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'Marketer' or 'Marketeer'? We finally have the answer!
18/10/2016

…well, sort of. I've been working with marketing professionals a long time now, and no-one ever seems too sure which is the correct term. A couple of recent Twitter posts on the topic prompted me to try and get to the bottom of it.



A quick consultation with Oxford Dictionaries tells us that a Marketeer is "A person who sells goods or services in a market"


Oxford Dictionaries also tells us that the term 'marketer' is a derivative of market without its own definition.

So, that should be the end of it. Marketeer it is.

But it's not.

I decided to ask the local marketing community in and around the North West of England what they called themselves, and I received a variety of responses and opinions from a range of marketing professionals, including: 

    " I went with 'Marketeer'. Sounds a bit more active and less like 'door to door'. Also reminds me of 'Musketeer' which isn't a bad thing. "
    -
Marco, Marketing Manager

    " Marketeer rhymes with racketeer, and possibly creates the wrong mental associations... "
    -
Jeff, Online Marketing Assistant

    " Definitely Marketer for me. Though any over the use of 'Guru' "
    -
Stephen, Marketing Manager

    " Marketer! It sounds more professional.... we are not Chartered Marketeers! Although, I do like the creative play on words. "
    -
Louise, CIM Programme Director & Marketing Lecturer

    " Definitely Marketer...Marketeer sounds more like someone who should go to work with an Epee and flouncy hat! "
    -
Michele, Marketing Manager

    " Certainly marketeer, although I am concerned by its close visual similarity to meerkat. "
    - Richard, Head of Marketing

    " I'm shocked, surprised and appalled, and can only assume that some of you must work in marketeering not marketing "
    - René, Agency Business Development Director

Of the votes we received, over 78% said 'marketer' was their prefered title. 

There were lots of references made to being seen as a musketeer type figure in their preference for, or against marketeer.

A quick search on Linkedin gave me over 20,500 people making reference to marketer, with just over 3,700 mentioning marketeer on their profile. That's an even more emphatic 85:15 split in favour of marketer.

So, I guess that makes Marketer the winner.


Do you agree, or do you have a totally different opinion?


Or maybe you're with Deborah, Marketing & Communications Executive:

    " Not sure I have an opinion (or care!) either way. I do sometimes think the problem with marketers / marketeers is a tendency to overthink the insignificant. You can call me whatever tickles your fancy. "

Even more succinctly put by Bev, Head of Marketing:

    " I'm not too bothered about what I am called, more what I deliver and how I am perceived.... "
 

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