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Creative Crunch #5: What's New?
30/08/2018

It’s time for our fifth creative round-up! We’ve selected some of the things that have happened over the past month that are worth seeing… or at least we think they are! Here goes Creative Crunch #5…

#BreakFreeFromPlastic - Greenpeace
Greenpeace Canada released their anti-plastic straw campaign with Rethink Toronto featuring some incredibly stark imagery of sea life with plastic straws coming out of their mouths reading “don’t suck the life out of our oceans”. 
The purpose of this ad was to illustrate how harmful plastic straws are to aquatic animals, coinciding with the worldwide reduction in the use of plastic straws, the ad hopes to prompt businesses to stop using plastic straws completely. The imagery in these ad’s are so bold it makes the ad much more effective - it will definitely make you think next time you get a drink with a straw!

Cut Out & Keep - Hey Girls UK
Created by Adam&Eve/DDB, this ‘cut-out and keep’ sanitary towel as is clever, moving, and effective. Highlighting the truly sad reality of period poverty - the ad reads ‘one in ten girls in the UK can’t afford sanitary products. Every month they’re forced to use loo roll, socks, or even newspapers.” As well as bringing light to the issue of period poverty, the ad also features a call to action, encouraging people to buy Hey Girls UK pads, as for every box sold they will donate a box to girls who can’t afford them. The double sided ad has is based around a fold and cut sanitary pad which whilst being rightly shocking, it is also the perfect illustration of the reality of the fact girls have to actually use newspaper pages as a sanitary product. This ad is truly effective, and very well done by Hey Girls UK and Adam&Eve/DDB.

Think 100% Irish - Magners
I wanted to include this ad as it was one of those ‘oh that’s good…’ moments when I walked past it. Before I elude on my own experience, here is some background: the campaign is based on the tagline ‘think more Irish’, encouraging consumers to see the silver lining in situations. It displays a pint of cider that is half full/empty, labelling the empty half as a negative and the full half as the positive. This ad works well as it’s so versatile, it was used throughout the summer by Magners, with posters during the World Cup including “first England defeat vs didn’t want to win anyway” and “another nail-biting penalty shoot out vs Southgate didn’t take one.” They also used the campaign using Love Island, with the pint labelled as “Megan and Wes vs Josh and Wes”. However, the one that drew my attention to the campaign was a large billboard outside of Old Trafford cricket ground following Liam Gallagher’s 50,000 capacity gig earlier this month, which read “Liam vs Noel”. Perfect timing, perfect audience, and impossible to ignore - which naturally sparked the Liam v Noel debate. As alcohol advertisements go, you can’t get much better than a couple of thousand people on a Friday night on route for a long night involving MANY pints, all talking about your advert. Well played, I would say. 

Palm Oil - Greenpeace
The 90 second animation, narrated by Emma Thompson, features the story of a young orangutang ‘Rang-tan’. The premise of the animation ad was to illustrate the effect of the use of palm oil on the Indonesian rain forest. Designed by Mother, the ad uses 3D and VR to bring the hand drawn animation to life. It is being shown in cinemas and on social media currently. The campaign is hoping to convey the message to corporate producers of chocolate and beauty products (amongst others), that palm oil can be created in a sustainable manner without recourse to rainforest destruction. The film ends with an epilogue to “the 25 orangutang we lose everyday”. The ad will be shared on social media by celebrities such as Stephen Fry; Bryan Adams; Jodie Kidd; Alesha Dixon; Geri Horner; Gregg Wallace; and Sharon Osbourne - it’s definitely making some noise!

Kit Designs 18/19
We have a full piece on the best and worst Premier League kit design’s this season here, but here are our highlights - starting with the Manchester City away kit of dreams! With a nod to the famous 1999 season 20 years previous, the navy blue shirt features luminous yellow and blue pin stripes. A really smart kit, that actually is a little bit different which is fairly unusual for Nike! New Balance have done another good job with Liverpool’s home kit this year. The classic looking shirt features a white trim on the button up collar, and has included the 96 emblem on the nape of the neck in remembrance of the Hillsborough disaster - a nice touch. Paired with simple red socks and shorts, it’s a top kit. Finally, with the exception of the Angry Birds logo - which like United’s Chevrolet badge is never going to look good - Umbro have produced a shirt for the Evertonian’s which can definitely rival that of their neighbours. With the Umbro ring around the sleeves, the button up collar and the textured royal blue material, it is a job well done. 

Let us know what you've been loving this month by tweeting us @OrchardTweets. Did you know we post work we love on Instagram too? Take a look over on @OrchardSnaps.

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