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Channel 4’s #SU2CRewards Campaign Was a Success
30/10/2018

If you missed Friday’s Twitter madness as Channel 4 took over the nations feed flooding it with poems, pay rise requests, and best of all, insults aimed at Piers Morgan (iconic) then keep reading as we show you the best tweets. A great social campaign to raise money for Cancer Research UK, what’s not to love?

Channel 4 ran their annual Stand Up To Cancer charity event last week featuring a number of celebrity filled TV specials and social media posts encouraging viewers to donate to the cause. The broadcasters created #SU2CRewards which ran on the official Channel 4 Twitter account throughout Friday, offering their followers a number of rewards to choose from in return for a donation. 

Rewards included: analysis of your twitter avatar; a tweet to your crush; a tweet to your boss to request a pay rise; a review of your TV programme idea by a C4 producer; a creative insult; a follow from the channel, amongst many more. Each reward was valued at a donation amount.

Below are some examples of the Channel 4 social media teams responses, from funny to heartwarming. The C4 team responded to nearly every donation throughout the day. Whether you joined in (which I did… Danny Jones did not accept my date invitation which I felt was pretty uncharitable of him but hey who am I) or you just watched the madness unfold, it was an entertaining day highlighting how great Twitter really can be, as well as raising a whole lot of money for Cancer Research UK. All in all - that qualifies as a successful social campaign to me!

This was a really great idea from the Channel 4 and SU2C team that managed to build a lot of momentum, resulting in a lot of donations. A big factor in drawing in their audience was the insults sent to Piers Morgan - whilst the majority of people saw the comedic side, there were some users complained about as they felt it encouraged bullying and foul language. However, Morgan seemed happy to play ball and was clearly in support of the campaign which ultimately raised a lot of money for a fantastic cause - even if it was at his expense! In our opinion, it was a bit of harmless fun in name of a good cause.

Did you submit a request on Friday? Seen any other great campaigns we should take a look at? Let us know on Twitter.

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