MPA Big Debate: 'Does Creativity need a Conscience'
28/11/2018 | Manchester
Join MPA for their next event, discussing the topic 'does creativity need a conscience'
"Advertising has been seen by some cynics over the years as simply selling people stuff they don’t actually need. But in today’s era of heightened awareness and transparency, more brands appear to be selling their attitudes, beliefs and causes than their ‘stuff’.
So does creativity need a conscience to persuade the modern consumer? Do we need to believe in the brand these days before we will buy the product? Or is all this do-goodery a smokescreen for those without a compelling product or service benefit?"
The event will see different agencies and brands brought together to discuss how and why campaigns are increasingly taking a stance on issues from plastics to 'mansize' and what we can learn from them.
When? Wednesday, November 28th, 6pm - 8pm
Where? Neo, Charlotte Street, M1 4ET
Tickets? Free, tickets available through link below