Orchard +44 (0)161 455 0055

The Best Marketing Podcasts For Your Daily Commute
22/08/2018

The podcast has risen, fallen, and been reincarnated more times than you can count. But, the world of podcasts is more popular than ever with big hits like ‘Serial’ capturing the minds of thousands, encouraging uncountable others to pick up a microphone and get recording their own podcasts.

So with that, here are my recommendations for some morning commute learning… from a quick hit to an hour long in depth discussion, talking everything marketing.

Social Media Marketing Happy Hour

If you’re looking for an answer to a specific problem you are facing - this is probably the podcast for you. The 20 minute episodes focus on one topic or issue at a time, so if you’re looking for advice on a problem or just looking to expand your knowledge in a particular area this podcast will make it easy to do so. If you are looking for a new podcast to follow weekly, it would still a good one to pick up as it is pretty easy listening. They draw upon real life examples which are genuinely informative and it never feels preachy or patronising. The hosts discuss different ideas, things they’ve tried or heard about,  there are no right or wrong answers just interesting things to think about and try. 

The Science of Social Media

Hosted by Buffer, these episodes are a good listen with some very interesting facts. For example, did you know that using an emoji activates the same part of the brain and replicates the same experience as face to face contact, making us feel more connected? So keep using those emojis!! This fact was in their ‘7 Psychology Facts That All Social Media Marketers Should Know’ - which I’d recommend listening to. Alongside impressive facts, this podcast often covers tips and tricks for running your social accounts, information on the latest platform updates and how to utilise them. 

The Influencer Podcast

This one, as you can guess, is all about influencers. Focussing heavily on Instagram, it’s a good one to listen to if that’s your main platform - particularly for people working in the fashion/beauty industry. Varying from short 5 minute tips episodes to hour long interviews with industry professionals, there is a real variety of content available. Whilst it is aimed at marketing professionals, anyone who has a general interest in influencer marketing or just spends a lot of time on social media and would like to understand it more would also thoroughly enjoy this podcast, as it also covers issues like self-esteem, false portrayals, and living up to expectations on Instagram and other sites. 

Marketing School

Marketing School is created by Neil Pattel and Eric Siu, consisting predominantly of ‘how to’ content with each episode lasting roughly 5 minutes. They will give advice on age-old debates and problems but will also give you something new to try or think about. This podcast is really easy to digest and would be suitable for a range of different levels - plus since they are so short you could learn something new every morning whilst you’re brushing your teeth, it would take no time out of your day leaving your morning commute free to sing-a-long to the Mamma Mia soundtrack (or whatever floats your boat). Every day can be a school day. 

Marketing Over Coffee

An informal podcast that again is easy enough listen to. The episodes are around 20-30 minutes long, and they predominantly discuss what’s new in marketing that week. This is one to follow on the regular rather than dive into when you need something, as the titles are fairly vague so you are never 100% sure what will be discussed or in how much detail. But if you’re looking for a regular addition to your routine to keep up to date with the world of marketing then this is probably the one for you!

CopybloggerFM

As the title sort of gives away, this is all about the content writing! It’s an interview format, so every week you’re learning from a new industry expert. It focuses predominantly on copywriting, but it does also cover topics such as SEO, email marketing, and digital marketing. The host has a very soothing voice so I wouldn’t recommend listening to it late at night… but it does make it nice and easy to digest as an early morning listen!

Call to Action

This podcast has a lot of good reviews and recommendations - but I’ve got to admit it’s not for me. I have included it anyway because of it’s good press, so I may be in the minority. This one is much more focussed on analytics - conversion rates, retention, click rates and so on, so if that’s where you’re interests lie, it’ll be a good listen. It again follows a debate and interview format, and the content is genuinely informative and really interesting. My main issue was staying focussed - I found the presenters voice hard to follow. However, I cannot deny the good content they produce so by all means give it a listen and see if it’s for you because you will definitely learn something!

