Orchard +44 (0)161 455 0055

Uber, Black Cabs, and the Sharing Economy as a lesson in development.
24/06/2014

Recently, in response to Uber's tidal wave increase in popularity, black cab drivers brought the streets of London to a stand-still in what was referred to as the 'go slow' protest.



Uber's meteoric rise is, presumably, the result of its ease-of-use with the digitally minded. The transport app simply lets you book and pay for taxis.

Whilst the idea isn't genius, it does solve a lot of issues we've all faced and put up with when trying to hire a cab. Having to describe your location over the phone. Having the correct change. Wondering where your taxi is. Not being able to make a complaint to a driver.



All of those problems, which we've all experienced, are irradiated in a single app with the power of The Sharing Economy (The same approach that brought Air BnB success through it's rent-a-room model).

It's only after seeing the new model that we realised how broken the old one was. Now you can pay by card, request a car to any location you find yourself in, watch your car arrive on a map, and rate your driver after the trip.



Unfortunately the 'go slow' protest held by the cab drivers didn't hinder Uber's success. It only bolstered Uber's profile, and led to an 850% increase in app downloads. This is a valuable lesson in staying current. Particularly in the industries we recruit for, getting too comfortable with the-way-things-are can be fatal.

New technology and software mean tidal waves of change are likely to happen in lots of industries without much notice. Uber saw an opportunity to progress a fairly stagnant business model, and they took it.

Whether you own a business or are just starting your first job, it's more important than ever to be optimistically asking the question "what can be improved?" on a regular basis.

When faced with new demands of any description, will you react by metaphorically bringing the streets to a stand-still, or developing a better more resourceful approach that we never even knew we needed?



Which approach works for you? Are you an early adopter or prefer tried-and-tested? Let me know your thoughts in the comments. 



Owner

Passionate about Orchard, business, technology, and my two little men.

 

Latest Blogs

Creative Crunch #2: What's New?

We’re back with our second creative round-up! We’ve selected some of the things that have ...
21/02/2018

How to get your first job in design

Recently, Orchard took a trip to the University of Salford, joining a panel of industry experts ...
13/02/2018

#WeLoveCreative... Win £100 Meal Voucher For Valentines Day

This Competition Has Now Finished!
09/02/2018

Orchard Salary Survey 2017

Our 2017 Salary Survey is now available to download below!
29/01/2018

The First 30 Days...

Congratulations, you’ve got a new job! You’ve nailed the interview stage and have been offered ...
25/01/2018

Creative Crunch #1: What's New?

Here are a few things going on in the creative world at the moment, and what we think of them…
22/01/2018

Our #OrchardShoots January Round Up!

As we are now mid-way through the season in the heat of the January transfer window, here ...
17/01/2018

Style vs Substance: Your CV

It’s impossible to ignore the amount of competition your CV faces. We’ve all been told horror ...
11/01/2018

We've Rebranded!

Our big secret is out… we’ve got a new look! After 25 years in business, we felt it was time ...
15/12/2017

Our Christmas Closing Times...

We’ve had another successful year, but it will soon be time to hang up our work hats and replace ...
07/12/2017

12345>>

Results: 552

Latest Jobs

Ecommerce Sales and Marketing Manager
24/02/2018 | £20-35k | Leeds

Ecommerce Sales and Marketing manager - Leeds - 20k, OTE 35kOperating out of the Leeds area, within easy reach of the motorway network, my client are a hugely successful luxury brand, with a history spanning decades, selling ...

Digital and UX Designer
24/02/2018 | £45k | Cheshire

A highly respected travel and tourism company are looking for a Digital and UX Designer to add to the team. This British holiday company have a had great history and have been successfully running holidays from their head ...

Creative Director
23/02/2018 | £45 - 65k | Manchester

We are working with a multi-award winning and ambitious Creative Agency seeking a Creative Director to join their team.Based in stunning modern offices in MediaCityUK, you will have the opportunity to command and conceptualise ...

Creative Director
23/02/2018 | £45 - 65k | Manchester

We are working with a multi-award winning and ambitious Creative Agency seeking a Creative Director to join their team.Based in stunning modern offices in MediaCityUK, you will have the opportunity to command and conceptualise ...

12345>>

Results: 83

Latest Events

26
FEB

NUX: What Happens After We Die?
6:00pm - 8:00pm | Leeds

NUX are tackling the topic ‘What happens after you die?’ with user researcher Mark Branigan.

28
FEB

Manchester Digital Demo Nights: Voice-activated Devices
6.00pm - 9.00pm | Manchester

Gartner predicts that by 2018, thirty percent of our interactions with technology will be ...

28
FEB

Manchester Digital: Demo Nights, Digital Voice
6.00pm - 9.00pm | Manchester

Join Manchester Digital to explore the development of digital voice-activated devices, and ...

01
MAR

Creative Kitchen: No Burgers, No Bullshit
6:30pm | Manchester

Creative Kitchen are back with their ‘No Burgers, No Bullshit’ event.

01
MAR

PechaKucha Night Manchester Vol. 21 - 'Making Connections'
7pm - 10pm | Manchester

PechaKucha Nights are informal and fun gatherings where creative people get together and share ...

12>>

Results: 6

Latest Blogs

Creative Crunch #2: What's New?

We’re back with our second creative round-up! We’ve selected some of the things that have ...
21/02/2018

How to get your first job in design

Recently, Orchard took a trip to the University of Salford, joining a panel of industry experts ...
13/02/2018

#WeLoveCreative... Win £100 Meal Voucher For Valentines Day

This Competition Has Now Finished!
09/02/2018

Orchard Salary Survey 2017

Our 2017 Salary Survey is now available to download below!
29/01/2018

The First 30 Days...

Congratulations, you’ve got a new job! You’ve nailed the interview stage and have been offered ...
25/01/2018

Creative Crunch #1: What's New?

Here are a few things going on in the creative world at the moment, and what we think of them…
22/01/2018

12345>>

Results: 552