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Iconic Packaging Designs
07/09/2018

These iconic products have been in family homes for decades. They are recognisable to almost everyone - but what makes them so memorable and how have they changed over the years?

Sugar Puffs
…Or should I say Honey Monster Puffs? The cereal has been in homes since 1957 and despite the design AND name changes they are still just as recognisable. So much so, in fact, you probably didn’t even realise they aren’t called sugar puffs anymore! Back when they were ‘Sugar Puffs’ Mary Poppins was also singing ‘just a spoonful of sugar helps the medicine go down’. Imagine the chaos now if a Disney film promoted children’s sugar intake. So, as times change, so did the Sugar Puffs brand. Their famous honey monster mascot took the limelight as they went from’ Sugar Puffs’, to ‘Honey Monster’s Sugar Puffs’, to ‘Honey Monster Puffs’ to create a healthier brand image. Whilst the name changed, the colour scheme, imagery and fonts remained the same keeping the brand recognisable - up until recently that is, where only the honey monster himself remains!

Matey Bubble Bath
Another iconic childhood product is Matey bubble bath! This long running bath time staple has one of the most iconic and memorable packaging designs – ever. The original sailor design was developed through the years before expanding to a mermaid, a pirate and a parrot amongst other special editions. The bottle characters are not only eye catching in stores, but have doubled up as bath toys for generations so it’s no wonder the product is still going strong! 

Chanel no 5
Ok – so this one isn’t exactly a relatable household essential, BUT its packaging is so iconic it had to be mentioned. The incredibly simple design has almost remained the same for its entire history, the classic white and black is the definition of perfect simplicity - very Chanel. One of their longest running products, it defines the brand, so it is fitting that the packaging does also. Effortlessly chic.

Jack Daniels
One of the most recognisable logos of all time, so much so it’s spread beyond whiskey to tshirts, wall prints, home décor, you name it! You would be hard pushed to find someone who doesn’t know the Jack Daniels packaging so after 150 years I think it constitutes as iconic, whether it’s OG, fire or honey! Its partner in crime Coca-Cola hasn’t been mentioned since it is a little too obvious – but what a packaging design dream team right?

Quality Street
Ahhhh, Christmas. If you want your packaging to be associated with anything – Christmas isn’t a bad one to claim. A genuine household essential for the winter months, as well as becoming a kitchen storage box for the rest of the year, Quality Street packaging is definitely iconic. The purple tins have changed size, design, and material, it’s been modernised and retro-fied  – but the purple octagon tin ignites the same amount of joy in people every year (it’s worth mentioning the tin was originally circular and white, but its purple descendent stole the limelight – a successful rebrand all in all!)

Subbuteo

Sadly, these little green boxes are no longer in production (with the exception of a few special editions!). BUT, all the more proof of it's iconic legacy that here we are still discussing it's packaging despite it now being a toy of the past (I use the word toy very loosely... Subbuteo should be taken seriously!) The green boxes, rounded font and white outlines were truly a thing of beauty - and whilst they aren't being produced anymore they are still in most households around the UK - taking up a lot of loft space! I truly believe no packaging deserves the 'iconic' title more.

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