer on what they think is too many tweets, ...
Some people will think that one or two tweets a day is enough, where as other people will think nothing of posting upwards of twenty tweets for one days worth of social media action.
Twitter is quite straightforward to use, it doesn’t take much time to put together 140 characters (or less) for a tweet but just because tweets can be done quickly, does this reflect on how many tweets you should be doing? Should you only tweet once a day? Maybe one tweet an hour throughout the day? Maybe even more than that?
Tweeting a lot will do one of two things to your followers, it will either really annoy them or it will delight them with all the great content that you’re sharing on your timeline. There are some high-profile bloggers, consultants and industry executives that will post 30, 40 or 50 tweets a day.
Being able to look at your overall engagement, engagement per tweet, along with site traffic will help you to judge what is the right amount of tweets for your profile. Testing the frequency of tweeting is a perfect way to judge if more tweets or less tweets will work better in the long run for you and your followers.
One week you could tweet every fifteen minutes during business hours and note down the amount of engagement you get by posting this frequently. The following week you could tweet just once an hour during business hours and again note down the levels of engagement.
Comparing and contrasting this varying amount of tweets will, to a certain extent, help you understand what works better for you but there are a couple of other factors which will have effected your engagement. The type of content included in your tweets and the strength of this content will definitely have an effect on your engagement. Something as simple as how busy your followers happen to be on a certain day will also effect your engagement, if people don’t have the time to be on Twitter and checking out your tweets will certainly effect the amount of engagement you have.
Too many tweets is such a broad term to pin point but carrying out an investigation to see what works for you is a great place to start but by no means the only way to test how often you should be tweeting. As previously stated, Twitter is so easy to use, you have the ability to create more content and more tweets if you feel it’s necessary one week and you can also cut back if you feel your content is being overlooked or missed by your followers. Finally, remember to take all feedback your getting from your followers, if they're enjoying your content and you're getting good levels of engagement then you're obviously doing something right.
Somehow Christmas is already on the horizon even though last years festivities don’t even ...
Somehow Christmas is already on the horizon even though last years festivities don’t even seem that long ago and that can only mean one thing - retailers are beginning to roll out their Christmas adverts. Here at Orchard ...
John Lewis’s Christmas Adverts have become an event in itself and this year’s advert is no different. This years offering keeps up tradition with previous years and uses the same winning formula – cute young child, meaningful message and a softly cover song as the soundtrack.
This years is called Man on the Moon and features a young girl staring through a telescope – which can obviously be bought in John Lewis – into outer space. In the lead up to Christmas she spot an old man living on his own in a little shed on the moon. After many failed attempts at contacting him, we see a present arriving at his feet on Christmas Day. It turns out to be a telescope for him from the young girl, which he uses to spot her back on earth; a tear of joy rolling down his cheek follows it.
It’s another great advert that stands up against previous years offerings from John Lewis and one that I’m sure the group formerly known as Oasis will be enjoying even more when the soundtrack no doubt hits the top of the charts.
ASDA have decided to focus on the fun and exciting things that people love about Christmas such as Christmas puddings, over the top decorations, ice-skating and falling asleep on the sofa after over-indulging.
ASDA have accompanied this years advert with the hash-tag #becauseitschristmas with the advert so no doubt there will be a big push around this advert on social media in the lead up to Christmas.
Star Wars seems to have been everywhere recently and it’s showing no signs of giving up with the new film just over six weeks away – one week before Christmas day. Duracell were obviously well ahead of the trend in knowing how Star Wars was going to be among many of the most in-demand toys of 2015 and have used this to their advantage with their Christmas advert.
There’s nothing worse on Christmas Day than not having the right batteries for your new presents or having no batteries at all so Duracell are reminding everyone the perils of not stocking up on your batteries ahead of Christmas morning. As far as Christmas adverts go, this just about ticks enough boxes to be classed as one. There’s snow on the ground, the Dad is making an AT-AT Walker in front of the fire and Christmas tree and there’s inflatable snowmen in the garden but it could just as well pass as a straight Star Wars advert.
Mulberry aren’t necessarily a company you would associate with a Christmas advert round-up but after last years successful “Winning Christmas” campaign, they’ve delivered a brilliant advert this year by spoofing the Nativity scene.
A £895 handbag replaces baby Jesus and we have the three kings and shepherds visit to fuss about the miracle of Mulberry handbags.
It’s a brilliantly done advert and one that’s sure to cause some controversy but at the same time drum up lots of interest and talk on the internet.
RT @bookofthefuture: This Raspberry Pi handheld wants to be every gadget in the world https://t.co/xozSUp3qGU
Who thought adding famous TV & film characters to old paintings could turn out so well.
Strategic Account Director in #Manchester, up to £50k. - @Orchard_Chris #agencyjobs https://t.co/52oeDCbxIZ
Pretty sure Aldi didn't sell telescopes until this brilliant opportunity presented itself. https://t.co/IZtJTc68fs #AdWars
Q: Why did Adele cross the road?
A: To say hello from the other side.
RT @pitchfork: .@WuTangClan's one-of-a-kind album has been sold to an American buyer for "millions" https://t.co/DL9Y3Ie3jm https://t.co/16…
@ClaireHawkins74 @dannylane94 You were all fantastic - great show, you should be really proud! :-)
Paid search: A super accessible beginner’s guide - really easy read for those getting to grips with the basics. https://t.co/sIesHPu95Z
Talent, well-being, brain-trusts. Think like Pixar: 7 lessons from their creative culture.
RT @Orchardjobs: Junior Accout Executive in #Manchester, up to £18k. - @Orchard_Chris #agencyjobs https://t.co/0s0n88aNTt
RT @Orchardtweets: Are you a Social Media Exec who'd like to take control of this Twitter account? Let's hear from you: http://t.co/Zw3PkP…