Have you got a good podcast recommendation to add to the list? Or have you given one of these podcasts a listen? Let us know on Twitter, @OrchardTweets

Latest Blogs

The Most Bizarre Sport Sponsorships of All Time

Over the years football has become one of the most financially viable industries in the world, ...
16/11/2018

Going Freelance - How to set your company up

Going freelance for the first time is a hugely exciting new venture. New clients, new opportunities ...
07/11/2018

Channel 4’s #SU2CRewards Campaign Was a Success

If you missed Friday’s Twitter madness as Channel 4 took over the nations feed flooding it ...
30/10/2018

Heinz Beanz: Branding Done Right

Beanz Meanz Heinz… a slogan we’re all more than familiar with - it’s been well known for fifty ...
24/10/2018

Newspaper to Magazine: How the Guardian Weekly redesign aims to add new dynamics to their journalism.

This month saw the first published edition of 'The Guardian Weekly' - as a magazine... but ...
19/10/2018

Emojis, Eyeballs and Colours: Your Guide to Click Through

It’s a competitive world for those all important link clicks - so how can you get ahead of ...
16/10/2018

Creative Crunch #6: What's New?

It’s time for our sixth creative round-up! We’ve selected some of the things that have happened ...
09/10/2018

Marketing Lessons We Can All Learn From Starbucks’ Pumpkin Spice Latte…

Pumpkin spice and all things nice - that’s right we’ve hit the beloved PSL season!
24/09/2018

The Ten iOS 12 Features You Need to Know About

The latest update may not appear the most exciting - but there are a few features that may ...
19/09/2018

Top 5 Creative Events in Manchester

Manchester is a thriving hub for creatives, and with so much exciting work and collaborations ...
12/09/2018

12345>>

Results: 589

Latest Jobs

Account Director/Senior Account Manager
18/11/2018 | £40k | Manchester

Account Director/Senior Account Manager MedComms A leading MedComms agency is looking for a Senior Account Manager/Account Director to join their team in Manchester City Centre. The successful candidate will lead accounts ...

Associate Client Services Director
18/11/2018 | £60-70k | Manchester

Associate Director of Client Services MedComms London/Manchester My client, a global MedComms agency, is looking for an Associate Director of Client Services to join either their Central London or Manchester city centre ...

Digital Account Executive
18/11/2018 | £18-20k | Manchester

An award winning digital agency based in Central Manchester are seeking an enthusiastic Account Executive to join their team. This agency specialises in Web Design Builds and also the marketing around them, including SEO ...

POS Designer
18/11/2018 | £ | Merseyside

A leading UK retail brand has an exciting opportunity for a POS and designer to join their energetic studio based in Liverpool. As POS and Graphic designer, you will have the opportunity to be very creative and work on impactful ...

12345>>

Results: 59

Latest Events

20
NOV

Ladies That UX - Getting into/Growing your UX career
6pm- 9pm | Manchester

Join Ladies that UX for their event, discussing how to bag your first UX role - and how to ...

26
NOV

PechaKucha 20x20 Sheffield
7pm | Sheffield

PechaKucha Sheffield are back for their November event!

26
NOV

NUX Leeds: Creating an Accessible Organisational Culture
6:30pm - 8:00pm | Leeds

Join NUX Leeds for their November meet up to hear all about creating an accessible organisational ...

28
NOV

Glug-xibit
6pm - 10pm | Leeds

It's the final Glug Leeds of the year. Join them as they take a look at the fine points of ...

28
NOV

It's beginning to look a lot like #CHICKMAS
6:15pm - 8:15pm | Manchester

Chicks in Advertising (CIA) are back for their final event of the year, and you better believe ...

123>>

Results: 11

Latest Blogs

The Most Bizarre Sport Sponsorships of All Time

Over the years football has become one of the most financially viable industries in the world, ...
16/11/2018

Going Freelance - How to set your company up

Going freelance for the first time is a hugely exciting new venture. New clients, new opportunities ...
07/11/2018

Channel 4’s #SU2CRewards Campaign Was a Success

If you missed Friday’s Twitter madness as Channel 4 took over the nations feed flooding it ...
30/10/2018

Heinz Beanz: Branding Done Right

Beanz Meanz Heinz… a slogan we’re all more than familiar with - it’s been well known for fifty ...
24/10/2018

Newspaper to Magazine: How the Guardian Weekly redesign aims to add new dynamics to their journalism.

This month saw the first published edition of 'The Guardian Weekly' - as a magazine... but ...
19/10/2018

Emojis, Eyeballs and Colours: Your Guide to Click Through

It’s a competitive world for those all important link clicks - so how can you get ahead of ...
16/10/2018

12345>>

Results: 589