Orchard +44 (0)161 455 0055

Google Analytics Training
10/05/2017 | Rise Manchester, 231 Deansgate, Manchester, M3 4EN

Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.
You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.
With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
This workshop covers:  
- Understand Key Online Analytics
- Learn the Google Analytics basics
- Learn how to set up Site Search, Users and Linking Adwords
- Setting up Profile filters & setting up goals
- Learn How to set up Marketing Tracking
- Learn what reports to use and why
- Learn how to Analyse & report
- eCommerce Tracking and Conversion Reports
- Using Funnel Analysis to track conversion
- Using Google Tag Manager
- Analyse SEO keywords, Traffic Sources
- Creating reports, Exporting in a right format
- Customising dashboard and creating Automatic Reports
- Apply objectives, KPIs, dimensions and metrics for your site

 

Visit Event Page

Latest Events

21
FEB

Tech for Good Live - Healthcare
6:30pm - 9:30pm | Manchester

Tech for Good Live is back for 2018, this time discussing tech in healthcare!

22
FEB

Creative Kitchen: No Burgers, No Bullshit
6:30pm | Liverpool

Creative Kitchen are back with their ‘No Burgers, No Bullshit’ event.

22
FEB

McrFred 57: Chris Mills
6:30pm - 9:00pm | Manchester

McrFRED 57 with Chris Mills will take a look at 'Doing things better: A more efficient, usable ...

22
FEB

CIA: The Mixtape
6:30pm - 8:00pm | Manchester

Chicks in Advertising are back for 2018 with The Mixtape - discussing all things radio.

26
FEB

NUX: What Happens After We Die?
6:00pm - 8:00pm | Leeds

NUX are tackling the topic ‘What happens after you die?’ with user researcher Mark Branigan.

28
FEB

Manchester Digital: Demo Nights, Digital Voice
6.00pm - 9.00pm | Manchester

Join Manchester Digital to explore the development of digital voice-activated devices, and ...

01
MAR

Creative Kitchen: No Burgers, No Bullshit
6:30pm | Manchester

Creative Kitchen are back with their ‘No Burgers, No Bullshit’ event.

01
MAR

PechaKucha Night Manchester Vol. 21 - 'Making Connections'
7pm - 10pm | Manchester

PechaKucha Nights are informal and fun gatherings where creative people get together and share ...

05
MAR

Influencers Unhooked: Digital marketing, PR and SEO in the age of the online influencer.
6:30pm - 10:00pm | Manchester

Unhooked Communications are hosting the panel event, discussing influencer marketing in the ...

Results: 9

Latest Jobs

Senior Designer
20/02/2018 | £32 - 40k | Liverpool

A rapidly growing digital agency based in Liverpool are seeking a high profile Senior Creative to work within their highly skilled and acclaimed team. The agency are arguably one of the most successful in Merseyside, working ...

Social Media Manager
19/02/2018 | £25 - 28k | Cheshire

One of the top integrated communications agencies in the Northwest have a fantastic opportunity for an experienced Social Media Manager to join their highly creative team based in Cheshire. The role will be a 5/6 month contract ...

Web Developer
19/02/2018 | £25-35k | Liverpool

Web Developer, Liverpool city centre, £25-35k.We are working with a leading creative and digital agency based in Liverpool city centre seeking a front-end web developer to join their team.Based within a vibrant creative ...

Freelance Artworker
19/02/2018 | £14-20 / hour | North West

We are currently looking for experienced and talented Creative artworkers to work in house for freelance bookings across the Northwest and Yorkshire Successful candidates will have at least 4 years industry experience, ...

12345>>

Results: 83

Latest Events

21
FEB

Tech for Good Live - Healthcare
6:30pm - 9:30pm | Manchester

Tech for Good Live is back for 2018, this time discussing tech in healthcare!

22
FEB

Creative Kitchen: No Burgers, No Bullshit
6:30pm | Liverpool

Creative Kitchen are back with their ‘No Burgers, No Bullshit’ event.

22
FEB

McrFred 57: Chris Mills
6:30pm - 9:00pm | Manchester

McrFRED 57 with Chris Mills will take a look at 'Doing things better: A more efficient, usable ...

22
FEB

CIA: The Mixtape
6:30pm - 8:00pm | Manchester

Chicks in Advertising are back for 2018 with The Mixtape - discussing all things radio.

26
FEB

NUX: What Happens After We Die?
6:00pm - 8:00pm | Leeds

NUX are tackling the topic ‘What happens after you die?’ with user researcher Mark Branigan.

12>>

Results: 9

Latest Blogs

How to get your first job in design

Recently, Orchard took a trip to the University of Salford, joining a panel of industry experts ...
13/02/2018

#WeLoveCreative... Win £100 Meal Voucher For Valentines Day

This Competition Has Now Finished!
09/02/2018

Orchard Salary Survey 2017

Our 2017 Salary Survey is now available to download below!
29/01/2018

The First 30 Days...

Congratulations, you’ve got a new job! You’ve nailed the interview stage and have been offered ...
25/01/2018

Creative Crunch #1: What's New?

Here are a few things going on in the creative world at the moment, and what we think of them…
22/01/2018

Our #OrchardShoots January Round Up!

As we are now mid-way through the season in the heat of the January transfer window, here ...
17/01/2018

12345>>

Results: 551