On The Edge - Digital Marketing Conference
23/05/2013 | Manchester - Blackfriars Street
Thursday 23rd May 2013
: 9am - 5pm
Blackfriars St, M3 2EQ, Manchester
Conference Pass (£125 + VAT)
You and hundreds of other business professionals from the world’s most influential brands will learn the secrets of digital marketing success in a unique event that will push boundaries, re-write rules and leave you with no alternative but to succeed. Guaranteed.
Creating a plan to prioritise on the right digital marketing investments
How digital marketers can learn new tricks from the Growth Hackers
Using Analytics to drive performance
10 of the latest developments you need to act on in the 6 key digital communications channels
What types of data can be structured data?
Why do we need to call-out structured data?
How do I implement this?
How do I test it’s working on my pages?
What are the benefits to my business
How to improve your data acquisition and make sure you're legal at the same time
Ideas that can help your campaigns create more impact across all devices
What can be done to help get your message into the users inbox
Which stats are important and how successful has your campaign really been
Mobile specific strategies using Enhanced Campaigns
Local strategies using Enhanced Campaigns
Conversion tracking and reporting using Enhanced Campaigns
Ad optimisation using Enhanced Campaigns
How Enhanced Campaigns will affect other AdWords products (Product Listing Ads, GDN, Scheduling, Conversion Optimiser and more)
How to switch to Enhanced Campaigns if you already have a mobile or tablet strategy
How to switch to Enhanced Campaigns if you do not yet have a mobile strategy
How mobile can be a positive tool in reducing business costs
The importance of understanding your users and their needs
Why it's vital to respond to customer demand and criticism
The importance of digital content to your brand
Planning and structuring content
How to scale content
Measuring content ROI
How to develop a cross channel brand presence and tone of voice for your business
How to measure social media success
Key tools of the trade. How to develop a B2B social media presence
How to use Google+ for business for search and social synergy
Network with Marketers, Business Owners, Copywriters, Designers, Brand Managers, Analysts, Account Managers, PR Managers, Event Managers, Social Media Experts from a whole range of SME & corporate businesses from the north & surrounding areas.
Enjoy a sumptuous lunch and as much coffee as you can handle in Manchester city centre.
Earn CPD points
A guaranteed seat for every speaker session
Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away
To attend this great learning event please click here!