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Our Top 3 Video Editing Tips
01/06/2017

When it comes to video editing, most people think that it’s just about taking out all of the stuff that doesn’t look good.

This includes mistakes by the crew or the person in the video itself, shaky shots or the footage of you filming nothing for forty-five minutes when you forgot to turn off the camera.

Video editing is all that but it’s also a whole lot more. It’s arguably the most important part of video production as it’s where you get to create drama and bring your work to life.

It’s the process of adding stuff, not just taking away what you deem to be bad. It’s about creating entertainment whilst you add both flow and emotion, whilst all the time creating a connection with your audience.

With input from our recently created freelance content specialists team, we’ve put together three of our top tips when it comes to editing video footage.

Cut in Time to Music

Cutting in time to music can actually be the difference between brilliance and garbage when it comes to your video project. 

For film this may not be as essential but when it comes to promotional or marketing content it really does help to immerse viewers in the video.

Music can also help decide the pace of cuts for your video; it’s a tried and tested formula that could be the difference in making your video stand out from the crowd.

Offer a Range of Shots

This is slightly more to do with filming but if you have the capability to capture two shots then make sure you use them as it can be a winner when it comes to your edit.

Going from a wide to a close up will offer a much higher quality of product.

Whilst wider shots are great for showing scale and surrounding areas a close up of the same subject will do a better job of drawing people in and capturing their attention immediately.

These days most people are likely to be viewing videos on a mobile, so a close up is going to do a much better job of showing subject in a practical format.

Take It Easy On Effects

If we were to offer one key take away from this piece, it would be to not get excited by the word effects.

Whilst effects have come a long way from 1980, they can still look absolutely tragic and could well kill your video content if you overuse the effects.

Effects are there to help enhance what should be already incredible footage. They’re not there to save a bad shot and the same goes for transitions.

How many blockbuster films have you ever seen use the transition labelled '3D CUBE ROLLOVER'? None, instead you should be looking at layering your footage for a better transition, maybe with the use of something like lens flares. And instead of filters, you could even look at improving your colour correction skill set.

Video editing is without doubt a modern day art form and it’s an art that will take years to master but it’s easily one of the most rewarding.

These are just a couple of our video content specialists favourite editing tricks and they’re pretty simple overall but don’t forget when it comes to video editing, the details are what makes a world of difference.

What are some of your favourite editing tips or tricks? Why not share them in a comment below or on Twitter and if we get a lot of suggestions, we might even compile them into a future blog piece.

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