At what point do you class yourself as a Conceptual Designer?
13/01/2011


My introduction into design was from studying Fine Art at University. Whilst there, the term conceptual was flung about often - with seemingly a universal understanding of what this word meant. A lose definition of a conceptual artist is one that favours the idea of a piece of art, rather than concerning themselves with a materialistic finished end product.

The conceptual revolution was famously pioneered by Duchamp's Fountain in 1917, and this was the first time that an artist had tried to exhibit something that he did not produce or craft himself - it was the idea that this urinal was a piece of art because Duchamp chose it and intended it to be so. He purposefully placed an everyday object in an environment which instantly makes the viewer see the urinal in a different way.

In design, labeling somebody as a conceptual designer seems to have many different definitions from one person to the next. Concept in design has only really been present since the 1960s, initially with the notable Volkswagen 'Lemon' advertisement in 1960. Here Volkswagen show a Beetle in its apparent glory, although it is only when you read the copy that you realise that this car was rejected because of a scratch on the chrome. Advertising that your company makes mistakes was a brave move compared to the typical adverts of the day. The reason that this advert is conceptual is because it has a strong idea rather than typically showcasing a product. It is engaging with its audience and is making them think (and laugh). Even though they advertise a 'lemon', an outcast, a reject - it still conveys the message that at least they do test their cars and get rid of the ones that are not up to standard.

It is a blurred line as to what might be classed as conceptual in design. You could go so far to say that any idea or brief that is produced is conceptual design because it originated from a thought - but is this true? Does being creative mean that you're conceptual? A concept is needed in certain design in order to connect with your viewer, wether this is to convey a certain message, intention or representation. It is often thought that conceptual design can override the practicality in design, and can be a little 'off the wall' or 'cutting edge'.

I think that a design is conceptual when the idea behind it, message or intention, is as important if not more important than the aesthetic and actual design itself. Here are a few that I found courtesy of www.graphicdesignblog.org

match.com:



Ogawa:



SBP: Will Work For Food:



Friends of the Earth:



Papermate - Ultra Fine:



McDonalds - The Real Milkshake:



Nothing wakes you up like Nescafe:



Please share your thoughts!

Alex Fisher @orchard_alex



Job Search

Motion Animator
15/12/2017 | £24-30k | Manchester

One of our favourite clients are looking for a Motion Animator to work within their creative team.This communications agency based in Manchester city centre produce a wide range of projects from campaigns right through to ...

Ecommerce Manager
15/12/2017 | £35k | North Manchester

Ecommerce Manager 35,000, Greater Manchester If you are currently working in Ecommerce Management but aren't getting the responsibility you crave, please take a moment to consider this opportunity. Based on the ...

Digital Designer
14/12/2017 | £21-30k | Manchester

Are you an experienced digital designer? Im working with an established studio based in Manchester seeking multiple creative and technically minded digital designers.The offices are based in a great location, with lots of ...

Freelance Digital Artworker
14/12/2017 | £16-22ph | Yorkshire

We are currently on the lookout for freelance digital artworkers with at least 4 years industry experience to work with a number of clients across Leeds and Yorkshire. Key skills - Highly skilled in Photoshop - Strong ...

Freelance Artworker
14/12/2017 | £14-20/HOUR | Yorkshire

We are currently looking for experienced and talented Creative artworkers to work in house for freelance bookings across the Northwest and Yorkshire Successful candidates will have at least 4 years industry experience, ...

Freelance Magento Developer
14/12/2017 | £+200/day | North West

We are currently looking for talented Magento developers to cover freelance roles across the Northwest and Yorkshire. Successful candidates will have at least 4 years industry experience with the ability to work in fast ...

Freelance Presentation Designer
14/12/2017 | £18-28/hour | Yorkshire

We are always on the lookout for experienced Presentation designers with 3+ years industry experience for various freelance roles over the Northwest and Yorkshire If you meet the requirements below and are interested ...

Freelance Web Designer/ Front End Developer
14/12/2017 | £23-32.50/hour | Yorkshire

We are currently on the lookout for experienced freelance front end developers with strong web design skills for both short and long term bookings with a variety of high profile clients across the Northwest and Yorkshire. The ...

Freelance HTML Email Builder/Designer
14/12/2017 | £18-25/hour | Yorkshire

We are currently on the lookout for talented freelance HTML Email Builders/Designers with at least 4 years industry experience for a various bookings across the Northwest and Yorkshire. Successful candidates will have ...

Freelance IOS Developer
14/12/2017 | £150-300/day | Yorkshire

Are you a freelance IOS developer on the lookout for your next booking? Then could be the perfect opportunity for you. We are always on the lookout for talented IOS developers to fill various freelance roles across the ...

12345>>

Results: 59