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Emojis, Eyeballs and Colours: Your Guide to Click Through
16/10/2018

It’s a competitive world for those all important link clicks - so how can you get ahead of the game and increase your click rates? We have gathered some simple tips for you to take into consideration next time you put out a tweet, facebook post or email to see those numbers rise.

One of the easiest and most important pieces of advice for increased click rates and engagement is adding images. We’ll get on to what you should include in those images, but if you aren’t already adding images to your posts you need to start immediately. In fact, tweets with images typically receive 89% more likes than those without. It’s an easy fix if this is something you aren’t doing and one you are sure to see a difference from. 

But what image should you use? It goes without saying the image needs to be relevant to the post. The timeline is a fast and busy place so it’s easy for your post to get missed - so your image helps you to stand out and explain what your post is in a quick glance. However, the one thing that is proven to increase your link clicks is eyeballs. 

Bizarre, yes, but by including eyes in your image will naturally gain more attention and clicks than the same image without eyes. Human eyes, cat eyes, frog eyes, it doesn’t really matter… what does matter is eye contact. As soon as you include a pair of eyes looking back at you, immediately your audience feels as though you are talking directly to them giving them the sense that you are trustworthy and credible. When you think about how important eye contact is when you are conversing with someone face to face, it makes perfect sense that eye contact online would have the same effect. 

The next click through tip is all about emojis! Using emojis is similar to using eyes - it creates a connection in a way that just typing words can’t. Here is your interesting fact of the day: looking at an emoji actually releases the same chemical in your brain as face to face contact does - ie, a smiling emoji makes someone feel the same as if you were actually in front of them smiling. So, in the same way that creating false eye contact engages the audience and builds that trust and credibility, emojis build a form of emotional engagement with your post. The reason for this is that day-to-day interactions are based almost entirely on nonverbal communication - we don’t fully understand the meaning of an interaction if we can’t interpret non-verbal signs like facial expressions, gestures and eye contact. These non-verbal interactions add a level of depth to a conversation as well as demanding cognitive effort, so by using emojis as a form of nonverbal communication online, it helps the reader to understand the message you are trying to convey. Therefore, including emojis in your tweets engages your reader more, and is likely to get you higher click through rates. 

Finally, it is worth considering the colour of your call to actions. The colours you use in your posts not only need to reflect your brands colour scheme to keep your posts related and recognisable, but it is worth considering what each colour represents and the impression it gives. According to the study Impact of Colour on Marketing, “People make their minds up within 90 seconds of their initial interactions with either people or products. About 62% - 90% of the assessment is based on colour alone.” Therefore, colour plays a very big part in a persons decision on whether or not to read a post and click on a link. To read a full guide on the psychology behind colours you can click here - but the study indicates that the colour most associated with trust and loyalty is blue, whereas orange represents confidence, stability and optimism. It depends on what your post and your brand are trying to promote, but by picking the right colours could mean the difference between someone clicking your link or ignoring it. 

These small changes are all things to consider if you are looking to increase your click through rates. There is no hard and fast rule for engagement as it is all subjective depending on your audience. However, playing around with these small changes could mean a good increase with fairly minimal effort, so they are definitely worth a try! 

Got any more tips for us? Or have you tried one of these examples? Let us know on Twitter

Like this post? You may also like The Best Marketing Podcasts For Your Daily Commute.

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